Mediapro News


19th October 2020

Filming wraps on “Official Competition”, the movie directed by Mariano Cohn & Gastón Duprat
Produced by THE MEDIAPRO STUDIO and starring Penélope Cruz, Antonio Banderas and Oscar Martínez

It’s a wrap for filming on the movie “Official Competition”, a THE MEDIAPRO STUDIO production directed by Mariano Cohn and Gastón Duprat (“The Distinguished Citizen”, “My Masterpiece”, “4x4”, “The Man Next Door”) and written by the two acclaimed Argentine filmmakers together with Andrés Duprat. Filming got underway in February and started up again in September after the coronavirus lock-down.

Starring PENÉLOPE CRUZ (winner of an Oscar® for “Vicky Cristina Barcelona” by Woody Allen and produced by MEDIAPRO, and Best Actress at Cannes for “Volver” by Pedro Almodóvar), ANTONIO BANDERAS (Best Actor award at Cannes for Almodóvar’s “Pain & Glory” and OSCAR MARTÍNEZ (Best Actor Award at Venice Film Festival for “The Distinguished Citizen”, also by Cohn and Duprat).

Other cast members of “Official Competition” include José Luis Gómez, Nagore Aramburu, Irene Escolar, Manolo Solo and Pilar Castro, with this being the third movie produced by THE MEDIAPRO STUDIO with the renowned Argentinian directors Cohn and Duprat on the heels of “My Masterpiece” and “4x4”.

The film also includes the collaboration of Orange España, and international sales to be managed by Protagonist Pictures.


In search of transcendence and social prestige, a multimillionaire businessman decides to make a film that will leave a mark. For this, he hires the best: a stellar team consisting of famed filmmaker Lola Cuevas (Penelope Cruz) and two well-known actors, both of whom are immense talents, but with even bigger egos: Hollywood actor Felix Rivero (Antonio Banderas) and radical theatrical star Iván Torres (Oscar Martínez). Both legends, but not exactly the best of friends. Through a series of increasingly eccentric tests designed by Lola, Felix and Ivan must face not only each other, but also their own legacies.

19th October 2020

LVP wraps up their first Valorant competition with over 395,000 cumulative viewership
The grand final of Genesis Fuego achieved more than 73,000 viewers with a peak of almost 10,000 concurrent viewers

Genesis Fuego, the first stop in the Valorant Genesis Cups organized by LVP (MEDIAPRO Group) in association with Riot Games, has come to an end with the triumph of Team Heretics and  spectacular record audience numbers: more than 395,000 cumulative viewers watched the competition throughout its four days of online Twitch broadcast.

In this sense, the grand final between Team Heretics and Vodafone Giants teams contested, despite the fact that it was resolved in only two maps, exceeded 73,200 spectators, with a peak of almost 10,000 concurrent viewers.

The tournament, which featured a qualification stage open to all teams through ArenaGG, was played between October 4-5 (group stage) and October 14-15 (playoff stage). In total, eight teams fought it out to win the tournament final prize amounting to €3,500 euros and which eventually went to the coffers of Team Heretics.

“Although we’ve been working with Valorant for several months, Genesis Cups is our first own competition. And the response from the public has been excellent. For LVP, this competition is really important because it establishes the conditions for the best players and the best teams on the national scene to begin to flourish. The Genesis Cups are forging a way for the future of Valorant in Spain”, explains Jordi Soler, CEO of LVP.

The Genesis Cups are a set of five Valorant tournaments held in association with Riot Games, which furnish the opportunity for Spanish teams and players to earn a name for themselves among the shooter community. Over 60 teams took part in Genesis Fuego, including several well-consolidated teams in Spain as Team Heretics, Vodafone Giants, Cream Real Betis and S2V Esports.

The next stop for the Genesis Cups will be the Genesis Viento, with the qualifiers scheduled to kick off this coming October 17th. Once again, two teams will have the opportunity to win a place in the final stage, in which eight teams will again compete for a purse of €3,500 in prizemoney. This stage gets underway on October 21st and viewers can follow the tournament online on the LVP's Twitch channel.

19th October 2020

The MEDIAPRO Group produces the first match of the Chilean national team’s qualification for Qatar 2022 with comprehensive coverage of the match
The integral production plan, which got underway in 2017, has been successfully adapted to the current COVID-19 safety measures

Mediapro Chile made a successful debut with their production of the Qatar 2022 qualifying games. They kicked off with the game between Chile and Columbia, which took place in Santiago on Tuesday October 13th and which ended in a 2-2 draw. The match-day planning, which began back in 2017 with the signing of the agreement between Chilevisión and MEDIAPRO for the broadcast of the Chilean national team games and the management of the broadcast rights of “La Roja”, has had to be restructured over the last few months as a consequence of the current health situation.

The MEDIAPRO Group put in a place an impressive technical and personnel deployment for the game as the official provider of all the match signals for the host broadcaster with a total of 30 cameras both for the production of the official signal, the international match signal and the customization for the Chilean pay-tv channel CDF, the uplink satellite signal for international viewers and the Video Assistant Referee (VAR) for Conmebol. Technical deployment included three OB vans, 2 MVoR and 1 DSNG.

The National Stadium in Santiago was also prepped for sponsor activities organized by Mediapro Chile both physically and digitally. It was also revealed that the national team has recently teamed up with Rappi, a delivery company based in Columbia and which is “La Roja’s” first digital sponsor.

The agreement between Chilevisión and MEDIAPRO for match broadcasts of the Chilean national team’s qualifying games for the Qatar 2022 World Cup was signed in November 2017 and includes the management of the commercial and TV rights. 

19th October 2020

Diego San José, Iván Escobar, Fernando León de Aranoa, Daniel Burman and Laura Belloso, among the teaching line-up for the Script-writing Masters organized by THE MEDIAPRO STUDIO and the Complutense University in Madrid
The three best projects from the first edition of the course will be developed by the script-writing team at THE MEDIAPRO STUDIO in Spain, Argentina and Colombia

The second edition of The THE MEDIAPRO STUDIO Complutense University in Madrid (UCM) Script-writing Master’s program, is looking to find and develop the creation of audiovisual talent, in which 25 students will get the chance to learn from some of the best film and TV-makers in Spain such as Diego San José, Iván Escobar, Fernando León de Aranoa, Daniel Burman, Laura Belloso, Ruth García, Ran Tellem, Sergi Belbel, Mariano Baselga, Daniela Fejerman and Carmen Ortiz.

The Master’s program kicked with in presence lessons at Information Sciences Faculty at the UCM, meeting all the health and safety protocols given the current situation as well as having a contingency plan to be able to continue the learning via streaming on the UCM virtual campus.

The first edition came to an end in June with the selection of three projects, chosen from the 60 presented by the students doing the course, two feature-length projects and a fiction series, which will be developed by script-writing teams at THE MEDIAPRO STUDIO in Spain, Argentina and Colombia. Students will also be getting the chance to do training on the Studio production teams. In programs such as “El intermedio”, “Zapeando”, La Script” and “Dar cera, pulir #0”; as well as fiction productions currently in production such as “Los Hombres de Paco” (Atresmedia), “El Internado: Las Cumbres” (Amazon Prime Video), “Paraíso” (Movistar+), and on new projects in development.

Backed by the Complutense University in Madrid, which is the provider of the degree, the THE MEDIAPRO STUDIO/UCM Script-writing Master’s is the only one which provides a global specialization, both across different genres and content creation, which gives future script-writers a comprehensive vision of the current audiovisual market in Spain and internationally with a special emphasis on Latin America, given the number of Latin American students and a consequence of scope of THE MEDIAPRO STUDIO presence on the continent.

PHOTO 2: Second edition / PHOTO 2: Presentation first edition

19th October 2020

Mediapro Canada produces live coverage of 2020 Virtual Sponsorship Marketing Awards
Ceremony hosted at Mediapro Canada studios in Toronto

Mediapro Canada produced live coverage of the 2020 Virtual Sponsorship Marketing Awards at its Toronto studios last month, an event which celebrates Canada’s best sponsorship marketing successes each year.

This year, the 20th edition of the SMAs, which are organised by the Sponsorship Marketing Council of Canada, were held in a condensed virtual format which permitted the council to celebrate the successes of the sponsorship marketing industry over the course of the past year.

The two-hour ceremony was hosted in Studio 1 at Mediapro Canada’s sprawling facilities in Toronto, with the strictest adherence to COVID-19 protocols. The SMA provided a talent team of five, including Master of Ceremony Tara Slone, award-winning singer, actor and now co- host of Rogers Hometown Hockey, a weekly celebration of NHL ice hockey filmed from across the country.

Mediapro Canada provided the venue, a two- camera crew operating a lock-off and a manned camera on a jimmy jib, live switching, a graphics package and nine screens which played pre-recorded segments celebrating the winners across 12 categories, with the live coverage streamed to the SMA’s YouTube platform.

Several of the big wins this year came from marketing initiatives around the Toronto Raptors, Canada’s NBA team, which celebrated its historic first NBA championship title in June 2019 – a victory that united the nation.

The Toronto Raptors won the “Property of the Year” category, while Tangerine, Scotiabank’s online banking subsidiary, took the gold medal in the Sports category for its Championship Success campaign.

Another sports-related award was Snicker’s Win in the Ambassador category for its “Suit Swag” campaign, which also tapped into the Raptors’ brand.

The Sponsorship Marketing Awards are the cornerstone of the Sponsorship Marketing Council Canada (SMCC) and a major event in the Canadian marketing calendar. The SMAs recognise and reward the work of properties, brands and agencies that have maximized the return on their investments in sponsorship marketing.

19th October 2020

“Eso no se pregunta” is back on Telemadrid helping to break stereotypes about certain communities in society
The program produced by Globomedia (THE MEDIAPRO STUDIO), based on the international show “You can’t ask that”, is an Iris Jury Award winner presented by the Spanish TV Academy

“Eso no se pregunta” is back on Telemadrid to help fight prejudice and raise awareness of communities in society which are often marginalized and excluded and misunderstood by many.

The program produced by Globomedia (THE MEDIAPRO STUDIO) won the Iris Jury Award presented by the Spanish TV Academy for providing a voice to those communities in society that are less visible in the media and try to find real solutions to the problems they face every day. The award values the effort “to unite public service and entertainment” and the fact that “each program has a clear focus on a particular group of people within society and gives them the opportunity to raise their concerns”.

Based on the successful “You can’t ask that” from the Australian public network ABC which is currently on its fifth season, the show has also been shown in Israel, Canada, Italy, France, Holland and Norway; and has won the prestigious Rose d’ Or presented by the UER for the best reality-show or factual program award in 2017

Upcoming shows will feature people addicted to gambling, patients suffering from depression, former prisoners looking to sort their lives out, Internet addicts, alcoholics, cancer survivors, itinerant fairground workers, foster parents and foster children.

Every Sunday “Eso no se pregunta” sets out to break stereotypes offering answers to questions sent in anonymously by viewers. Intimate, awkward, and fun questions which we’d never dare to ask face-to-face, but we’d all like to know the answer to. The program selects the questions and asks representatives from each community featured on the show in a respectful yet fun way to help get to know each group better and break down barriers.

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