The new division, which also encompasses audiovisual consultancy GECA, social media management and OTT platforms, will be led by Kike Lozano
GRUP MEDIAPRO, one of Europe's leading audiovisual companies, is strengthening its offering to brands and advertisers with the launch of a dedicated market research department. The new division will be headed by Kike Lozano, previously Managing Director of audiovisual consultancy GECA, and sits within the Brands&Xperiences area, led by David Xirau. Brands&Xperiences’ mission is to develop distinctive, high-impact value propositions for brands and institutions, with creativity and excellence as the driving forces behind transformation.
The market research department will provide consultancy services to clients across all sectors, bringing together GECA, specialists in data and audience analysis for broadcasters, production companies and distributors, alongside social media management and OTT streaming platform services.
Kike Lozano is the founder and director of the Master's in Audiovisual Distribution and Business and the Master's in Big Data and AI for the Audiovisual Industry, both at ECAM, and coordinates the Audiovisual Rights module within the Sports Rights MBA at UAX. He was appointed Managing Director of GECA in 2018, having previously held senior roles at Trece, Paramount and laSexta.
To lead GECA's next phase, GRUP MEDIAPRO has appointed Víctor García-Morato, a seasoned television professional with a strong track record in strategy and content. García-Morato joins from production company Isla Audiovisual, where he served as Director of Strategy and Business. He was part of the founding team that launched laSexta and has held senior positions at FOX Networks Group, across both Portugal and Spain, and Disney+.
Brands&Xperiences continues to grow
The appointments of Lozano and García-Morato follow the recent arrivals of Javier Buendía as Commercial Director of Brands&Xperiences and Enric Hernández as Business Development Director.
PHOTO: Kike Lozano (left) & Víctor García-Morato (right)
The comedy continues its international expansion across the Americas, with upcoming releases in Mexico, Colombia, Peru and Ecuador
‘Aidamanía’ keeps drawing audiences to Spanish cinemas. More than 720,000 moviegoers have already seen Paco León’s latest film, which has taken nearly €5 million at the box office (€4.977 million). Since opening on 30 January, the comedy has delivered the strongest debut for a Spanish film rated for audiences aged 12 and over in the past seven years, and the biggest opening for a domestic release since last June.
Directed by Paco León, ‘Aída y Vuelta’ is produced by Globomedia (THE MEDIAPRO STUDIO) and Telecinco Cinema, with the participation of Mediaset España, Mediterráneo Mediaset España Group and Prime Video, where it will be available after its theatrical run. Sony Pictures Entertainment Iberia handles the film’s theatrical distribution in Spain.
Written by Paco León and Fer Pérez, the film brings back the beloved cast of the original series, including Carmen Machi, Paco León, Miren Ibarguren, Mariano Peña, Eduardo Casanova, Pepe Viyuela, Melani Olivares, Canco Rodríguez, Secun de la Rosa, David Castillo, Marisol Ayuso, Pepa Rus, Óscar Reyes and Adrián Gordillo.
Blending fiction and meta-cinema, ‘Aída y Vuelta’ follows the filming of an episode of the iconic television series, playfully blurring the line between actors and characters both on and off camera while reflecting on the limits of humor, the craft of comedy and the nature of fame.
A major hit in the US
‘Aída y Vuelta’ is also performing strongly across the Atlantic, with box office takings in the United States and Puerto Rico now exceeding $500,000. The film has already opened in the Dominican Republic, Costa Rica, Guatemala, El Salvador and Panama, and will continue its rollout across Latin America. It arrives in cinemas in Peru on 14 May, with releases in Mexico, Colombia and Ecuador to follow.
THE MEDIAPRO STUDIO Distribution manages the film’s international distribution rights.
Prime Video Original series produced by 100 Balas (THE MEDIAPRO STUDIO) and Sayaka Producciones
Prime Video has announced that actresses Leonor Watling and Ángela Cervantes have joined the cast of the second season of its original comedy series ‘Su Majestad’, created by Borja Cobeaga and Diego San José. Produced by 100 Balas (THE MEDIAPRO STUDIO) and Sayaka Producciones, the series is currently filming six new episodes, set to premiere on Prime Video in more than 240 countries and territories worldwide as part of the Prime subscription.
Anna Castillo (‘Escape’, ‘Wild Sunflowers’) and Ernesto Alterio (‘A Crazy Funeral’, ‘All the Sides of the Bed’) return as Queen Pilar and Guillermo, Head of the Royal Household. New cast members Leonor Watling (‘Chinas’, ‘Salvador’) and Ángela Cervantes (‘La Furia’, ‘El mal invisible’) join the series as Amanda Montesinos, an old friend of King Alfonso, and Valentina de Moreneses, the young queen’s eccentric, party-loving cousin. Their arrival brings new dynamics and tensions to the story alongside returning characters played by Pablo Derqui, Ramón Barea, Joan Carreras and Pablo Vázquez.
Filming began at the historic Cerco de San Teodoro complex in the Almadén mines (Ciudad Real), where around one hundred local extras took part in the production. Over the course of the nine-week shoot, the production will return to a range of historic estates, palaces and landmark locations across the Community of Madrid and surrounding areas. As in the first season, key settings include the Palacio de Linares, the Casino de Madrid and the Palacio de Santoña. The new season will also feature locations such as the Basílica de San Miguel, Plaza de las Cortes, Caja Mágica and the Palacio del Infante Don Luis in Boadilla del Monte, among others.
Season two is produced by 100 Balas (THE MEDIAPRO STUDIO) and Sayaka Producciones. Borja Cobeaga returns as director, joined by Ginesta Guindal. Executive producers are Alejandro Flórez, Javier Méndez and Diego San José for THE MEDIAPRO STUDIO, and Nahikari Ipiña and Borja Cobeaga for Sayaka Producciones. Cobeaga is once again joined on the writing team by José Antonio Pérez Ledo, with Víctor García León, Borja Glez. Santaolalla and Diana Rojo joining the writers’ room for the new season. ‘Su Majestad’ will be available exclusively on Prime Video as part of the Prime subscription.
Synopsis
Spain, 2026. Pilar has just been crowned queen. Along with the crown and the carefully rehearsed greetings, she inherits a rather inconvenient legacy from her father: a country where much of the public has little sympathy for the monarchy. Determined to reinvent the institution and become a queen of the people, Pilar sets out to distance herself from her predecessor’s controversial style. But the task proves far from simple. She must navigate the loyalty of allies such as Guillermo, confront forbidden romances and find unexpected support in the most unlikely places, including Amanda, her father’s former lover. Caught between protocol and rebellion, Pilar soon discovers that transforming the monarchy may be harder than she imagined, and that her own instincts might end up resembling more than she would like those of the man she swore never to emulate.
A 50-strong production team delivered the television coverage and distribution of the national event
GRUP MEDIAPRO acted as host broadcaster for the Spanish Short Track Athletics Championships, held from 27 February to 1 March at the Luis Puig Velodrome in Valencia. The venue hosted three days of competition organized by the Royal Spanish Athletics Federation (RFEA), bringing together 550 athletes from across the country. Spain’s public broadcaster RTVE aired the event on Teledeporte and its digital platforms, covering the key national competition where Spanish titles are decided and places at major international championships are secured.
Directed by Daniel Lozano, a team of 50 professionals from GRUP MEDIAPRO’s Broadcast Media Services (BMS) division handled both production and signal distribution. The crew included camera operators, audio engineers, replay operators, vision control staff, specialists in technical and special cameras, producers, technical managers, editors, assistants and drivers. The technical setup for the championships included an Eumovil outside broadcast unit, from which 20 hours of live coverage were transmitted, as well as 20 cameras positioned throughout the venue. Among them was an overhead camera that delivered striking aerial shots of the competition.
GRUP MEDIAPRO has been providing audiovisual services to CONMEBOL and producing the international feed for its major competitions since 2019
GRUP MEDIAPRO was responsible for the production and international distribution of the CONMEBOL U-20 Women’s Championship 2026, a tournament featuring ten South American national teams and played across 35 matches between 4 and 28 February.
The competition was produced from Mediapro Argentina’s Production Hub in San Isidro, a technological facility specifically designed to deliver comprehensive coverage of CONMEBOL tournaments. From this hub, the international feed was generated with a graphics package produced in three languages and Spanish-language commentary for every match, ensuring editorial consistency and the highest technical standards.
International distribution was carried out using SRT technology, enabling efficient, secure and low-latency delivery to the competition’s rights holders across the region.
Since 2019, GRUP MEDIAPRO has provided audiovisual services to CONMEBOL, producing the international feed for its flagship competitions, including the CONMEBOL Libertadores, Sudamericana, Recopa, as well as youth tournaments and other disciplines such as futsal and beach soccer. This ongoing collaboration reinforces the group’s role as a strategic partner in the development and global expansion of South American football competitions.
The show delivering some of television’s funniest answers is a Movistar Plus+ Original produced in collaboration with El Terrat (THE MEDIAPRO STUDIO)
Berto Romero returns to Movistar Plus+ with the premiere of the third season of ‘El consultorio de Berto’: eight new episodes of the show known for delivering some of the most original, and funniest, answers on television. The program is a Movistar Plus+ original production created in collaboration with El Terrat (THE MEDIAPRO STUDIO).
In this new season, Berto will once again be joined by Andrés Fajngold, though they won’t be facing the audience’s questions alone. Each episode will feature one or two guest performers, drawn from some of the best comedians on the Spanish comedy scene. Guests this season include Miguel Maldonado, Victoria Martín and Carolina Iglesias, Eva Hache, Joaquín Reyes, Sílvia Abril, Ernesto Sevilla, Laura Márquez, and the duo Tomàs Fuentes and Ignasi Taltavull.
Easy rapport, a relaxed atmosphere, absurd challenges, surreal questions and plenty of laughter are the key ingredients of the new season of ‘El consultorio de Berto’. The show grew out of the popular segment that Berto Romero introduced on ‘Late Motiv’, also on Movistar Plus+, and has since established itself as a show with a distinctive personality of its own.
Staying true to its format, the new episodes see Berto mixing reflection with irony as he responds, in his own unique way, to questions from the studio audience, guest comedians and viewers who send in their queries. As always, the topics are rooted in everyday life, but taken to delightfully absurd extremes, with the spontaneity of the audience and guests playing a central role in the show.
'El consultorio de Berto' is a Movistar Plus+ original production in collaboration with El Terrat (THE MEDIAPRO STUDIO).
Season three premieres on Movistar Plus+. The first two seasons are already available on the platform.
