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12nd April 2024

THE MEDIAPRO STUDIO presents the thriller “Quiet”, starring David Verdaguer and Ángela Cervantes

Set in Barcelona, filming on the series created by Lluís Arcarazo and directed by Marta Pahissa is set to get underway in the coming weeks

The MIPTV event saw THE MEDIAPRO STUDIO announce its new fiction series “El mal” an 8-episode thriller which tells the story of an investigation which goes in search of a serial killer who has chosen the most vulnerable in society, the homeless, as his victims. David Verdaguer (winner of two Goya Awards for “Jokes & Cigarettes” and “Summer 1993”) and Ángela Cervantes (twice nominated for the Goya Awards for “La maternal” and “Chavalas”), will star in the series created by Lluís Arcarazo who began filming in Barcelona in the coming weeks, directed by Marta Pahissa.

"With ‘Quiet’ we’re taking the thriller to another level. The series adopts a classic narrative style, indebted to some degree to the grand masters of contemporary cinema like David Fincher and Michael Mann, drawing influence from films such as ‘Seven’, ‘Zodiac’ and ‘Collateral’, or like ‘Mindhunter’, providing a minutely detailed introduction to the investigation into similar crimes in the context of a less than dazzling Barcelona, albeit fascinating in its portrayal and photography," said Javier Méndez, Head of Film and Co-Head of Television at THE MEDIAPRO STUDIO.

Based on a true story, the plot of “Quiet” unfolds at the end of April 2020, in the midst of the COVID-19 lockdown. The authorities arrest a man accused of murdering several homeless people one after another on the streets of Barcelona. The protagonists in this story are the team of homicide detectives in charge of the investigation, their closest circle of friends and family, and those forced to live on the streets of Barcelona for whom there is no hope of fleeing from evil of any kind.

“El mal” will be premiering on 3Cat and The Mediapro Studio Distribution is the rights holder for the worldwide sales of the series.

12nd April 2024

The Heretics, the Superliga League of Legends champions in Torrevieja with more than 250,000 spectators on Twitch

The official Riot Games competition brought its historic 25th season to an end beating audience figures from the last two seasons 

The Superliga League of Legends, the official Riot Games competition organised by LVP (GRUP MEDIAPRO), brought its historic 25th season to a close on Friday with a bang with the Heretics crowned spring season champions. The final saw more than 250,000 spectators on Twitch, across the LVP channel and the co-streamings better audience numbers than the last two finals: notching up a 91% jump compared to the spring 2023 season and a 49% increase over the summer 2023 season. In addition, the final could also be seen on YouTube and on the Marca website, the official Superliga media outlet.

The Municipal Theatre in Torrevieja, which sold out in hours, played host to a spectacular end-of-season Superliga final which saw the Heretics crowned champions. The match was much closer than expected with Guasones pushing them all the way, an awkward opponent at all times getting close to changing history on the decisive third map. The final kicked off with both teams trading blows but with the Heretics in the end taking the first map comfortably with the Guasones team from Navarre fighting back to take the second map much to the delight of the crowd at the Municipal Theatre in Torrevieja.

The key to the match was the third map where Guasones failed to make the most of the early advantage they had and seemed destined to get ahead in the tie 2-1 but the Heretics took their chances, rode their luck and never looked back as the Guasones despite giving them a scare in the fourth map lost out 3-1. Led by the Norwegian Jakob “Jackspektra” Kepple, MVP of the final, the Heretics were crowned league champions for the second time in Torrevieja.

The League of Legends finals kicked off at 2 in the afternoon in and around the Municipal Theatre in Torrevieja, where LVP set up a fanzone open to everyone and which saw hundreds of people enjoy the fun. Visitors were able to see the final thanks to a viewing party created by the Torrevieja City Council, selfies with content creators, the chance to take part in prize draws, skills tests, and much more besides all highlighting the rude health of the Superliga eco-system.

The competition was sponsored this season by Domino’s, KitKat, Magnum, Cacaolat and Air Europa.

Guasones and Los Heretics, the star attractions at the EMEA Masters

The two Superliga finalists are set to be centre-stage in a few days at the EMEA Spring Masters, the competition that brings together the teams from the regional League of Legends leagues around Europe. The Heretics, who have taken part in several editions of the competition in previous years, were the champions in summer 2022 tournament, with Guasones taking part for the first time. The entire competition can be seen in Spanish via the LVP Twitch channel from April 15th.    

12nd April 2024

The Pro Padel League and the FIM E-Xplorer added to the ubeat program schedule 

Both competitions can be seen on the OTT as well as the TV channel

Ubeat, the GRUP MEDIAPRO multi-platform entertainment hub targeted at gen-z, has added two new competitions to the programming schedule: the newly formed Pro Padel League (PPL) and the electric trial motorbike FIM E-Xplorer competition.

The PPL is the newest and most exciting professional sports league in North America and features 10 teams which represent some of the continent’s most emblematic cities. In total, there are slated to be 5 tournaments across 2024, two in Miami, two in Los Angeles, and one in New York. The competition features commentary from some of the best casters and sports reporters in the world of padel tennis including Alberto Vote, Pedro Consuegra and Javier Carrasco. The first PPL tournament, played in Miami, can now be seen on ubeat.

FIM E-Xplorer, created in 2021, is an electric trial motorbike competition which features excitement, technology, environmental sustainability and adventure. The World Cup features 10 mixed men’s and women’s teams with high-profile riders such as Tosha Schrainera (the first Spaniard to win a stage at this year’s Rally Dakar 2024), Jorge Zaragoza, Sandra Gómez and Francesca Nocera, among others will be going up against each other in the five races which will be taking place over the course of the year in Japan, Norway, France and, Switzerland and India. The first competition took place in Osaka (Japan), and is now available on ubeat, both on the OTT as well as the television channel.

In addition to these two new competitions, the platform also sees the return of Extreme E, the electric 4x4 championship. The competition, which last year was also shown on ubeat, is back on the GRUP MEDIAPRO multi-platform entertainment hub with drivers such as Laia Sanz, Travis Pastrana, Johan Kristoffersson and Cristina Gutiérrez, among others.

With these new additions, ubeat has strengthened the content package on UBEAT ON, the place for new sports, new competitions, continuing the diversification of content which interests new audiences beyond gaming, eSports, content creators and urban music.

12nd April 2024

FC Barcelona chose the Mirador torre Glòries for the presentation of Barça One

April 4th saw the Mirador torre Glòries play host to the presentation of Barça One, the club’s new official free streaming platform

The presentation took place in the auditorium at the Mirador torre Glòries and featured a select group of invitees which included the FC Barcelona president, Joan Laporta, the Barça One Director, Toni Cruz, as well as representatives from both the Barça’s men’s and women’s teams (Robert Lewandowski, Lamine Yamal, Pedri, Marc-André ter Stegen…), sports personalities and media people.

Before the presentation, some of the guests were able to enjoy the exclusive 360-degree views of Barcelona from the 30th floor of the Mirador. In addition to the panoramic views, guests were also able to visit the Cloud Cities Barcelona exhibition, created by the renowned contemporary artist Tomás Saraceno.

Mirador torre Glòries is a project developed by Mediapro Exhibitions with the backing of Merlin Properties (the owner of the Torre Glòries) and it opened in May 2022.

12nd April 2024

“Ovejas eléctricas”, the new show about fiction series on La 2 presented by Berto Romero

A journey through fiction series plots created by José Antonio Pérez Ledo and produced by K 2000

“Ovejas eléctricas”, a show about fiction series plot lines created by José Antonio Pérez Ledo (“Órbita Laika”, “Su majestad”, “La firma de Dios”) and presented by Berto Romero (“Consultorio Berto”, “El otro lado”, “Nadie sabe nada”), is set to premiere on La 2 on TVE produced by RTVE in collaboration with K 2000 (THE MEDIAPRO STUDIO). Every Tuesday, at 11 in the evening, from April 9th, “Ovejas eléctricas” will take the viewers on a journey through the universal themes that have inspired authors across the history with 10 episodes devoted to the themes that have captivated us over the years: war, infidelity, childhood, robberies, make-believe places, crime, monsters, shipwrecks, dystopias and family.

This innovative format, will provide viewers with insight into the stories that enthral us in all of their formats: novels, essays, poems, theatre plays, comics, series scripts, film plots, popular fiction series, and video games. A fun and surprising show which sees Berto Romero presenting the program alongside a support team made up of linguistic experts, writers and journalists such as: Jorge Carrión, Marta Jiménez Serrano, Isabel Cadenas Cañón, Antonio Martínez Asensio and Isabel Vázquez.

12nd April 2024

Mediapro Brands and Mediapro Chile join forces for the ACHS advertising campaign, a Chile national football sponsor

The ACHS campaign as a sponsor of the Chilean national football team is looking for Chileans with the same name as the players in the men’s and women’s teams 

Mediapro Brands with the support of Mediapro Chile has designed an advertising campaign for ACHS a Chilean national team sponsor, more commonly known as La Roja, the same name as the workers’ national insurance fund with the same slogan used in previous campaigns “Cuidamos a Chile, cuidamos a La Roja”. The advertising campaign is based on the idea of finding members of the public who have the same names as the players in the men’s and women’s national teams helping to convey the message that ACHS is looking after all the Chileans with the same care as the best footballers in the country.

Mediapro Brands created the advert as the launch pad for campaign during the recent friendly matches that the Chilean men’s national team played in the last FIFA window before Easter against Albania and France. The ad outlined the promotion to find Chileans with the same name as any of the players from either the men’s or the women’s national teams.

The project is the first step in the activation of the ACHS sponsorship of La Roja, with the second phase scheduled for the Copa América, which is slated for June in the United States. The ad was produced for TV broadcast in a 30-second version, with adaptations for social media and other formats such as radio and UTV, during the friendly matches. 

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