GRUP MEDIAPRO has launched a new virtual production studio in Montevideo, Uruguay, reinforcing its commitment to cutting-edge audiovisual technology. The new facility joins the group’s existing studios in Barcelona, Miami, New York, Buenos Aires, and Lisbon, further expanding its international footprint in this fast-growing area of content creation.
This milestone was made possible through GRUP MEDIAPRO’s longstanding operations across the Americas —where the company has had a presence for over 25 years— and a strategic alliance with Reducto Audiovisual. The 700-square-meter studio is fully equipped with state-of-the-art LED technology and is designed to handle end-to-end production, from concept development through to on-set execution and post-production.
The first project shot in the newly launched space was a pair of music videos by Montevideo-based band No Te Va Gustar. Teams from several GRUP MEDIAPRO hubs collaborated across borders to design the creative approach, provide production support, and deliver the full technical infrastructure —including the creation of the virtual environments where the action takes place.
Virtual production gives creators greater control on set while streamlining production schedules by eliminating the need for travel, daylight windows, or weather considerations. The use of LED volumes allows directors and technical crews to preview scenes in real time and make creative adjustments on the fly, directly during filming.
GRUP MEDIAPRO has operated in Uruguay since 2019 and currently runs two companies in the country: Cimarrón, a leading player in Latin America’s audiovisual industry, and Colour by Mediapro, a postproduction house.
Tatxo Benet, until now Chairman and CEO of GRUP MEDIAPRO, is stepping down from his role following an agreement with SouthWind, the group’s majority shareholder. Benet announced his departure to the company’s executive committees and all professionals across the group during a general meeting held at the Barcelona headquarters and streamed live to all other offices.
Reflecting on his departure, Benet stated: “I take with me the experience of the past 30 years, and the immense talent and humanity of the more than 55,000 professionals who have worked at the group. I’m confident that this new chapter—one in which none of the three original founders remain—will be just as successful as the past three decades, which have seen GRUP MEDIAPRO, a company born and raised in Catalonia, become a global benchmark.”
Benet began his career in journalism, contributing to media outlets such as Diario de Lérida, El País, and El Periódico de Catalunya. He was a founding member of Televisió de Catalunya (TVC), where he was appointed Head of Sports in 1987, a role he held concurrently as Sports Coordinator for FORTA. He led the television production of the Barcelona 1992 Olympic Games and served as Director of the Olympic Channel. In 1997, he was named Managing Director of Audiovisual Sport, and in 2000, he co-founded Mediapro alongside Jaume Roures and Gerard Romy.
GRUP MEDIAPRO closed 2024 with revenues of €1.068 billion and an EBITDA of €182 million. The group employs nearly 7,000 professionals across 50 offices in 28 countries. It is a leading European player in the audiovisual sector, known for its versatility and ongoing innovation. Its five business units encompass the creation, design, production, and distribution of all types of audiovisual and experiential content.
The Mediapro Studio, the group’s content creation, production, and distribution arm, develops premium global projects in collaboration with renowned national and international talent. Broadcast Media Services, the audiovisual services division, operates one of the largest fleets of OB units in the world, producing more than 25,000 live events annually across the globe. Its 16 production centers on four continents are equipped with state-of-the-art technology. Through Mediapro Xperiences, the group designs, produces, and manages experiential spaces of all formats, leveraging the most advanced immersive technologies. Its Rights Management division has established itself as a leading agency in the commercialization and management of audiovisual rights. Lastly, through its Channels & OTT unit, GRUP MEDIAPRO produces and operates up to 15 channels, including partnerships with major operators such as ESPN and Movistar.
GRUP MEDIAPRO will localize the NBA game feed in Latam Spanish for all Latin America on behalf of broadcaster PRIME VIDEO streaming video. The group—having recently announced its role in customizing the audiovisual feed for the world’s largest basketball league for Spain—will now also provide this service for all Spanish-speaking countries in the Americas, reaching a potential audience of over 400 million viewers.
Mediapro North America, the group’s regional subsidiary, has been selected by PRIME VIDEO to localize and customize the LATAM Spanish-language broadcast feed of NBA games to be broadcast in Spanish across Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the United States (for the US Hispanic audience), Guatemala, Honduras, México, Nicaragua, Panama, Paraguay, Peru, the Dominican Republic, Uruguay, and Venezuela.
GRUP MEDIAPRO has operated throughout the Americas for more than 25 years. Its experience in the region, combined with technical excellence and a strong commitment to innovation, were key factors in PRIME VIDEO entrusting the group with this major international production. In total, the group will customize more than 200 games for the Americas, and an additional 100 games for Spain.
The project, set to launch on October 21, will be managed from Mediapro North America’s production center in Mexico City, where the group has outfitted its State-of-the-art facilities" to host several programs, including pre-game and post-game coverage. The group’s expertise in HDR signal management and live virtual production will be central to the project’s execution. To complete the broadcast experience, coverage will feature top-tier commentators and courtside reporters at the season’s marquee games.
With more than 25,000 live productions annually, GRUP MEDIAPRO brings unparalleled experience to global sports broadcasting. The group operates across four continents, delivering services to the world’s leading sports federations—including FIBA, UEFA, FIFA, CAF, CONMEBOL, CONCACAF, and AFC—and has served as host broadcaster for major multi-sport events such as the Pan American and Parapan American Games (Santiago 2023, Lima 2019).
Filming is currently underway in Spain’s Girona province
The film will be released on cinemas by Filmax
‘Cinco minutos más’, feature produced by El Terrat (THE MEDIAPRO STUDIO) and Ikiru Films, written by and starring Berto Romero, is now shooting under the direction of Javier Ruiz Caldera in Girona province. Producers include Edmon Roch, Laura Fernandez Espeso, Berto Romero, and Javier Méndez, with Guillermo Farré and Fran Araújo for Movistar Plus+ while Clara Valle serves as executive producer.
Widely regarded as one of the most versatile directors of his generation, Javier Ruiz Caldera has built a filmography defined by sharp pacing, smart humor, and a distinctive visual style that resonates with audiences. ‘Cinco minutos más’ marks another creative collaboration with longtime partner Berto Romero, whom he previously directed in the series The Other Side and Mira lo que has hecho, as well as in feature films including Spanish Movie, Superlópez, Spy Time, Three Many Weddings, and the recent box-office hit Wolfgang. His standout credits also include A Man of Action, Ghost Graduation, and Valley of the Dead, a historical thriller that showcased his command of genre filmmaking and his singular cinematic voice.
Joining Berto Romero in the lead cast are Javier Cámara — two-time Goya winner for ‘Living Is Easy with Eyes Closed’ and ‘Truman’, and recipient of both Feroz and Ondas Awards for his role in the ‘Vota Juan’ trilogy — and Belén Cuesta, Goya winner for ‘The Endless Trench’. ‘Cinco minutos más’ marks Romero’s feature debut as creator, following his success with the Movistar Plus+ series ¡Mira lo que has hecho’ and ‘The Other Side’, both directed by Javier Ruiz Caldera and produced with El Terrat (THE MEDIAPRO STUDIO).
‘Cinco minutos más’ follows a couple in crisis who retreat to a remote countryside home for a quiet weekend. After being shown around the property and just as the agent hands over the keys, something extraordinary happens: the world slips into a time loop. The last five minutes start repeating over and over — like a needle skipping on a record.
The ensemble cast includes Carlos Bernardino (‘Iron Reign’), Marc Soler (‘UPA Next’), Clàudia Melo (‘On the Fringe’), Puchi Lagarde (‘Galgos’), Tian Tosas (‘The Last Night at Tremore Beach’), and Nia Tosas (‘El mal invisible’).
Filmax is handling distribution in Spain.
The Mediapro Studio US & Canada and Telemundo Studios today announced a new strategic partnership understanding to jointly develop and produce original movies tailored to Hispanic audiences in the United States and across global markets. The agreement follows the recent announcement of their co-production of the film ‘Atrápelo quien pueda’ and underscores the significant opportunity to reach the Latino audiences. The collaboration brings together two industry leaders in international production and Spanish-language entertainment, creating a pipeline for high-quality, culturally resonant storytelling.
Through this alliance, The Mediapro Studio US & Canada will work hand-in-hand with Telemundo Studios to deliver movies that showcase compelling narratives, highlight fresh talent, and embrace innovative formats. The partnership reinforces both companies’ shared commitment to serving the growing Hispanic audience with premium content that reflects their voices, heritage, and experiences. The alliance leverages The Mediapro Studio’s market leadership in production, given ‘Las Bravas’ S2, ‘Consuelo’ S2 ‘Intercambiadas’, and ‘Mesa de regalos’, and fuses with the creative capabilities and reach of Telemundo across Broadcast, Pay TV and Streaming.
“We are thrilled to partner with Telemundo, a trusted leader in Spanish-language media, to create groundbreaking content that resonates deeply with Hispanic audiences in the U.S. and beyond", said JC Acosta, Head of THE MEDIAPRO STUDIO US & Canada. “This collaboration is an exciting step in our mission to produce globally relevant stories with strong local impact".
“We’re proud to join forces with THE MEDIAPRO STUDIO on a partnership that puts Hispanic stories front and center”, said Javier Pons, Chief Content Officer & Head of Telemundo Studios. “Together, we will create content that amplifies and reflects Latino voices, while continuing to set new standards for top level production in the industry”.
The partnership is set to kick off with a slate of projects currently in development, with further details to be announced in the coming months.
The Mediapro Studio US & Canada, Telemundo Studios, and Cinepolis have joined forces to co-produce ‘Atrápelo quien pueda’, an all-new Spanish-language romantic comedy, officially commencing principal photography today September 29th, 2025. This collaboration underscores the companies’ shared commitment to delivering high-quality, culturally resonant content for the rapidly growing Hispanic audience, celebrating their voices, heritage, and lived experiences.
‘Atrápelo quien pueda’ will star internationally acclaimed actor Jaime Camil, known for his work on Jane the Virgin, blockbuster Telenovelas, hit films including Steven Soderbergh’s KIMI, and Broadway performances. Camil will star alongside Natalia Téllez, Isabella Arroyo, Ricardo Polanco, Verónica Langer and more cast to be announced.
Encouraged by his 9-year-old daughter, a widowed father returns to the "dating scene" after several years out of practice. After multiple failures and hilarious experiences with various suitors, he realizes that love was closer than he thought.
The film will be directed by Alfonso Pineda Ulloa. The film is produced by Laura Fernández Espeso and executive produced by JC Acosta and Francesca Ricagni for THE MEDIAPRO STUDIO, produced by Miguel Rivera and Francisca Barraza for Cinepolis, and Jacky Castro and Elizabeth Suárez for Telemundo Studios. Cinepolis is handling theatrical release and sales in Latin America, while Telemundo Studios is handling US, and THE MEDIAPRO STUDIO for the rest of the world.
“Partnering with Telemundo Studios and Cinepolis on ‘Atrápelo quien pueda’ represents an exciting step forward in our mission to create premium Spanish-language content with global appeal,” said JC Acosta Head of The Mediapro Studio US & Canada. “This is a true collaboration that leverages each partner’s strengths across creative, production, and distribution - an ideal model for the partnerships that we strive to cultivate.”
“We are incredibly proud to join forces with THE MEDIAPRO STUDIO and Cinepolis on this exciting film project,” added Javier Pons, Chief Content Officer & Head of Telemundo Studios. “At Telemundo Studios, we are deeply committed to telling authentic stories that reflect the richness and complexity of Latinos everywhere, and this collaboration will bring a powerful narrative to the screen that will resonate with audiences around the world.”
“At Cinépolis, we believe romantic comedies remain one of the most powerful genres to draw audiences to the cinema in Mexico,” said Miguel Rivera, SVP of Programming and Content, Cinépolis. “‘Atrápelo quien pueda’ has all the elements to captivate: a charismatic cast, a relatable story, and a tone that invites laughter and emotion. We’re convinced it’s the kind of film that truly shines on the big screen, fueled by the collective energy of a packed theater.”
Physical production services to be executed by Cimarrón (THE MEDIAPRO STUDIO) in Colombia. This will be Cimarron’s first feature in Colombia following successes like The Society of the Snow and Iosi, the Regretful Spy, among others.
“With nearly two decades of regional experience, our operation in Colombia builds on local leadership from THE MEDIAPRO STUDIO and a strong network across Uruguay, Argentina, and Mexico. What sets us apart is operating as one unified entity across four countries, bringing agility to move talent, projects, and resources in ways that elevate what’s possible in Colombia”, said Santiago López from Cimarrón (THE MEDIAPRO STUDIO).
‘Atrápelo quien pueda’ is slated to hit theaters in the second quarter of 2026.
