MEDIAPRO and LaLiga presented the findings from the ‘Study of football consumption in public venues’, which finds that football is an activity boosting and income generating for the hospitality sector, at the event attended by Jaume Roures, managing Partner of the MEDIAPRO Group and Javier Tebas, LaLiga president.
The principal findings from the survey show that football attracts more than 15 million fans to public venues every season, which in addition to the excitement of the competition, come in search of socializing and to share the atmosphere with friends. Venue goers are mostly young, very gender balanced, with similar behavior in rural and urban areas, and spend an average of 13 euros per person.
The major survey was carried out in bars and public venue throughout Spain and has served as a basis for analyzing football consumption in these establishments and to discover detailed and specific data about what it means for a bar to have LaLiga content.
Football is the king of sports in Spain, the most popular in bars, and the LaLiga is competition with the greatest number of followers. 15 million fans go to a bar at least once a season, 5.2 million regularly (at least once a month) and 2.6 million go every weekend to watch LaLiga matches at a public establishment.
As for viewer profiles, it is a mostly young audience, 55% are under 44 years old and in terms of gender equality in the 18-34 year-old segment the study shows how balanced the number is with 51% women and 49% men who watch football in public places.
Another characteristic fact detected by the MEDIAPRO survey is that in bars soccer is enjoyed with friends. 75% of fans who go to these establishments to watch football, do so in the company of friends, and the average group size is of five people who come together to watch the matches. These groups spend an average of 2 hours and 20 minutes at the venue with an average consumption of 13 euros per person per game.
The study shows that fans who go to a bar seek the added value of the company and socialization. 53% of respondents highlighted socialization as the main attraction factor and 45% the atmosphere.
To continue protecting the premises who are legally compliant and suffer from unfair competition from pirate bars, LaLiga and MEDIAPRO will continue to work with their Territorial Network of Content License Verifiers, made up of 100 experts distributed throughout Spain. This team is responsible for detecting audiovisual piracy in public establishments and filing the subsequent report with police and legal authorities.
They carry out more than 105,000 visits annually and have already reported over 5,000 premises, resulting in a multitude of police interventions all over Spain with the resulting hundreds of pirate decoders confiscated and initiation of legal proceedings.
Jaume Roures, managing partner of the MEDIAPRO Group, said at the presentation ceremony "the challenge we’re facing is continuing to work together with the hospitality sector to make the product more and more attractive".
“Although the numbers are very good and show that football is a dynamic activity in bars, we have to continue polishing this specific content for public establishments. It is our responsibility to give audiences the best product and protect them against pirate venues engaging in unfair competition by stealing football, ”added Javier Tebas, president of LaLiga.
About MEDIAPRO
The MEDIAPRO Group manages the right for LaLiga club competitions (LaLiga Santander and LaLiga Smartbank) as well as the UEFA (Champions League and the Europa League) for public establishments throughout Spain.
MEDIAPRO is currently involved in the production of 16 national league competitions across the globe, in addition to being in charge of producing major sporting events of the UEFA Champions League, the FIFA Confederations Cup, Euroleague Basketball, FIBA, FIFA World Cup, Pan American Games, the African Cup of Nations and Formula 1 competitions, among others.
The MEDIAPRO Group produces more than 15 TC channels worldwide, including several specialist sports channels and the Group has acquired a significant rights package for the upcoming four seasons beginning in 2020-21 of Ligue 1 and Ligue 2 in France and UEFA Europa League and UEFA Europa Conference League from 2021-2022.
With 58 offices on four continents, MEDIAPRO is also one of the largest content creators globally with projects for HBO, Netflix, Amazon Prime Video, Turner, DirectTV, Movistar, FOX, Viacom and Televisa.
About LaLiga
LaLiga is a global organization, innovative and socially responsible, a leader in the leisure and entertainment sector. The private sports association comprising the 20 Clubs / Football and sports associations of the LaLiga Santander and the 22 clubs in the LaLiga SmartBank, responsible for organizing professional football competitions in Spain. LaLiga was broadcast to more than 2.7 billion viewers globally in the 2018/2019 season. With its headquarters in Madrid (Spain) and a presence in 55 countries through its 9 offices and 46 delegations, the association carries out charity work through its Foundation and has become the first ever professional football league to set up a competition for intellectually disabled athletes: LaLiga Genuine Santander.
In March 1968, four girls claimed the Virgin Mary had appeared to them on the Alcaparrosa estate, one kilometer from the village of El Palmar de Troya, in the province of Seville. Weeks later, several neighbors affirmed that they had had other appearances and in the summer of that same year, an altar was and which was to become the first stone of the Palmarian Christian church. Those first appearances gave rise to a religious empire that expanded throughout the world, broke with the Vatican and appointed its own popes. In June 2018, Gines, the last Pope of El Palmar de Troya, and his wife stormed the congregation’s facilities, with fighting included. This was to be the penultimate episode in an extraordinary story that navigates between the tragic and the surreal.
Scandals, the shadow of sexual abuse, unbelievable anecdotes and a litany of accusations of every kind have marked the more than fifty years of this religious order some consider church and many others a huge sect.
“El Palmar de Troya” is a four-episode series that meticulously portrays the Palmarian universe. This original non-fiction production shows as yet unseen archive footage, recreations and features, among other witnesses and protagonists, the testimony of Ginés Hernández (the ex-Pope Gregorio XVIII) and Nieves Triviño, his wife and former El Palmar nun.
Directed by Israel del Santo (Conquistadores Adventum), El Palmar de Troya is the fruit of a long investigation spanning more than three years which delves deep into the bowels of the Palmarian universe to tell a true, unpublished, delirious and dark tale surrounded by mystery.
Episodes: Bendita tú eres (Blessed Art Thou), Entre todas las mujeres (Among Women), Cuidaos de los falsos profetas (Beware of False Prophets), Lobos con piel de cordero (Wolves in Sheep’s Clothing).
Premieres Thursday 6th February on Movistar+ channel #0 (dial 7) with a new episode each Thursday. The series is also available on demand. El Palmar de Troya is an original production from Movistar+ in association with 100 Balas (THE MEDIAPRO STUDIO) and 93 Metros.
The MEDIAPRO Group has been entrusted with the installation of Video Assistant Referee technology (VAR) in Paraguay, where January 16th saw the first round of games of the 2020 First Division (APF) season get underway. The deal sees the Group provide services for the next three seasons 2020, 2021 and 2022.
The First Division features 280 matches, with two games every Friday, Saturday and Sunday. MEDIAPRO will provide coverage of the six games every weekend with 3 OB vans operated by two technical directors, four certified International Football Association Board (IFAB) operators and two productions technicians. The MEDIAPRO staff have been testing the technology in the lead-up to the start of the season and have satisfied all the demands of the Paraguayan Football Association, as well as holding all the corresponding international certifications for the correct use of the video technology.
In addition to Paraguay, where MEDIAPRO acquired the broadcast rights for matches involving the Paraguay national team until 2022, the Group also provides services for the leagues in Chile, Mexico as well as other countries in Latin America, the UAE, Greece, Kuwait, Morocco and Portugal.
Turner Latin America and THE MEDIAPRO STUDIO announce that filming is to get underway in March on "Las Bravas F.C.", the drama series set around a women's soccer team, co-produced by both companies. “Las Bravas F.C.” is based on an idea by Enrique Pérez Vergara, “Flipy” (“Noobees”, “Pepe’s Beach Bar”, “Olmos and Robles”) and will be released this year on the TNT Mexico screen.
Composed of eight 45-minute episodes, “Las Bravas FC” revolves around a modest women's soccer team from a small Mexican town and tells a tale of overcoming difficulty and adversity, where teamwork and the roots of the protagonists determine their relationships.
The dream of “Las Bravas F.C.” is to win the regional women's soccer championship. But getting there will not be easy. They will need the support of a professional coach, a job that will fall to the former elite player, Roberto Casas, played by Mexican actor Alfonso Herrera (“Sense 8”, “La reina del Sur”, “El Dandy”). Forced to hang up his boots earlier than he hoped because of a heart condition and with a certain air of the fallen idol, Casas accept the job based on a bet, forcing him to overcome his pre-conceived ideas and prejudice of not considering women's football a sport.
As such, the series holds a double helping of individuals overcoming their situation; that of the players to conquer their dream and, that of Velarde to adapt to his new reality, return to his origins and face the new challenge before him.
Joining Flipy in the writers room for the series are prestigious writers including José Javier Reguilón (“Locked Up”, “Pepe’s Beach Bar”, “The Boat”), Luis Gamboa (“Diablero”, “Paquita la del Barrio”, “Ingobernable”), Paula Rendón (“Julia VS Julia”, “Impresentables”, “Poder SA”) and Helen Santiago (“FitLife”, “Sopa de Gansos”, “ESportsG”).
VISYON (Grupo MEDIAPRO) has been selected to participate in an introductory program to virtual reality within an educational setting in Moscow (Russia). The project involves the introduction of a virtual reality solution for high school students suffering from temporary physical disability, helping them to follow distance classes and identify their vocational calling.
VISYON, based in Barcelona and pioneer in the development of immersive technology solutions including Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR), has adapted its VRoadcaster platform for the project promoted by the Moscow Innovation Agency. The solution allows users to view content in an immersive manner and customize these according to the needs of each student. By using virtual reality glasses, students can watch videos in a range of formats via the platform, (standard, 180º or 360º) and interactive content in 2D and 3D.
For this project VISYON has had support from the Generalitat de Catalunya, the Catalan government’s Business & Knowledge Department’s Corporate Competitive Agency (ACCIÓ) through the Foreign Trade & Investment Office in Moscow. The company launched the pilot test of the project in September at a rehabilitation center for children and young people in Moscow that serves around 1,600 people every year.
“The project is aimed at high school students, especially in stages prior to vocational training, attending temporary physical rehabilitation centers and as such, who cannot attend class. We provide an immersive solution so they can follow their courses”, said Alicia Cañellas, Innovation and Training consultant at VISYON. To use this platform, students wear virtual reality glasses that allow them to access a range of different content. By way of a digital panel, students can interact with the immersive environment, perform a range of different tasks and evaluate themselves. In the case of people with upper body physical difficulty, the system also enables users to activate the functions only using the eyes.
Next steps
Once this pilot is finished, VISYON expects to begin working on the second phase of the project, where it plans to introduce other functionalities so that students attending rehabilitation centers can follow distance classes through 360º immersive videoconferences and bidirectional communication. “We will install a 360º camera in the classroom so that students can follow what is happening in their educational centers, as if they were really there,” added Cañellas.
Furthermore, VISYON also plans to introduce Telepport, its 360º immersive videoconferencing system, in another Moscow Innovation Agency project that seeks to improve the well-being of workers in their workplace.
Filming has just got underway in Valencia on “Paraíso”, the latest original series from Movistar, produced in association with Globomedia (THE MEDIAPRO STUDIO), directed by Fernando González Molina ('Three Steps Above Heaven', 'I Want You', 'Palm Trees in the Snow'). “Paraíso” is a genre series with elements of adventure and mystery set in Spain in 1992 and created by Fernando González Molina, together with Ruth García ('El Incidente', 'The Protected', 'The Boarding School', 'Paco’s Men') and David Oliva ('El Incidente', 'The Protected', 'Paco’s Men', 'Los Serrano').
“Paraíso” is an ambitious production in which suspense and adventure go hand in hand with emotion and mystery. The series revolves around the research undertaken by a group of young people after the disappearance of three girls from their environment. In full transition from adolescence to adulthood, the protagonists are going through a moment of uncertainty and emotions in full bloom, where everything is lived for the first time and feelings such as loneliness, loss, love and friendship appear. An initiatory journey of maturity, which will also appeal to the nostalgia of the spectators given that the setting is Spain in 1992.
The cast of “Paraíso” includes Macarena García (“Blancanieves”), Iñaki Ardanaz (‘Victim Nº 8”), and Gorka Otxoa (“Friend Zone”, “Bomb Scared”, “Allí abajo”), in the principal adult roles and who are accompanied by young actors including Pau Gimeno (“Billy Elliot”), Cristian López (“The Lion King”, “Billy Elliot”), Leon Martínez (“Merlí”, “Superlópez”), Héctor Gozalbo (“Nada será igual”), María Romanillos (“Antidisturbios”, “Las consecuencias”), and Patricia Iserte.
Shooting lasted 15 weeks on location at different sites in Valencia (Parque Natural La Albufera Nature Park, Sueca; El Perelló, Xilxes; Requena; Oliva and Villargordo del Cabriel), Alicante (Benidorm; Altea, Jávea, Santa Pola, Calpe, Sierra Helada Nature Park and Alfaz del Pi) and Madrid. 'Paraíso' consists of 7 50-minute episodes.
According to Fernando González Molina "‘Paraíso’ comes from our dream to tell a fantasy tale associated with our teenage idols; Spielberg’s cinema, the ‘V’ series, but also ‘Verano Azul’ and ‘Compañeros’, and to connect them with the stories I’ve loved portraying in cinema: epic, emotional stories that, above all, are designed to be enjoyed by cinemagoers. "Paraíso" is a journey to the entertaining cinema we were passionate about and which inspired us to devote our lives to this, but also a story about loss and the difficulty of being a teenager when you are different".
Plot:
Levante, 1992, the summer is coming to an end in a coastal town when three 15-year-old girls, Sandra, Eva and Malena, disappear without a trace from a nightclub. When the police investigation appears to be taking the wrong direction, Javi, Sandra's younger brother, takes things into his own hands, along with Quino and Álvaro, his best friends, and Zeta, the class bully. Together they discover the girls are being held by something not of this world.
