Mediapro News


 

7th May 2021

MEDIAPRO to commercialize international media rights to Chinese Super League
The Chinese Football Association and the MEDIAPRO Group have signed a deal to commercialize China’s principal football competitions for the 2021, 2022 and 2023 seasons

MEDIAPRO Group and the Chinese Football Association have reached an agreement to commercialize the international media rights to the Chinese Super League, China League One and League Two for the 2021, 2022 and 2023 seasons with an option to extend the deal for a further two years.

Thanks to its extensive experience in the commercialization and distribution of sports rights, the Chinese Football Association selected MEDIAPRO to project the expansion of the Chinese Super League, one of the most popular football leagues in Asia. World class European and South American players including Oscar, Marko Arnautovic, Paulinho, Anderson Talisca, Marouane Fellaini, Renato Augusto, Cédric Bakambu and Jonathan Viera have all been attracted by Chinese football, bolstering the competitions forecasts for growth in the coming years.

This latest alliance, both for the Chinese Football Association and the MEDIAPRO Group reinforce their union to work together in the expansion, diffusion and international positioning of the two most important soccer competitions in China. One of the most prominent international projects will be the creation of an OTT platform to bring Chinese football closer to fans around the world and become the new home of Chinese football. 

7th May 2021

“El Terrat: The first 30, up-close and personal with Andreu Buenafuente”, on Filmin
The documentary series celebrates the 30th anniversary of the production company 

“El Terrat: Los primeros 30”, a 5-part documentary series which premiered on Filmin on April 27th with a double instalment and which this Thursday sees the airing of the next episode sees Andreu Buenafuente and his good friend Frankie De Leonardis, the film-maker, script-writer, advertising director, illustrator and animated-film producer sit down and talk for 5 hours. They take a look back his life and career from his beginnings in Radio Popular Reus, at the start of the 1980’s to his role at El Terrat (THE MEDIAPRO STUDIO), one of Spain’s most important audiovisual production companies.

Since the end of the 1980’s, El Terrat has produced more than 300 programs, series and plays, such as “Sense Títol”, “Plats Bruts”, “Malalts de tele”, “Homo Zapping”, “Salvados”, “Buenafuente”, “Mira lo que has hecho”, “Late Motiv”, “La Resistencia”, among others, as well as the late-night shows presented by Andreu Buenafuente across different networks. With 12 Ondas Awards, Buenafuente is one of the benchmarks for late-night shows in Spain. El Terrat has produced, directed and presented 6 Goya Awards Galas as well as getting one of its singers into the Eurovision song contest, among other highlights. 

Andreu Buenafuente has recently won the National Television Award 2020 presented by the Spanish Ministry of Culture and Sports.

“El Terrat: Los primeros 30” is a conversation with his Frankie de Leonardis, who has directed and set up the production to commemorate the 30th anniversary of the production company. The upcoming episodes will be aired on Filmin on Thursday May 6th (ep. 3), May 13th (ep. 4) and May 20th (ep. 5).

7th May 2021

MEDIAPRO to produce and broadcast the Women’s Football League in Peru
The Peruvian Football Federation and the MEDIAPRO Group have recently signed a production, distribution and commercialization deal for the premier women’s football league in Peru 

The MEDIAPRO Group, the number player in the audiovisual sector with its unique mix of content, production and distribution and the Peruvian Football Federation, have reached an exclusive commercialization deal for the next two seasons of the Peruvian Women’s League, which for the first time in its history will see all the matches shown on TV.

The Group facilities in Lima, made up of 118 staff, in addition to managing the commercialization of the Women’s Football League in Peru, will be responsible for the production and broadcast of all the matches with an innovative formula which includes artificial intelligence developed by Automatic TV, a Group company and audiovisual production via 5 4k technology cameras.

The first season which sees the MEDIAPRO Group at the helm for the production of the Peru Women’s Football league kicks off on May 29th and will see 14 teams taking part facing each other one with a final phase played at the San Marcos Stadium in Lima as a consequence of Covid-19 protocols. 

The partnership is part of the MEDIAPRO Group’s commitment to raise awareness of women’s football and is in line with its broadcasting of other women’s football such as in Spain with the First Division and in Canada where it shows all the women’s national team games, with broadcast rights also managed by the MEDIAPRO Group. Public awareness which has seen both a growth in the fan-base as well as people participating in the sport and accelerating its professionalization.

7th May 2021

Filming comes to an end of the second season of “Nasdrovia”, the Movistar+ original series starring Leonor Watling and Hugo Silva
Coming shortly to Movistar+

Filming of the second season of "Nasdrovia", the Movistar+ original series produced together with Globomedia (THE MEDIAPRO STUDIO), has come to a close with three weeks of recording in sites in Bulgaria, Madrid and Avilés (Asturias). 

"Nasdrovia" created by Sergio Sarria ("El intermedio", "Capítulo 0", "Malaka", "Perestroika"), Miguel Esteban ("El Vecino", "El fin de la Comedia", "Capítulo 0") y Luismi Pérez ("El Intermedio", "Malaka", "Capítulo 0"); and directed by Marc Vigil ("El ministerio del tiempo", "Malaka", "Vis a Vis", "Vivir sin permiso", "Águila Roja", "7 vidas"), who is joining the creative team as a script-writer in this new season.

In addition, this time around sees the characters travel to Russia, which was recreated in Bulgaria. Production featured a host of sites both in Spain and Bulgaria, which adds interest and is a new feature in the upcoming season, and marks a contrast with the first season which took place almost entirely inside the Nasdrovia, the restaurant set up by the main characters Edurne (Leonor Watling) and Julián (Hugo Silva). 

Surviving inside the Russian mafia

If in the first season the cocktail of comedy and thriller, Edurne (Leonor Watling) and Julián (Hugo Silva) trying to work through their mid-life crisis but this second season them overwhelmed. They become accomplices to murder and are given new positions in the organization which they’ll have to survive, but “both Edurne and Julián have got different ideas of how to do it”, add the creators Sergio Sarria and Luismi Pérez.

The cast

Leonor Watling and Hugo Silva are back to head the cast in the new season which also sees the actor Luis Bermejo and the international actors Anton Yakovlev (Boris), Michael John Treanor (Sergei), Yan Tual (Vasilli), Kevin Brand (Yuri) and Arben Bajraktaraj (Rodia). Other members of the cast also include the international actors Eliza Rycembel ("Corpus Christi") and Panos Mouzourakis ("Mamma mia") who are part of the international hit-man agency.

Plot second season of "Nasdrovia"

Six months after Edurne shot Aleksei, she and Julián are both part of Boris’ criminal organization as legal advisors. However, both of them are at different moments in their lives. Julián has resigned himself to his role in the mafia and is gradually discovering that he’s comfortable in the position.; Edurne hasn’t quite been able to fit in the new organization and she thinks about ways of getting out every day. 

7th May 2021

The MEDIAPRO Group produce the finals of the CEV European Volleyball Champions League
More than 40 Group professionals were involved in the production, including a significant tech deployment to guarantee the very best all-round coverage of the event

The MEDIAPRO Group, leader in the audiovisual sector, took center stage in the audiovisual production of the finals of Europe’s biggest volleyball event, the European Volleyball Champions League (CEV), which took place this weekend in Verona.

MEDIAPRO has been appointed by Infront, the international media and marketing agency that helds CEV media rights and that is responsible for the event production.

MEDIAPRO Italy were in charge of the production of the two finals, both male and female, held this past weekend, with 40 professionals from the Group deployed to Verona, together with a significant deployment of technical resources, including a 16 meter Outside Broadcast Unit, 18 cameras including 2 Super Slow, 1 remote camera, 2 Micro-HD cameras, 1 Steady cam, 1 RF system, 1 Jimmy Jib Crane Extreme and more than 30 EVS channels to guarantee the most complete coverage. The games were broadcast by national and international operators, such as SKY Italia, RAI and EuroVolleytv.

Group company Omnica4Sky were also involved in the production, commissioned with providing spectacular aerial footage of the tournament, and WTvision, responsible for augmented reality graphics to provide outstanding data and statistics of the two finals and thereby ensuring that fans would not miss even the smallest detail of the competition.

The production of the CEV European Volleyball Champions League finals is an indication of the production and content creation capacity of on an international level, as well as the MEDIAPRO Group’s commitment to every class of sporting discipline. 

7th May 2021

An Overon Aerial broadcast live from Génova Street the results of Madrid Regional elections 
Overon provides comprehensive broadcast services for the campaign and election day

Overon provided a comprehensive technical deployment for their coverage of the regional elections in Madrid as well as the campaign. Over the course of the election day and the day after, the company provided services for a host of TV networks such as TVE, ETB, TV3, Canal Sur, Tele Madrid, 13 TV, etc. Highlights include the use of Overon Aerial which provided live coverage via drone for TVE of the celebrations in PP headquarters in Génova.

Equipment used by Overon included a unit of 8 DSNG’s, 1 fly away with a 5-to-6 camera production system, 1 crane and 2 drones as well as 15 back-pack broadcast units. The project-team was made up of 20 camera operators, 8 satellite operators, as well as a host of producers which provided services from a host of different sites across the region for 17 days.

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