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29th July 2022

GRUP MEDIAPRO produces Belgian Super Cup in vertical format on TikTok

After its success with LaLiga, the match between Club Brugge and KAA Gent was the first football match in Belgium filmed in 9:16 format and that could be watched live on Eleven Sports’ TikTok profile

GRUP MEDIAPRO produced in vertical format on TikTok, and open to all, the Belgian Super Cup match which saw Club Bruges, champions of the Jupiler Pro League, take on KAA Gent, winner of the Belgian Cup – through the official profile of Eleven Sports on TikTok (@elevensportsbe). Since 2020, GRUP MEDIAPRO has produced all the Pro League competitions and this initiative underlines its commitment to innovation, the development of Belgian football internationally, and the adaptation of content to new digital consumption formats.

The match that kicked off the Belgian season was the first football match in Belgium produced vertically on TikTok along with commentary in Flemish by Chris Lobanzo (@chrislobanzo), Belgium’s top content creator on the video platform with 6.5 million followers. Fans had the opportunity to interact or participate in the broadcast via live chat, in a new experience made possible by TikTok’s interactive features.

GRUP MEDIAPRO had a special deployment of equipment on the ground at the Jan Breydel Stadium in Bruges, including a 4K Mobile Unit, 12 cameras and over 30 staff working on this exclusive production of the match in vertical format, a native experience for TikTok that included the adaptation of all the graphics and a customized broadcast designed specifically for mobile devices and new audiences.

In a landmark initiative in April, GRUP MEDIAPRO produced the first LaLiga match in vertical format on TikTok for Spanish territory with outstanding audience figures, achieving 506,000 unique viewers, 733,000 views and over 68,000 chat comments. The production of the Belgian Super Cup in 9:16 format further reinforces GRUP MEDIAPRO’s commitment to creating content adapted to the new digital ecosystem, bringing the world’s football fans innovative experiences and new ways to participate and interact.

29th July 2022

LVP named 'Best eSports Competition Promoter' in the EBLive Awards

The awards recognize the excellence, achievement and social activism of professionals in eSports sector

LVP, the world’s largest company organizing video game tournaments in Spanish, has won the prize for ‘Best eSports Competition Promoter' in the EBLive Awards. Presented annually by Esports Business Live, the awards recognize the excellence, achievement and social activism of professionals and organizations in Spain’s eSports sector.

The over 50 industry professionals in the panel of judges selected LVP for the highest distinction, which was announced in front of more than 220 industry leaders at an award ceremony in Santa Cruz de Tenerife held as part of the Tenerife GG event. LVP CEO Jordi Soler, who received the award, said he was "very proud" of making Spain "an international benchmark in the competition world."

LVP closed out 2021 with a cumulative audience of 69.8 million, 24% more than the previous year. Via its offices in Barcelona, Madrid, Buenos Aires, Bogotá and Mexico, LVP has a presence in over 30 countries. It organizes the most prestigious national leagues (such as Spain’s Superliga and Argentina’s Master Flow League) and major international tournaments, has online competition platforms (ArenaGG), manages events for third parties (such as the eLaLiga Santander for LaLiga and Electronic Arts) and distributes international events in Spanish.

 

29th July 2022

“Usted está aquí” launches on Atresplayer Premium with Wyoming and David Trueba

The new-look show, produced by Globomedia (THE MEDIAPRO STUDIO), takes a look at both modern-day Spain and the Spain of the past from the unique perspective of the famous presenter of “El Intermedio”

“Usted está aquí” premiered on ATRESplayer PREMIUM on July 24th with the broadcast of the first two episodes. In the new show Wyoming and David Trueba analyse both modern-day  Spain and the Spain of the past from the unique perspective of the comic and presenter of “El Intermedio”.

Produced by Atresmedia TV in collaboration with Globomedia (THE MEDIAPRO STUDIO), the  groundbreaking show achieves a perfect mix between David Trueba and his great friend Wyoming which generates an interesting take on Spain past and present and gets the best out of both of them. The six issues discussed include topics which have marked the development of Spanish society over the last generation: patriotism, sex, religion , politics , bars and  humor. The program is directed by Eduardo García Eyo, the script coordinator on “El Intermedio”.

Who better than Wyoming to reflect on topics that affect Spanish society with the presenter looking back on his life experiences, anecdotes and memories. The veteran presenter of “El Intermedio” is a performer with an extensive professional career as a comic, musician, actor and writer. A life-long reader, trained as a doctor, a tireless conversationalist, at 67 he’s become a perfect witness of the changes which Spanish society has undergone in the last few decades and for many in Spain is an ethical and political benchmark.

The multi-faceted David Trueba has been given the task of channeling Wyoming’s exuberance and takes on the role of master of ceremonies, guiding the conversation towards the most interesting and fun topics. Novelist, journalist, actor and TV and film-maker, including the feature-length film “Vivir es fácil con los ojos cerrados”, a winner of three Goya awards for: best film, best director and best screenplay.

Wyoming will be out and about talking to people on the street trying to get their live take on what’s going on around them. Sites used for filming include such emblematic places in Madrid as the Ateneo, the Abadía Theatre, the Thyssen Musuem and the Galileo Hall. Other sites also include the town in Cadiz, Zahara de los Atunes, one of Wyoming’s favourite spots and a great place for finding out what’s really going on.

29th July 2022

GRUP MEDIAPRO a key part of the launch of the "Futures of Communication" project

The idea, backed by the UPF, sets out to promote collective research in the communication sector

Pompeu Fabra University (UPF), as well as a variety of companies from the communication sector, including GRUP MEDIAPRO, have teamed up to launch the “The Futures of Communication” professorship.

Backed by the Communication Faculty at the university, the project sets out to bring together the different players in the communication sector (both public as well as private) to promote collective research in the field of communication, taking stock of the current scenarios and the possible future lines of research and applying them for the benefit of society as a whole.

The Professorship will study on a permanent and continuous basis the present and future of processes of social communication (creation, production, editing, distribution…), across a whole range of formats and with a wide lens which cuts through traditional media concepts. Other lines of research are set to include measurement tools, big data in the media and new technologies  (immersive , metaverse, artificial intelligence, blockchain…) and how they’ll affect content and consumption. In addition, it sets out to promote debate about the future of communication to help universities and training organizations to keep their programs up-to-date with all the latest trends.

The project features companies and high-profile institutions in the sector such as GRUP MEDIAPRO, Betevé, Ara, the Catalan Audiovisual Cluster and Eurecat, among others.

29th July 2022

wTVision provides remote production services for the broadcast of the Greenweez Paris Premier Padel Major

The GRUP MEDIAPRO company was responsible for on-air tournament graphics

wTVision was behind the remote production of the Greenweez Paris Premier Padel Major competition which recently took place in Paris.

The wTVision team, which has a proven track record in remote productions, launched the project from its offices with a one-man team in charge of the broadcast, providing stats collection, graphics and the TV broadcast signal for the final of the Greenweez Paris Premier Padel Major. In addition, the GRUP MEDIAPRO company was also responsible for the on-air graphics, implementing and operating the graphics in real-time over the course of the tournament.

Greenweez Paris Premier Padel Major is part of the International Padel Tennis Federation and the event took place at the Stade Roland Garros, in Paris from July 11th the 17th.

29th July 2022

“#SomRevolució” launches a new program to showcase their version of the world in 2030 from 32 different sites around Catalonia

The program, produced by TV3 and El Terrat (THE MEDIAPRO STUDIO), will be combining education and entertainment in a documentary format

Tuesday August 2nd at 23:25 sees the premiere on TV3 of the fourth season of the program "#SomRevolució" in a completely updated format. In the previous three seasons, the show shared its name with the show "Revolución 4.0", on Catalunya Ràdio, which is also presented by Xantal Llavina.

This summer’s “#SomRevolució” will be a documentary that, produced by TV3 and El Terrat (THE MEDIAPRO STUDIO), will be combining education and entertainment to help provide a vision from Catalonia of what the world will look like in 2030. All filming was carried out away from the studio, in 32 different sites around Catalonia.

Xantal Llavina will be putting on her researcher’s hat, but in a more entertaining way as she’s taken through a whole host of different experiences on “#SomRevolució”. The show’s objectives are to educate and entertain at the same time in situ as well as making it as attractive as possible for viewers. Over her journey around Catalonia, across five different episodes, Llavina will be meeting a lot of different people and research centers as well as talking to a whole host of experts to see first-hand, how technology is transforming our lives for good.

The keys and the stars of the fourth season

The program in the new season, will showcase the five big existing digital revolutions: the sustainable revolution and climate change, connectivity, holograms and space; digital talent and the metaverse, digital education and research with meet-ups with the best researchers in the region. Llavina will be visiting, among other places, the Barcelona Drone Center and a company that manufactures holograms, Alguaire Airport, different classes in robot schools in Catalonia, companies that work in the augmented and virtual reality sectors, the Catalan Polytechnic University, the Alba syncotron, the Can Mata rubbish dump and the CatVers, the Catalan metaverse, which provides access to virtual worlds.

The program which, in addition, will feature accounts from 25 high-profile experts who’ll be charged with evaluating the innovations for the future in Catalonia. Well-known faces such as Gemma Mengual, Juan Dausà, Lildami, Raül Balam, Cristina Brondo, Pep Nogué, Ada Parellada and José Elías, who’ll all be testing out innovative experiences on the show, which will be focusing on the likely future which awaits us.

The program, produced by TV3 and El Terrat, is directed by the expert in documentary film-making David Fernández de Castro. The TIC journalist Xantal Llavina, who’s been producing “Revolución 4.0” on Catalunya Ràdio for six seasons, is the assistant director and presenter. The show’s second voice will also be a Catalunya Ràdio journalist, Quim Morales.

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