GRUP MEDIAPRO and the Chinese Professional Football League have renewed their agreement for the international commercialization of audiovisual rights to the country’s leading football competitions for the 2026–2028 seasons. The group has been actively managing the international rights to Chinese football competitions since 2021.

Under the renewed partnership, both organizations will continue working together to expand the global reach of Chinese football, promoting both men’s and women’s competitions with strong growth and exposure expected in the coming years. The agreement includes the international rights sales for the Chinese Super League, Chinese Football League One, Chinese Football League Two, Chinese Youth Football League (Men’s U20), the Chinese Women’s Super League and Chinese Women’s League One.

GRUP MEDIAPRO brings extensive experience in the management and international commercialization of sports media rights. The group also oversees global media rights sales for LALIGA (excluding North America, MENA and India), the main Concacaf competitions through 2030, the South American qualifiers for the 2026 FIFA World Cup, as well as other international competitions including World Skate and the Euro Hockey League.

Víctor García-Morato, TV industry veteran with extensive experience in strategy and content, joins the group to lead GECA into its next chapter

GRUP MEDIAPRO, one of Europe's leading audiovisual companies, is strengthening its offering to brands and advertisers with the launch of a dedicated market research department. The new division will be headed by Kike Lozano, previously Managing Director of audiovisual consultancy GECA, and sits within the Brands&Xperiences area, led by David Xirau. Brands&Xperiences' mission is to develop distinctive, high-impact value propositions for brands and institutions, with creativity and excellence as the driving forces behind transformation.

The market research department will provide consultancy services to clients across all sectors, bringing together GECA, specialists in data and audience analysis for broadcasters, production companies and distributors, alongside social media management and OTT streaming platform services.

Kike Lozano is the founder and director of the Master's in Audiovisual Distribution and Business and the Master's in Big Data and AI for the Audiovisual Industry, both at ECAM, and coordinates the Audiovisual Rights module within the Sports Rights MBA at UAX. He was appointed Managing Director of GECA in 2018, having previously held senior roles at Trece, Paramount and laSexta.

To lead GECA's next phase, GRUP MEDIAPRO has appointed Víctor García-Morato, a seasoned television professional with a strong track record in strategy and content. García-Morato joins from production company Isla Audiovisual, where he served as Director of Strategy and Business. He was part of the founding team that launched laSexta and has held senior positions at FOX Networks Group, across both Portugal and Spain, and Disney+.

Brands&Xperiences continues to grow
The appointments of Lozano and García-Morato follow the recent arrivals of Javier Buendía as Commercial Director of Brands&Xperiences and Enric Hernández as Business Development Director.

The romantic comedy that won over Mexican audiences returns with a sequel after becoming the highest-grossing Mexican film of 2025. Director Noé Santillán-López returns to helm the new installment, which reunites the original cast under the title ‘Mesa de regalos 2. ¿Y el bebé para cuándo?’

Cassandra Sánchez-Navarro and José Eduardo Derbez reprise their roles as Antonia and Nicolás, newlyweds attempting to enjoy married life as expectations, social pressure, and an ever-growing wave of babies begin to surround them. The ensemble cast once again features Gustavo Egelhaaf, Verónica Bravo, Iran Castillo, Ariel López Padilla, Nicolasa Ortíz Monasterio and Daniel Tovar with Diana Bovio, Tato Alexander and Ana Layevska joining the franchise in this new chapter.

‘Mesa de regalos 2. ¿Y el bebé para cuándo?’ follows Antonia as she is presented with a once-in-a-lifetime professional opportunity, for which she appears to be lacking one tiny detail: being pregnant. Determined not to fall behind, she decides to fake a pregnancy, pulling Nicolás into a simulated version of parenthood that leads them into mounting commitments, escalating chaos, and the emotional complexities of would-be parents. The experience ultimately tests their relationship and forces them to reconsider what it truly means to take the next step.

Distributed by Buena Vista International, the sequel is a THE MEDIAPRO STUDIO, Pampa Films and Gloriamundi co-production, created by Juan Carlos Aparicio, Mateo Stivelberg and Daniela Richer, the film continues to explore, with humor and heart, the challenges and decisions Antonia and Nicolás face as they strive to nurture both their relationship and their ambitions.

The creative team includes cinematographer Daniel Anguiano and production designer Roberto Zamarripa. Producers are Javier Méndez and Catalina Porto for THE MEDIAPRO STUDIO; Cabe Bossi, Pol Bossi, Maxi Lasansky, and Silvina Chaine for Pampa Films; and Sandino Saravia, who oversees production services for Cimarrón, a company of THE MEDIAPRO STUDIO.

‘Mesa de regalos 2. ¿Y el bebé para cuándo?’ is slated for theatrical release in early 2027. The original ‘Mesa de regalos’ is currently available on Disney+.

‘Welcome to Lapland’ will be released in Spanish cinemas on April 1, distributed by A Contracorriente Films

‘Welcome to Lapland’, directed by David Serrano and produced by THE MEDIAPRO STUDIO, has been selected to compete in the Official Selection of the 29th Málaga Film Festival.

The film, set to open in Spanish cinemas on April 1 through A Contracorriente Films, will be presented at the festival on Monday, March 9, with the attendance of its lead cast of Natalia Verbeke, Julián López, Ángela Cervantes, and Vebjørn Enger, alongside director David Serrano. Producer Javier Méndez will also attend the screening.

THE MEDIAPRO STUDIO has additionally revealed the film’s official trailer and poster.
Based on the critically acclaimed stage play of the same title, successfully staged in Spain and internationally in countries including the United States, Croatia, Argentina, Uruguay, Cuba, Venezuela, and the Czech Republic, ‘Welcome to Lapland’, subverts the conventions of the traditional family comedy, offering an ironic and incisive look at the ethical and moral dilemmas of everyday life.

Featuring sharp dialogue and a keen perspective on family relationships, white lies, traditions, and social norms, ‘Welcome to Lapland’, uses humor as a vehicle for reflection. While centered on family dynamics, the film is aimed at adult audiences.

‘Welcome to Lapland’, is directed by David Serrano (‘I’m Going to Have a Good Time’, ‘Días de fútbol’, for which he received a Goya nomination for Best New Director, and screenwriter of ‘The Other Side of the Bed’, winner of the Golden Biznaga for Best Feature Film at the Málaga Film Festival in 2002). The screenplay, written by Cristina Clemente and Marc Angelet, is based on an original idea developed by both writers together with Jordi Casanovas.

Natalia Verbeke (‘The Other Side of the Bed’, ‘The Grönholm Method’), Julián López (‘Los destellos’, ‘Pain and Glory’), Ángela Cervantes (Goya Best Actress nominee this year for ‘La furia’), and Vebjørn Enger (‘En busca del palacio dorado’) lead the cast of this Christmas Eve-set story, which unfolds in the Finnish city of Rovaniemi—the capital of the Lapland region and widely associated as the home of Santa Claus.

Synopsis
A Spanish family travels to Lapland to spend Christmas with their northern relatives in an idyllic setting. When one of the younger cousins reveals the truth about Santa Claus, a cultural and personal clash erupts—proving that, at times, small lies can be essential to preserving both the holidays and family harmony.

‘Welcome to Lapland’, is produced with the participation of Movistar Plus+, RTVE, and 3Cat. International sales are handled by The Mediapro Studio Distribution.

​See trailer

GRUP MEDIAPRO, a leading force in the European audiovisual sector, has launched Brands&Xperiences, a new business area established to further strengthen the company’s commercial operations. This new division will focus on servicing advertisers and brands, encompassing offerings such as perimeter advertising, sponsorships, advertising, social media, market research, as well as bespoke services like events and experiential exhibition design.

Javier Buendía joins the group to lead the commercial strategy for Brands&Xperiences. A seasoned media executive with more than three decades of experience spanning television, radio, print, and digital platforms, Buendía principally held key positions at Atresmedia (Sales Team Director) and Grupo Godó (Head of Commercial for Godó Strategies). Prior to this new role, he most recently served as Sales Team Lead for the successful programmatic advertising firm Oniad.

This move underscores GRUP MEDIAPRO’s commitment to anticipating Entertainment and Media market trends and supporting clients worldwide with forward-thinking, high-impact solutions.

The Mediapro Studio US & Canada, Infinity Hill, and IP4 have joined forces to co-produce ‘La Caja Azul’ (The Blue Box), a new Spanish-language psychological thriller. The collaboration underscores the companies shared commitment to producing premium, culturally resonant content for Latin American and U.S. Hispanic audiences.

MoJo Global Arts and Sepia Films, Film Suez, Salta Violeta, Tronito, Life Is One and Habethy Films also serve as producing partners.

Set against the contemporary world of dating apps, ‘La Caja Azul’ (The Blue Box) is an intense, character-driven psychological thriller that has now unveiled its first-look image.

The edge-of-your-seat feature stars Argentine screen favorite Luisana Lopilato (The Marriage App) opposite International Emmy nominee Gustavo Bassani (Iosi, the Regretful Spy; No One Saw Us Leave) and is directed by acclaimed filmmaker Martín Hodara (Black Snow, Maledictions).

Bassani plays Pablo, a wealthy young recluse traumatized by a fatal car accident, who meets Lara (Lopilato) through a dating app centered on the exchange of a mysterious “blue box” gift. As their relationship deepens and Lara draws Pablo out of his self-imposed isolation, an anonymous warning casts doubt on her identity—and her true intentions. What begins as an intimate connection gradually escalates into a tense psychological game of cat and mouse, forcing Pablo to confront both his past and the true nature of the woman he is falling for.

Exploring themes of desire, control, memory, and familial trauma through a contemporary lens, ‘La Caja Azul’ (The Blue Box) is slated for release in 2026.

“‘La Caja Azul’ allowed us to engage with the conventions of the classic thriller,” said director Martín Hodara. “Using its narrative mechanisms, we were able to delve deeper into the psychology and inner tensions of the characters.”

“‘La Caja Azul’ is the type of bold, original filmmaking that highlights the complexities of our modern world through a conventional genre. We are thrilled to collaborate with our production partners to bring Martin’s uncompromising vision to audiences worldwide,” says JC Acosta, from THE MEDIAPRO STUDIO.

“We love this film not only for its relentless drive to keep audiences on the edge of their seats and constantly surprised,” adds Infinity Hill’s Axel Kuschevatzky, “but also because collaborating with such a remarkable team of actors, crew, and producers made the entire experience a dream come true.”

THE MEDIAPRO STUDIO, a company whose productions have received two Academy Awards, two Golden Globes, two Daytime Awards, and multiple Goya Awards; Infinity Hill, the company behind the Oscar and BAFTA-nominated, Golden Globle winning Argentina, 1985; MoJo Global Arts and Sepia Films (Murder in a Small Town); IP4;Film Suez; Salta Violeta; Tronito, Life Is One and Habethy Films.

Producers include Axel Kuschevatzky, Cindy Teperman, Delfina Montecchia, Pablo Iacoviello, Sharon Wins, Morris Ruskin, Helena Thom, Anthony Epp, Mariano Peluffo, Gonzalo Arias, and Mariano Suez. Executive producers are JC Acosta, Francesca Ricagni, Tina Pehme, Kim Roberts, Ari Tan, Joseph Mellicker, Phin Glynn, Luisana Lopilato, and Gustavo Bassani.