MEDIAPRO Group and the Chinese Football Association have reached an agreement to commercialize the international media rights to the Chinese Super League, China League One and League Two for the 2021, 2022 and 2023 seasons with an option to extend the deal for a further two years.
Thanks to its extensive experience in the commercialization and distribution of sports rights, the Chinese Football Association selected MEDIAPRO to project the expansion of the Chinese Super League, one of the most popular football leagues in Asia. World class European and South American players including Oscar, Marko Arnautovic, Paulinho, Anderson Talisca, Marouane Fellaini, Renato Augusto, Cédric Bakambu and Jonathan Viera have all been attracted by Chinese football, bolstering the competitions forecasts for growth in the coming years.
This latest alliance, both for the Chinese Football Association and the MEDIAPRO Group reinforce their union to work together in the expansion, diffusion and international positioning of the two most important soccer competitions in China. One of the most prominent international projects will be the creation of an OTT platform to bring Chinese football closer to fans around the world and become the new home of Chinese football.
