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Latest Imagina Group News


23rd February 2018

Orient Hontai Capital joins Imagina Media Audiovisual as majority shareholder
The premier private equity group from China acquires the stakes of Torreal, Televisa and Mediavideo / Jaume Roures and Tatxo Benet will continue to control the management of the Group

The shareholders of the Imagina Media Audiovisual and Orient Hontai Capital (“OHC” or “"""泰” in Chinese) have entered into a definitive agreement by which the Chinese premier private equity group acquires the shares of Torreal (22,5%), Televisa (19%) and Mediavideo (12%), reaching a total of 53,5%. This transaction values Imagina at an enterprise value of EUR 1.9 billion. All remaining shareholders, the WPP Group (22,5%) and two of the Group’s founding members, Tatxo Benet (12%) and Jaume Roures (12%), maintain their stake in Imagina. The agreement includes the preservation of the existing shareholders’ agreement, by which the management of the Group will not undergo any change and will remain in the hands of Jaume Roures and Tatxo Benet.

This decision by particular shareholders to sell their stake in Imagina has generated great interest in the international market, evidencing Imagina’s solid situation and its growth potential. A dozen initial proposals submitted by international investors were analysed. The final choice of Orient Hontai Capital as the new shareholder will generate clear synergies and converging interests.

On this point, the Group’s managing partners, Tatxo Benet and Jaume Roures, highlight, firstly, that the operation results for Imagina in “a significant boost to its competitive strength in its traditional markets of Spain and Europe” and confirms “the markets’ confidence in its business model and its growth strategy”. Moreover, “the agreement will provide the Group with access to an emerging market like China and the advantage of accessing this market in association with such an important partner as Orient Hontai Capital”. According to Roures and Benet, the three main areas of activity of the Group (rights, content and audiovisual services) present excellent perspectives for consolidation and growth in Spain, Europe, and America and growth in China and the Asian market.

The acquisition of a majority stake in Imagina reflects Orient Hontai Capital’s continued commitment to the technology and media industry. “This acquisition is a crucial step towards Orient Hontai Capital’s international expansion in Europe under the One Belt, One Road strategy. We strongly believe in the potential and prospects of Imagina and the new media technology industry as a whole,” Tony Ma, CEO of Orient Hontai Capital, said in a statement. “The acquisition of Imagina will not only enable us to introduce advanced audiovisual production technology to China, but also opens new perspectives for exchanges and cooperation among China, Spain and Latin-America in fields like content, culture, sports, etc. With strong support from both Orient Hontai Capital and the best-in-class management team of Imagina, we are excited to witness the synergies and potential in China as well as globally, to be realized in the near future.”

The transaction is subject to regulatory approvals and expected to close in the 2nd quarter of 2018. Citibank and Lazard acted as financial advisors to Imagina. Deutsche Bank and GBS Finance acted as financial advisors to OHC. Deutsche Bank (Left Lead), Citibank and Goldman Sachs acted as financing banks to the transaction. On the legal, financial and tax side, legal team of Eneko Belausteguigoitia and EY advised Imagina; Freshfields and KPMG Advisory China, to OHC.


With 45 centres in 28 countries, Imagina is a leading group in the European audiovisual sector, unique in its integration of audiovisual content, production and distribution, with activities worldwide. Moreover, the Group develops significant activity in the planning of smarts cities, design and implementation of interactive museum spaces using state-of-the-art technology and planning multiplatform content aimed at marketing and advertising. Imagina provides the creativity and technical solutions required to design, produce and distribute any audiovisual or multi-channel project to any corner of the globe with a 6,500-strong team of professionals.

In 2016, Imagina reported a turnover of 1.54 billion EUR (compared to 1.51 in 2015), with an EBITDA of 162 million EUR (130 in 2015). 2017 unaudited results suggest that the Group will beat 2016 (best ever financial year to date), with growth in revenues and EBITDA exceeding expectations.


Orient Hontai Capital is a subsidiary of Orient Securities Capital Investment Company Limited, which is wholly-owned by Orient Securities Company Limited (the “Group”), a China A-share and H-share listed securities company, and serves as an important direct investment platform of the Group. Orient Hontai Capital, via various funds under its management, has made domestic and foreign equity investments focused on the technology and media sectors, including investments in companies such as AppLovin, Funplus, China Mobile Games and Entertainment, Shanda Games, among others. Orient Hontai Capital has devoted significant resources in the media technology market and will continue to build on its track record of developing strong connections with leading companies in this area.

23rd February 2018

The full version of “Flipy’s Tesla! Inventemos el Futuro” now available
The game turns the console into a mini-lab thanks to Virtual Reality technology

The launch of “Flipy’s Tesla! Inventemos el futuro”, the game for PlayStation®VR, will allow players to turn their console into mini-virtual labs and see Science as they have never seen it before. As a consequence of the partnership between the MEDIAPRO Group, 100 Balas and Sony Interactive Entertainment Spain, as part of the support programme for Spanish video-games PlayStation® Talents Alianzas, the video-game sets out to get young people interested in science via an adventure game based on immersive experiences.

After the launch of their first experience, available since last December, the game sets out to bring science closer to younger people, to help them enjoy themselves whilst they’re learning with the help of the Tesla! pupils, the first-rate Science school for young scientists.

The game, which is available in its digital version via PlayStation®Store, is a graphical adventure in which the player becomes a pupil of the school and together with Bio and Ziggy, they have to solve a series of strange events which threaten to wipe out all the knowledge stored in the Tesla! To start with, they have to find out what has happened to Flipy, also a pupil at the school, who has turned up in the playground unconscious in the playground.

The video-game, developed by the Spanish team at Animatoon Studio, includes a series of experiments which feature different task within the STEM scientific context, all designed for playing in the VR world. Via the puzzles and experiments, the player will also get the chance to learn about eco-science, anatomy, botany and chemistry. In addition, they’ll get to find out what the Tesla coil does and how an Enigma machine works.

The game, which featured the participation of the scientist Javier Santaolalla, a Particle Physics professor, CERN researcher and science educator, is supported by CREATIONS, the educational innovation project financed by the European Union, which sets out to bring new educational activities to kids in classrooms which combine science and art to help promote creativity in the learning of the sciences.

The presentation today, which took place at the Brains International School María Lombillo, saw Flipy, content director at 100 Balas; Javier Santaolalla; M. Carmen Fernández Tallón, the head of the digital department at the MEDIAPRO Group and Roberto Yeste, the Senior New Business Development Manager at PlayStation Iberia; in addition to the students at the school, who were centre-stage as they tried to figure out the enigma of the Tesla! School as well as setting a challenge for the journalists present at the launch.

The MEDIAPRO Group, the leader in the European audiovisual sector in the integration of content, production and distribution, has developed previous Virtual Reality projects in its museum division and this launch strengthens its position in the creation of this type of content.

100 Balas, the audiovisual producer behind “Chiringuito de Pepe”, “Olmos y Robles” and recently “eSports Generation”, is taking its first steps into the world of scientific education developing the original idea of the company’s content director, Flipy, with the aim of bringing science to kids giving them the chance to experiment and learn through doing.

Sony Interactive Entertainment Spain, via its PlayStation® Talents programme, continues to show its support for Spanish video-games as well as highlighting the company’s interest in exploring the possibilities that VR technology offers.

23rd February 2018

Multi-screen service comes to beIN CONNECT
The new functionality allows clients of the platform to watch four matches at the same time via one window

beIN CONNECT is once again revolutionising the way football is watched. Since last weekend, clients of the platform are able to watch four matches at the same time in the same window from the same subscription as a consequence of the launch of the Multi-screen service.

This option which is available via both PC and Mac across Google Chrome and Mozilla allows clients to watch content simultaneously including LaLiga Santander, LaLiga 1|2|3, UEFA Champions League and UEFA Europa League matches.

This latest functionality is part of the MEDIAPRO Group and beIN CONNECT strategy to adapt to new digital viewing formats and exploit new avenues for improving the viewer experience.

Since January, Movistar Partidazo has also been part of beIN CONNECT making it the most comprehensive football package in the Spanish TV market at the very best price. For just 16.99€ a month, platform subscribers can enjoy the entire Spanish First Division, all the Champions League*, all Europa League matches, all LaLiga 1|2|3 games and GOL in HD.

(*) Except the free-to-air game

23rd February 2018

Live production provided of the “Real, el concierto” concert for Realmadrid TV
Royalmedia provided comprehensive broadcast coverage of the charity fund-raising event

Royalmedia provided live and exclusive broadcasting services from the Royal Theatre of the, “Real, el concierto” concert, a fun-raising event to celebrate the 20th anniversary of the Real Madrid Foundation.

“Real, el concierto”, took place on the 15th February and saw Real Madrid honorary member Plácido Domingo, Sara Baras, Niña Pastori, Ara Malikian, Los Secretos, Pablo Sáinz Villegas, Bertín Osborne and the Santa Cecilia Orchestra all attend.

Money raised from the event will go to the Real Madrid Sports Foundation and its programme to help young kids at local holding centres for immigrants.

Royalmedia produced a special programme with live broadcasts of the concert as well as covering the pre-and-post concert events.

With the help of Eumóvil and Overon, the Royalmedia staff, with a proven track record in the production of big events, were able to convey the emotion of an unforgettable concert and fund-raising charity event.

23rd February 2018

Mediapro Asia organises the tour by the Iceland national football team in Indonesia
Networks in Indonesia, China, Malaysia, Thailand, the Philippines, Singapore, Australia and Iceland broadcast the games

Mediapro Asia organised two friendly matches and training sessions for the Iceland national football team in preparation for the World Cup later this year. The project was in conjunction with the Indonesian Football Federation (PSSI), and marks Indonesia’s return to the international football scene after a two-year hiatus post approval from FIFA. This was also the first time in the last five years that a National Team ranked in the top 20 has played in the country.

Icelandic, Chelsea, and Barcelona Legend, Eiður Guðjohnsen, was also invited as Iceland’s Ambassador and Mediapro Asia’s guest, to participate in press interviews, sponsorship, broadcast, and CSR related activities.

The first match for the Icelandic National Team was against an Indonesian National Team, with the Indonesian players selected by local football fans via an online poll with the game taking place at the Maguwoharjo Stadium in Yogyakarta on11th January and the Vikings running out easy 6-0 winners.

The second friendly match against the Indonesia National Team quickly became a huge national event, held at the Gelora Bung Karno Stadium in Jakarta on 14th January, with Indonesian President, Mr. Joko Widodo in attendance. This was also the first ever match held at the newly renovated stadium and saw over 40,000 at the game despite the heavy downpour before kick-off. The Icelandic National Team won the game 4-1.

The entire tour of Indonesia was televised by the biggest free-to-air local TV station, as well as other international broadcasters in China, Malaysia, Thailand, Philippines, Singapore, Australia and Iceland.

The tour has allowed Mediapro Asia to showcase its expertise in Indonesia, with the project organised and executed in a matter of just 10weeks.

PHOTO: Lars Heidenreich (Managing Director of Mediapro Asia), Gunnar Gylfason (International Secretary of Iceland National Football Team -KSI-), Marsal Masita (Deputy General Secretary of Football Association of Indonesia -PSSI-), match- commissioners and officials.

23rd February 2018

"El Chófer", a new game-show for Aragón TV
Produced by MEDIAPRO, the contestants are set fun challenges inside a car before it reaches its destination

Aragón TV launch “El Chófer”, a game-show in which contestants will enjoy the luxury of a chauffeur-driven car for some of the daily activities. In exchange for the service, the comedian Diego Peña –who is set to be the quintessential driver, will be putting the contestants to the test. The off-beat chauffeur will be putting the passengers to the test with succulent cash prizes on offer for the winners.

Produced by MEDIAPRO, “El Chófer” is an off-beat game-show for all the family where the biggest risk isn’t coming away empty-handed but rather getting to your destination in one piece. Singing karaoke, guessing the end to funny videos and demonstrating your knowledge of Aragon, will be just some of the challenges which the contestants will be set. If they get it right, they’ll be cash prizes, but if they get things wrong, they’ll be in for surprises hidden between the seats: cramps, water spurted at them, clothes in jeopardy from a whole range of stuff.

Everything is set for a fun-packed show, full of laughs, and which is set to air on Saturday and Sunday evenings at 20:00.

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