Mediapro News


 

10th September 2021

“Competencia Oficial” well received at the Venice Film Festival in its world-wide presentation
The film earnt a standing ovation after its screening in the official section of the festival with the entire project team present

Venice welcomed “Competencia Oficial” with open arms at its world-wide presentation in the Official Section of the Venice Film Festival. The long, standing ovation at the end of its screening and positive reviews and in particular its take on vanity made for an excellent launch of the film which is slated for general release in cinemas next year.

Over the next few weeks, “Competencia Oficial” will be screened at the Toronto International Film Festival and at the San Sebastian Film Festival, where it will kick off the Perlak Section on September 17th. Directed by Mariano Cohn and Gastón Duprat, and starring Penélope Cruz, Antonio Banderas and Óscar Martínez, “Competencia oficial” takes an ironic view of the world of cinema, acting and actors’ egos.

The film revolves around the relationship between a famous film director and two prestigious actors with enormous egos, when they’re hired by a millionaire to make an iconic movie.

“The Good Boss”

“The Good Boss”, a Reposado P.C. THE MEDIAPRO STUDIO production, will also be at the upcoming San Sebastian Film Festival, where it will be presented in the Official Section.

Set in the world of labor relations, the film brings Fernando León de Aranoa and Javier Bardem together again. The film presents the opposite view to “Los lunes al sol”: a fierce and funny satire starring the owner of a family business, played by Javier Bardem.

“The Good Boss” is set to go on general release in Spain on October 15th.

10th September 2021

THE MEDIAPRO STUDIO presents “Lola”, “La edad de la ira” and “Los hombres de Paco” at the FesTVal Vitoria 2021
Andreu Buenafuente took part in the National TV Awards and Raúl Pérez won the Constantino Romero Award

Three THE MEDIAPRO STUDIO productions make their debut at this year’s FesTVal Vitoria: “Lola”, “La edad de la ira” and “Los hombres de Paco”. The event, which marks the start of the TV season, also saw the appearance of Andreu Buenafuente and Raúl Pérez, two of El Terrat’s most famous faces.

“Lola”, the Movistar + original documentary series in collaboration with 100 Balas, kicked off the FesTVal Vitoria last Tuesday August 31st. The first episode premiered in the Palacio de Congresos de Europa with Lolita and Rosario Flores both in attendance. The daughters of Lola Flores have both taken part and backed the project which takes a new look at the life of the singer.

“La edad de la ira”, an Atresplayer Premium original production produced by Atresmedia, Big Bang Media ad MASFICCION, is the adaptation of the book with the same name by Nando López (Nadal 2010 Award winner). The start of filming of the series, which tackles the social complexities and characters that affect modern-day adolescence was announced in a hybrid press-conference which featured the lead actors: Manu Ríos, Amaia Aberasturi, Daniel Ibañez and Carlos Alcaide.

The premiere of “Los hombres de Paco”, the return of the mythical series produced by Globomedia, took place on the orange carpet at the festival last Friday. A new phase for the legendary fiction series with the new instalments already available on Atresplayer Premium, and which can be seen from this Thursday on Antena 3 itself.

The last day of the FesTVal saw the appearance of Andreu Buenafuente. The director and presenter of “Late Motiv” took part in the National TV Award-winners debate about the present and the future of the audiovisual industry with other award-winners such as Ana Peláez, from the show “Imprescindibles”, and the chef Karlos Arguiñano also taking part. 

In addition, the impressionist Raúl Pérez, who also features on Movistar + with “Late Motiv” and “Expediente Pérez”, picked up the Constantino Romero Award at the Closing Gala on September 4th.

10th September 2021

MEDIAPRO leads content revolution targeting new audiences, hybrid production and virtual worlds
The Group presents its Innovation strategy at the 35th Meeting of the Digital Economy and Telecommunications in Santander

The MEDIAPRO Group seeks to lead the "content revolution", the new consumer scenario caused by technological advances and new consumer habits, as stated by María Carmen Fernández, Director of Innovation and New Businesses at the MEDIAPRO Group, during her participation in the 35th Meeting of the Digital Economy and Telecommunications, organized by AMETIC, Banco Santander and the Menéndez Pelayo International University (UIMP), held in Santander (Spain).

In her speech to the plenary, Fernández presented the Innovation strategy applied to content currently being promoted by the Group, one of the leading companies in the European audiovisual sector. MEDIAPRO’s objective is to equip itself with the tools and talent necessary to lead this “content revolution”, adding its wealth of knowledge accumulated over 25 years’  experience in content creation.

One of the pillars of the strategy is to reach new audiences not only by producing the content they consume, but also through the platforms they use. Thus, MEDIAPRO is a leader in Spanish-language eSports thanks to LVP, one of the largest operators of video game tournaments in the world with its own multiplatform for broadcasting content for new audiences, UBEAT (OTT and television channel). The group also produces new audiovisual formats, both in the field of entertainment and music with the most relevant creators of internet content applying the most advanced technology in the production of virtual, mixed, augmented and transmedia reality.

Moreover, the group has positioned itself as one of the benchmarks in hybrid production, one of the sectors that has grown the most during the pandemic. MEDIAPRO has produced hybrid events such as Smart City Live or connections with the nominees and winners of the Los Goya Awards Ceremony, having created specific platforms such as the CUPRA e-Garage, a virtual space to provide everything you need to know about the brand, but also to celebrate online events produced using hybrid technology.

MEDIAPRO is watchful of technological trends revolutionizing content creation and consumption and as such, it has successfully applied artificial intelligence with the market launch of AIProclips, a tool that automatically creates personalized summaries of sporting events, or notably integrates both the virtual audience and augmented reality in several sporting events. Fernández has announced that the Group is currently working on another of the most successful trends such as virtual worlds -the metaverse-, with the production of content such as virtual assets, avatars or metahumans (digital humans).

Public-private collaboration

During her presentation, Fernández also stressed the importance of public-private collaboration, and the opportunity European funds represent for the industrial fabric and the country in general; that these investments are aimed at supplying the most avant-garde infrastructures and tools, the most qualified talent and plans to link private industry with the most advanced innovation centers in order to guarantee competitiveness and leadership of the Spanish audiovisual industry at a European as well as a global level.

10th September 2021

Ibai Llanos and Gerard Piqué to form their own team for the Superliga 2022 organized by LVP
The Superliga League of Legends is the most important eSports league in Spain and recently closed out the summer season with close to five million aggregate viewers 

The Superliga League of Legends, the biggest Riot Games competition in Spain, organized by LVP (MEDIAPRO Group), will feature a new team owned by Ibai Llanos, the famous content creator and Gerard Piqué, the Barça center-back and chairman of the holding company Kosmos.

Ibai and Piqué will be taking up the Superliga slot recently won by Astralis SB, who beat eMonkeyz (3-0) in the promotion match. So, just two years after leaving LVP, where he made his name as a commentator, Ibai is back in the eSports eco-system as a co-owner of one of the teams that will be part of Spain’s most prestigious competitions and one of the most important in Europe. 

“The arrival of Ibai and Piqué in the Superliga is an important step for the growth of the sector. Here at LVP, we’re convinced that they’ll be bringing all their knowledge and passion to help make the Superliga even bigger and consolidating the league’s position as a benchmark competition in Europe”, highlights Jordi Soler, the LVP CEO.  

The Superliga brought the summer 2021 season to a close with nearly five million aggregate viewers and with its best ever viewing figures. The competition was watched for more than 2.6 million hours, a 39% increase on the previous year. In addition, the grand final fell just short of 300,000 unique viewers, set a new record of 73,596 simultaneous spectators and notched up an AMA (Average Minute Audience) of 43,191 viewers, a 165% jump on the 2020 summer final. 

The Superliga 2022 will be kicking off in January with more new features and can be seen online every Monday and Thursday on Twitch (18:00) and on TV via UBEAT.

League of Legends is a strategy game in which two five-member teams battle it out to destroy the enemy’s base. In the Superliga, organized by LVP, the best ten teams in Spain compete with the current champions being Vodafone Giants, who beat UCAM Esports Club in the summer final played in Barcelona on August 12th. 

10th September 2021

GOL to show all the Five-a-side Football World Championships 2021 
From September 12th to October 3rd the channel will be broadcasting the entire competition with special round-ups on “El Golazo de GOL” and “Directo GOL”

Five-a-side football will be center-stage in the coming weeks on GOL. The futsal world cup is set to be played from September 12th to October 3rd in Lithuania and will be broadcast free-to-air on GOL and goltelevision.com. The tournament, which sees the top 24 teams from around the world taking part and features FIFA supervision is looking to crown a new world champion.

GOL will be offering all the Spanish national team’s games. The team led by Fede Vidal the coach find themselves in Group E kicking off the competition against the Paraguayan team on September 14th at 17.00. Friday 17th at the same time sees them play their second game of the tournament against Japan with the last group stage game against Angola taking place on Monday September 20th also at 5 in the afternoon.

Santi Duque will be in the commentary box and alongside him will be Cancho Rodríguez, Javi Jurado and Gustavo Muñana providing technical analysis on all the matches across the tournament.

Match highlights will be shown along with a round-up of all the latest competition news on “El Golazo de GOL” and “Directo GOL”.

Viewers will be able to interact with GOL during the Futsal World Cup across its different social media accounts using the #FutsalWCenGOL hashtag.

The broadcast of the five-a-side world championship consolidates GOL as the go-to channel for the very best sporting competitions free-to-air, in addition to reaffirming its commitment to the sport after showing every match-day of the Spanish five-a-side league from last season.

10th September 2021

Mediapro Perú to broadcast the Peruvian Women’s Football League 2021 around Latin America 
All the matches to be shown using the Automatic TV artificial intelligence broadcast system

The Final of the Peruvian Women’s Football League 2021 took place last Saturday in the San Marcos de Lima Stadium with Alianza Lima beating Universitario 1-0. Mediapro Perú, the broadcast rights-holder and commercial partner of the Peruvian Women’s League for 2021 and 2022, has been expanding the reach of the competition showing the matches live via the Movistar Deportes channel.

Mediapro Perú has shown all the league matches using the Automatic TV artificial intelligence system, the pioneering top quality viewing experience for the very first time in the region. In addition, the semi-finals, which were played the weekend before were not only shown on Movistar Deportes but also free-to-air in Peru via ATV and across the region on Direct TV.

The final of the Peruvian Women’s League, produced by MEDIAPRO featuring a huge technical deployment, has seen the reach of the competition expand across the whole of Latin America providing much needed support for the women’s game in the region. 

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