Press releases


26th February 2024

Prime Video releases trailer for season two of the acclaimed Colombian series “Primate”
Season two of “Primate” premieres exclusively on Prime Video in the U.S. and Latin American countries on March 13

The series once again stars Christian Tappan and will consist of eight twenty-five-minute episodes

The dramedy is produced by The Mediapro Studio Colombia with The Mediapro Studio Distribution managing the international sales rights

Prime Video has released the trailer for its hit series “Primate”, which once again stars Christian Tappan, and series creator, based on real life anecdotes and inspired by Tappen’s autobiography. Diego Cadavid, Juan Pablo Urrego, Natasha Klaus, Katherine Porto, Luciana Tappan, John Alex Toro, Roberto Cano complete the line-up of cast members for this second installment, consisting of eight episodes, which will premiere on March 13.

Produced by The Mediapro Studio Colombia, the fiction is written by Andrés Burgos ('News of a Kidnapping') and directed by Andrés Beltrán ('MalaYerba') who also executive produces the series along with Christian Tappan ('Griselda'), Laura Fernández Espeso ('Yosi, the Regretful Spy'), Catalina Porto ('Out Loud'), Javier Méndez ('Romancero'), Javier Pons ('The Boarding School: Las Cumbres') and Catalina Figueroa ('Primate S1').

William is a famous actor in the midst of a midlife crisis who embarks on a funny and touching quest to overcome the insecurities, fears, and challenges of modern life. Inspired by the life of renowned actor Christian Tappan, “Primate” humorously portrays the experiences of a man who never thought he would grow old in a world where the rules have changed.

Penniless, and with his whole life packed into boxes, his sole refuge being a sofa at his friends’ Andrés and Joao’s house, William is forced to face up to his new reality and seek out the emotional and economic stability he’ll need to contend with his children's adolescence, his ex-wife's personal journey and the distress of realizing his golden age may have passed, never to return.

The Mediapro Studio Distribution own the international sales rights to the series.

*This project has received approval to obtain the CINA incentive (Audiovisual Investment Certificate) granted by the Colombian government and administered by Proimágenes Colombia.

THE MEDIAPRO STUDIO responsible for implementing high quality projects worldwide, developed in association with renowned talent of national and international prestige, including Paolo Sorrentino, Woody Allen, Isabel Coixet, Ran Tellem, Oliver Stone, Daniel Burman, Fernando León de Aranoa, Iván Escobar, Javier Fesser, Patricio Guzmán, Borja Cobeaga, Diego San José, Marc Cistaré,  Manuel Huerga, Ernesto Daranas, Gastón Duprat, Mariano Cohn, Laura Belloso, Marc Vigil, Fernando González Molina, Berto Romero, Andreu Buenafuente, Clara Roquet and Coral Cruz, among others. Present in 24 of the group’s 52 offices, THE MEDIAPRO STUDIO produces drama series, films, entertainment programs, short-formats and documentaries of all genres. THE MEDIAPRO STUDIO’s partners include many of the industry’s key operators, such as HBO Max, Netflix, Amazon Prime Video, Disney+, Viacom and WarnerMedia, and its productions have garnered various international awards, including 2 Oscars, 2 Golden Globes, 2 Daytime Emmy Awards and multiple Goya awards.

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21st February 2024

Prime Video announces upcoming original series “Su Majestad” produced by 100 Balas (THE MEDIAPRO STUDIO) and Sayaka Producciones
The comedy series stars Anna Castillo and Ernesto Alterio

“Su Majestad” is written by Diego San José, José Antonio Pérez Ledo and Borja Cobeaga who is also in charge of the direction along with Ginesta Guindal

Prime Video today announced its upcoming original series "Su Majestad", a comedy created by Borja Cobeaga ("SuperLópez," "Spanish Affair", "Friend Zone") and Diego San José ("Vota Juan," "Spanish Affair") and produced by 100 Balas (THE MEDIAPRO STUDIO) and Sayaka Producciones. The series will premiere on Prime Video in more than 240 countries and territories around the world as part of the Prime subscription.

"Su Majestad” stars Anna Castillo ("Nowhere," "Holy Camp", "The Olive Tree") as Princess Pilar and Ernesto Alterio ("Perfect Strangers," "A Normal World", "Narcos: Mexico") as the Royal Secretary.

After writing a successful string of films together including "Spanish Affair", "Bomb Scared" and "SuperLopez", and having worked separately to create the series "Vota Juan" and "I Don't Like Driving", this is the first time Borja Cobeaga and Diego San José join forces to create a project for television.

Spain, 2024. Pilar is a young Princess and future Queen of Spain who, suddenly and precipitously, is forced to take the helm of the institution after a scandal involving her father, King Alfonso XIV, and which requires him to stay away from the front line of public life for several months. Pilar must prove to the country that she is not as irresponsible, insolent, lazy and useless as everyone would believe. The only thing is, everyone might be right.

"Thanks to Prime Video, Diego and I are able to undertake our most ambitious project with Su Majestad," said Borja Cobeaga "Up until now we’ve made films or series that screened in bars and at home in your flats. On this occasion, in terms of subject matter and size, we’re taking a giant step towards a comedy that takes place in a palace. The protagonist could be a normal girl, but you can't be normal if you're heir to the throne.

The writers room, together with Diego San José and Borja Cobeaga, also includes author and screenwriter José Antonio Pérez Ledo ("Orbita Laika", "Estación Apolo", "Caminantes"). The film is directed by filmmaker Ginesta Guindal ("Elite", "Perfect Life," "The Neighbor") together with Cobeaga.

The series consists of 7, 30-minute episodes is currently filming in Madrid at a series of well-known locations in the capital. Executive producers for THE MEDIAPRO STUDIO are Laura Fernandez Espeso, Alejandro Florez, Javier Méndez and Diego San José and Nahikari Ipiña and Borja Cobeaga for Sayaka Producciones.

"Su Majestad" will join the thousands of series and movies available from Prime Video's catalog, including successful and original Spanish films such as "Awareness," "My Fault" and "Tomorrow is Today", series and programs including "Los Farad", "Romancero," "No Traces", "A Private Affair", "Operación Triunfo", "True Story España," "LOL - Last One Laughing Spain", "G.E.O. Beyond the Limit," "El desafio: 11M" and the upcoming releases "Red Queen" and "Un hipster en la España vacía" as well as award winning and internationally critically acclaimed original series such as "The Lord of the Rings: The Rings of Power", "The Peripheral", "The Terminal List", "Tom Clancy's Jack Ryan", "The Wheel of Time", "The Boys", "Homecoming", "Good Omens” and “Reacher” as well as thousands of hours of licensed content.

20th February 2024

“Witness 36” the latest series from THE MEDIAPRO STUDIO wins Series Mania prize at Berlinale Series Market
Directed by Daniel Burman, the spy-thriller has been selected to participate in the Co-Pro Series section

The series was written by Natacha Caravia, Juan Matías Carballo and Daniel Burman with special collaboration from American producer Michael Nozik

The Mediapro Studio Distribution will distribute the series worldwide

“Witness 36”, THE MEDIAPRO STUDIO's latest series, has won the coveted Series Mania award after its presentation today at the Co-Pro Series at the Berlinale Series Market.

The production, a spy-thriller in the development phase produced by Oficina Burman (THE MEDIAPRO STUDIO) and directed by Daniel Burman, which will be distributed worldwide by The Mediapro Studio Distribution, thus ensures its presence at the festival’s Co-Pro Pitch to be held this coming March in Lille.

"Witness 36" was written by Natacha Caravia ("Yosi, the Regretful Spy"), Juan Matías Carballo ("Love After Music", "The Roar of the Butterflies"), also Head of Content at Oficina Burman, and Daniel Burman himself ("Lost Embrace", "Yosi, the Regretful Spy"). The series also features the participation of American producer Michael Nozik, who joined the team of Oficina Burman (THE MEDIAPRO STUDIO) on this project. Nominated for an Oscar for "Quiz Show" and winner of a British Academy Award (Bafta) for Best Foreign Language Film for "The Motorcycle Diaries," Nozik also produced films including "Syriana," "The Legend of Bagger Vance" and "Love in the Time of Cholera," among many others.

In the words of the series creators, "Witness 36" is "a reflection on the place of truth in the digital age through the exploration of identity, justice and second chances. Set in the world of espionage, it's a story that transcends its genre. A story about forbidden love, betrayal, and the difficulty of starting over."

The leading character in "Witness 36" is English writer Laura MacGill. A coalition of the world’s major international intelligence agencies has decided to create an extraterritorial witness protection program to safeguard individuals whose revelations could put global stability at risk, code named the Tzaddik program. Given its geopolitical isolation and historical neutrality, Argentina is the country chosen to implement the program in its pilot phase and this is where Laura comes in. While ensuring she refrains from maintaining any personal contact with the witnesses, MacGill is charged with designing new identities to be assumed by those witnesses in the program. Her life comes apart at the seams when she meets a man whose profile turns out to be an accurate reflection of one of the false identities she herself created.

20th February 2024

Mediapro Exhibitions creates City Challenge, an innovative experience themed around Manchester City in Abu Dhabi
The 1,150-square-metre space allows fans of all ages to put their footballing skills and connect with the English club

Mediapro Exhibitions has designed and produced City Challenge, a unique venue of interactive challenges. 1,150 square meters of experience, which allows fans of all ages to become a Manchester City legend by testing their skills in an engaging and competitive way, while discovering the history and values of the club. The experience has also benefited from the audiovisual design of Mediapro Motion and Unitecnic’s multimedia Engineering skills.

City Challenge is located in Yas Mall in Abu Dhabi, United Arab Emirates. Visitors begin this gamified, high-tech experience by receiving an RFID wristband and creating a user profile with their own avatar. Afterwards, they access a replica of the Manchester City dressing room, where they will see their virtual shirt ready to compete and watch an audiovisual that reviews the English club’s history.

After passing through the players tunnel, they arrive at the Game Area. There, they will compete in eight games designed to test their football skills and knowledge about the English club; Speed, Agility, Reflexes, Shooting, Jump, Quiz, Accuracy and the interactive audiovisual Fan Soul, an immersive space where visitors will be made to feel like one of the fans at the Etihad Stadium. Visitors can earn points playing these games and see their scores reflected in the competition rankings. Before leaving, an infinity-screen video wall shows visitors their results on a digital player card, which will also be sent to their email address.

City Challenge also features a number of interactive mini-games for visitors to complete to capture City legends, as well as an exhibition of historic kit and the latest trophies won by the Club and two WAX figures of captains Kevin de Bruyne and Steph Houghton. Mediapro Exhibitions was also responsible for the design and production of the City Store, operated by PUMA located on the ground floor.

City Challenge is the latest activation as part of the strategic partnership between Aldar Investments Properties LLC, the UAE's leading real estate developer and manager, and Manchester City.

30th January 2024

GRUP MEDIAPRO, in collaboration with Microsoft, launches its Artificial Intelligence and Synthetic Media Laboratory
Both companies will share technological and business expertise for the development of key solutions for the Media industry

GRUP MEDIAPRO, a benchmark in the global audiovisual sector for its investment in innovation, has announced today, within the framework of the ISE show, the launch of an Artificial Intelligence and Synthetic Media Laboratory. It takes this step in collaboration with Microsoft, a world leader in AI. Both companies will share their technological and business knowhow in order to develop vital solutions for the audiovisual industry. This collaboration will allow us to respond to market opportunities and needs with technological innovation and in-depth knowledge of the business. The emergence of AI is provoking profound transformation in the media industry that will soon result in a paradigm shift.

GRUP MEDIAPRO and Microsoft are basing their collaboration on a human-centered approach, furthermore, undertaking to adhere to all legal commitments and ethical principles in the conceptualization, development, deployment and use of AI solutions, which is the purpose of the Laboratory. This reflects our profound commitment to respecting human dignity, the autonomy and self-determination of the person, the prevention of harm, the promotion of equity, inclusion and transparency, and the elimination of bias and of any type of algorithmic discrimination.

The Artificial Intelligence and Synthetic Media Laboratory, the first of its kind in Europe, will see the involvement of about a hundred people from both companies, depending on the projects. The initiative has been driven by GRUP MEDIAPRO's Artificial Intelligence Center, created in 2022, with the aim of leveraging the latest advances in AI in order to create new business models, products and services, as well as to provide audiovisual professionals with tools that facilitate the carrying out of processes related to creation, production and management.

The AI Center will coordinate with the group's business units to provide experience and knowledge in the audiovisual, entertainment and sports sectors, as well as with teams from Microsoft Spain and, at a global level, and depending on each project, with specific teams from the Product and Innovation areas of Microsoft Corporation.

The Artificial Intelligence and Synthetic Media Laboratory encompasses various fields of research, such as market and audience analysis, ad monitoring in broadcasting, the accessibility and personalization of audiovisual and digital content, voice cloning, and improvements in video processing. The potential for Generative AI to create value in the sector is a priority area of focus for the team. The first proofs of concept relating to these areas and developed within the framework of this agreement will be displayed at the GRUP MEDIAPRO stand at the ISE 2024 show, which takes place from January 30th to February 2nd in Barcelona.

“Our continual embrace of innovation is something that has defined us as a company for 30 years and is something we always undertake in hand with the top technological partners. AI is going to revolutionize the sector and we must be prepared by creating our own solutions and applications and determining the role AI will take in the audiovisual industry,” said Tatxo Benet, managing partner of GRUP MEDIAPRO.

“We are excited about this collaboration, which we hope will mark a before and after in the use of AI in a sector as important as media,” said Alberto Granados, president of Microsoft Spain. “There are many use scenarios in which tasks will be made easier for industry members so they can spend more time being creative.”

29th January 2024

GRUP MEDIAPRO reorganizing business structure, creating two new business units and promoting internal talent with long records with the group
Laura Fernández Espeso set to replace Juan Ruiz de Gauna as General Manager and Alberto Vía will replace José Luis Rubio as head of Broadcast and Media Services as of January 1st, 2025

Channels and platforms, being managed by Dani Margalef, and Mediapro Experiences, led by David Xirau, are the two new business units

Oliver Seibert will be the new head of the Sports Rights Agency

The new business unit managers, all with very successful track records at GRUP MEDIAPRO, will join the company's Management Committee

Coinciding with its 30th anniversary, GRUP MEDIAPRO has today announced changes to its internal structure designed to consolidate and reinforce its commitment to an agile, minimally centralized and very transversal and horizontal organization in which the various areas and divisions enjoy considerable autonomy and decision-making ability. The new structure also entails a generational change in the group's management.

GRUP MEDIAPRO now gains two additional business units with the creation of the Channels and Platforms unit, to be directed by Daniel Margalef, and the new Mediapro Experiences unit, directed by David Xirau.

Channels and Platforms will bring together all the group's activities related to the planning, production and distribution of all existing channels and platforms, including channels for new audiences and all advertising sales, as well as the expansion of the group in the sphere of new digital content.

In the case of Mediapro Experiences, this new unit will spearhead the group’s activity relating to experiential formats, such as brand activations, museums, exhibitions, and virtual and immersive events and experiences, bringing together all the talent and knowhow the group has acquired over the years in the design, production and execution of physical and digital experiences.

Accordingly, the group’s business units are now as follows: Broadcast Media Services, directed by José Luis Rubio; The Mediapro Studio, the responsibility of Laura Fernández Espeso; the Sports Rights Agency, led by Oliver Seibert; Channels and Platforms, with Dani Margalef in charge, Mediapro Experiences, directed by David Xirau, and Innovation, with Mari Carmen Fernández Tallón at the helm.

Management of the Sports Rights Agency will pass to Oliver Seibert, thus both he, Dani Margalef and David Xirau, all with long careers within the group, will sit on the management committee upon assuming their new roles.

The management of Innovation will be strengthened thanks to a multidisciplinary team tasked with promoting innovation across all business units with a view to ensuring the group remains the industry’s frontrunner when it comes to new technology.

Tatxo Benet, president and CEO of GRUP MEDIAPRO, announced the new structure today, under which Juan Ruiz de Gauna will continue as General Manager of GRUP MEDIAPRO until January 1, 2025, at which time Laura Fernández Espeso, currently CEO of The Mediapro Studio, will step into the role. Also next January, José Luis Rubio, will hand over the baton as Director of Broadcast Media Services to Alberto Vía, currently CEO of Overon. Juan Ruiz de Gauna and José Luis Rubio will maintain their links with the company.

Tatxo Benet: “This restructuring will reinforce and refresh the group's leadership in the audiovisual industry, integrating the entire value chain and guaranteeing the continuity and future of the company with five professionals who have been with GRUP MEDIAPRO for over 15 years and who are fully dedicated to the purpose, mission and values of the group. The people taking on the new roles not only represent a generational change, but are evidence of GRUP MEDIAPRO's commitment to its inhouse talent."

Laura Fernández Espeso, began her career in the independent film industry over 20 years ago, working with directors such as Francis Ford Coppola, Danis Tanovic, Ken Loach and Juan José Campanella. In 2009, she joined Globomedia as Director of its Film area and in 2012 she also took on the leadership of International TV Development. In 2015, she was appointed Head of International Content at GRUP MEDIAPRO, promoting its strategy of international productions and co-productions around the world, as well as the development of international branches and the global distribution area. In 2019 she took on management of TV and Corporate management of The Mediapro Studio. She has been CEO of The Mediapro Studio since 2020, where she leads the creation, production and distribution strategy for the more than 100 fiction (TV and film) and non-fiction titles that the Studio produces annually worldwide.

Alberto Vía, currently CEO of Overon, began his career at Grup Mediapro in 1999 at the helm of Globecast España, a company owned by France Telecom and Mediapro. Earlier, he honed his professional skills at Retevision (currently Celnex). In 2002 he joined the French delegation of Globecast as EMEA Vice President of Sales and Marketing, returning to Spain in 2006 to head the newly created Overon, a broadcast services company that is part of GRUP MEDIAPRO.

Oliver Seibert joined the Mediapro rights division in 2007 from Infront Sports & Media. He has participated in the negotiation and commercial exploitation of rights contracts (LaLiga, FIFA, UEFA, CONCACAF, CONMEBOL, French league, Belgian league), including the international marketing of the Spanish soccer league, playing a decisive role in the boost to its market value. In fact, La Liga has gone from earning under €100M in 2007 to over €700M today.

Dani Margalef kicked off his career in 1985 in TV3’s Sports Department, where he was head of sports production from 1997 to 2004 and head of Sports Rights Management from 2004-13. In 2004 he was appointed General Director of Audiovisual Sport, a position he held until 2007, combining it with his responsibilities at TV3. In 2013 he joined GRUP MEDIAPRO as coordinator of the sports rights department and relations with La Liga.

David Xirau started out in the field of strategic consulting at Andersen Consulting and Europraxis. After his time at Barcelona’s Universal Forum of Cultures (2004), he came on deck at Mediapro (2005) as head of special projects, fostering R&D and carrying out exhibition projects such as the Spanish pavilion at Expo Zaragoza and the FCB museum. In 2013, Mediapro Exhibitions was created under his direction, the museography and exhibitions unit of the group that has designed and produced projects such as Cosmocaixa’s Sala Univers in Barcelona, the Barça Immersive Tour, and recently the Mirador torre Glòries, also in Barcelona.

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