GOL becomes GOL PLAY


 

The channel is widening its programming schedule to include fiction and entertainment content to increase its scope
19th August 2022

GOL is now GOL PLAY. The number-one free-to-air sports channel in Spain is strengthening its programming schedule by adding new fiction and entertainment content such as series, films and factuals.

GOL PLAY is keeping what has made it so successful, live free-to-air sports coverage, as well as its emblematic programs but is now complementing it with new content to be able to attract a wider range of viewers. The new content will be aired in the slots where there is no live content. GOL PLAY will continue to offer the very best free-to-air sports coverage including LaLiga Santander and highlights shows with all the day’s action, UEFA Europa League, UFC, boxing and the channel’s flagship shows with all the latest sports news, “El Golazo de GOL” and “Directo GOL”.

The channel’s good viewing numbers, which saw them close out last season with an impressive 1.3% share, have kept them at the top of the sports channel rankings over the last six seasons and confirm that sport and live sports content continue to be a winning formula among viewers. In line with the objective to increase interest and its scope among new target audiences, new content was added from August 12th. GOL, is, in addition, the themed channel with most followers across social media (2.5 million followers).

Coinciding with the start of LaLiga, the change to GOL PLAY and the new programming kicked off last Friday in a “Directo Gol” special presented by Felipe del Campo. The new schedule includes some of the best archive series such as “Knightrider”, “The A-team”, “Miami Vice” and “Alarm for Cobra 11”, the best action movies with films such as “Jaguar”, “God Bless America” and “The Good Thief” and entertainment programs such as factuals, reality shows and quiz-shows.