Espai Imagina, a new immersive cultural venue in Barcelona developed by GRUP MEDIAPRO, debuts with a proposal offers visitors the chance to step inside some of the architect's most enigmatic, unrealized creations
Barcelona welcomes a new cultural and entertainment venue with the opening of Espai Imagina, driven by Mediapro Xperiences, which opens its doors with its first major production: ‘Codi Gaudí. L’experiència inèdita’. The proposal invites the public to discover Antoni Gaudí's creative system and, for the first time, to step inside some of the buildings that the architect imagined, but that were never actually built. Far from proposing a new biographical exhibition about the architect, ‘Codi Gaudí’ aims to understand the "code" that connects all of his work: the geometry, functionality, symbolism, and processes that turned Gaudí into one of the most innovative creators in the history of architecture.
Developed under the scientific direction of Galdric Santana, director of the Gaudí Chair at the Universitat Politècnica de Catalunya - BarcelonaTech (UPC) and professor at the Barcelona School of Architecture (ETSAB), the experience features the collaboration of the leading institutions responsible for preserving Gaudí's legacy. The proposal combines academic rigor with virtual reality, augmented reality, mixed reality, and large-scale immersive audiovisual installations, making knowledge that was previously reserved mainly for specialists accessible to the general public.
Step inside the works that Gaudí only imagined
One of the main attractions of the experience is the possibility of virtually visiting some of the projects that Antoni Gaudí designed, but that were never built.
Thanks to years of research on original plans and historical documentation developed by the UPC Gaudí Chair, visitors will be able to digitally access spaces such as the Hotel Attraction in New York, the Monumental Fountain in Plaça Catalunya, the Franciscan Missions in Tangier, or the Auditorium (Paranimf) of the University of Barcelona, reconstructed using scientific criteria based on preserved documentation.
Rediscover Gaudí through science, technology, and innovation
The experience focuses on Gaudí's role as a researcher, inventor, and innovator.
The tour shows how the architect used light to study the behavior of sound, built scale models to understand impossible structures, or developed his own tools to solve architectural problems decades before the arrival of computers or computer-aided design software.
Through immersive technologies, visitors can manipulate geometric shapes, understand engineering concepts, and discover how Gaudí transformed complex ideas into buildings capable of integrating nature, functionality, and beauty.
The experience is part of the official program of the Gaudí Year and has been declared an Event of Exceptional Public Interest by the Ministry of Culture and Finance, a recognition that endorses its scientific rigor and cultural relevance. The project also stands out for the exceptional milestone of having brought together the participation of the main institutions linked to Gaudí's heritage: the Construction Board of the Expiatory Temple of the Sagrada Família, Casa Batlló, Casa Vicens, La Pedrera, El Capricho, Teresian College, Torre Bellesguard, Casa Botines, Episcopal Palace of Astorga, Cathedral of Mallorca, Palau Güell, Güell Pavilions, Crypt of the Colònia Güell, Park Güell, and Nau Gaudí.
Following its premiere in Barcelona and due to strong international interest, the exhibition is scheduled to begin a tour of other cities during 2027, including Madrid, Hong Kong, Montreal, and Shanghai.
Technology at the service of outreach ‘Codi Gaudí. L’experiència inèdita’ combines exhibition spaces, immersive audiovisual installations, virtual reality, augmented reality, and mixed reality to facilitate the understanding of architectural and scientific concepts.
Among its main attractions is a large panoramic audiovisual dedicated to Gaudí's entire body of work, as well as several interactive spaces where visitors can experiment with the geometric principles that revolutionized modern architecture.
More information and tickets: https://espai-imagina.com/en/
Visitors praised the high quality of ‘Codi Gaudí. L’experiència inèdita’, which is expected to draw large crowds
Espai Imagina, GRUP MEDIAPRO's new immersive exhibition center in Barcelona, is now open. Sergio Oslé, the group's Executive Chairman, and Carlos Núñez, CEO, welcomed nearly 200 guests to the opening, including representatives from the audiovisual, cultural and political worlds.
The event, held on September 21 and organized by Mediapro Events, drew notable attendees including Albert Dalmau, Minister of the Presidency of the Government of Catalonia; Jordi Martí, Secretary of State for Culture; and Xavier Marcé, Councilor for Culture and Creative Industries at Barcelona City Council.
Guests toured Espai Imagina and ‘Codi Gaudí. L’experiència inèdita’, a next-generation immersive exhibition developed by Mediapro Exhibitions that lets visitors step inside buildings Gaudí envisioned but never built. It's the first production at this 1,000+ square-meter venue, located on Avinguda Diagonal next to Plaça de les Glòries, which will host cultural and entertainment experiences throughout the year.
After the tour, visitors praised the exhibition's high quality and visual impact. Large crowds are expected to visit through January 31, when it will close its doors in Barcelona.
Driven by GRUP MEDIAPRO, Espai Imagina was created to bring together heritage, science, art and technology through an ongoing program that will include new in-house productions alongside international projects, establishing itself as a new meeting point between culture and innovation in Barcelona.
With this launch, GRUP MEDIAPRO doubles down on its commitment to creating and bringing standout experiences, both audiovisual and physical, to audiences everywhere, expanding its reach into new projects and markets.
An original production directed by journalist Mònica Terribas, continuing the project that began with ‘How I left the Opus Dei’, winner of the 2025 Ondas Award for Best Documentary
HBO Max premieres the three episodes of its new original documentary series 'The Good Spirit: Behind the Doors of the Opus Dei’ this Friday, September 25. The series is produced by THE MEDIAPRO STUDIO for HBO Max in Spain and created and directed by Mònica Terribas.
Following the media and social impact of the documentary series ‘How I left the Opus Dei’, winner of the 2025 Ondas Award, many men who had left Opus Dei also felt the need to explain the role they had played within the Work. The series had addressed the workplace, spiritual and psychological abuse that thirteen women say they endured within the institution.
According to their own accounts, they were recruited and destined from childhood to become numeraries or priests of Opus Dei. The series examines their descriptions of psychological control, recruitment practices and oppression, as well as their accounts of the alleged underlying dynamics of power, money, influence and control.
‘The Good Spirit: Behind the Doors of the Opus Dei’ features testimony from fourteen men of all ages, who recount their personal experiences within Opus Dei across eleven countries: Spain, Italy, France, Poland, Germany and England in Europe, and Mexico, Guatemala, El Salvador, the United States and Argentina across the Atlantic. Many of them held governing roles as directors, secretaries and members of the Local Councils within their centers, and served as officials on the Regional Commissions. Others were called on to support the institution from the height of their professional careers to help expand Opus Dei. Some, as numeraries, associates or priests, were sent abroad as teenagers to countries they never returned from.
Their overlapping experiences shed light on how the Work operates: its economic influence through the Regional Commissions, Local Councils, and educational, university and research centers, and its practices of spiritual direction and mentorship over adolescents and young university students.
To provide context for the protagonists' testimonies, the documentary features expert voices, including Santiago Bueno Salinas, professor of canon law, judicial vicar and president of the Barcelona Ecclesiastical Tribunal; María Esther Fernández Mostaza, sociology professor at the Autonomous University of Barcelona and author of the book 'Els fills de l'Opus'; Dr. Vega González, clinical psychologist and managing director of the Institute for Socioaddiction Care and Research (AIS), which specializes in psychological dependency on cults and coercive groups; Gareth Gore, investigative journalist and author of 'Opus'; and Rebecca Griffin, director of The Deep Dive Project.
The series includes dramatized reconstructions of the protagonists' accounts, performed by actors Joel Bosqued, Guillem Balart and Marc Baltà, and directed by Pere Sala.
‘The Good Spirit: Behind the Doors of the Opus Dei’ is an original documentary series from HBO Max in Spain, produced by THE MEDIAPRO STUDIO. Mònica Terribas, Bernat Elias and Amparo Castellano serve as executive producers for THE MEDIAPRO STUDIO. Bibiana González is Head of Non-Fiction Content at HBO Max. María Rubio and Zaida Serrano-Piedecasas serve as executive producers for Warner Bros. Discovery.
With support from several GRUP MEDIAPRO companies, Spain's leading fashion showcase delivered live streaming and satellite broadcasts with simultaneous production across six Madrid locations
IFEMA Madrid has once again entrusted Eumovil with audiovisual production for Mercedes-Benz Fashion Week Madrid (MBFWM), held this year from September 14 to 19. The Spring/Summer 2027 collections were presented against the backdrop of a new main venue, the Nebrija University Communication and Arts Campus, alongside an expanded presence across some of the city's most iconic spaces. Five additional venues joined the lineup: the Greenhouse at the Crystal Palace of Arganzuela, the Galería de Cristal at Madrid's City Hall, the Rose Garden at Parque del Oeste, the Hotel Palace, and the Royal Collections Gallery.
Live production ran across six consecutive days, requiring technical and operational teams to be coordinated across six different sites. As the edition's lead audiovisual producer, Eumovil coordinated the human and technical resources needed to shoot, transmit and deliver signals throughout fashion week, tailoring each setup to the specific demands of every venue and runway show.
Brands whose shows received coverage included Pedro del Hierro, Adolfo Domínguez, Hannibal Laguna, Agatha Ruiz de la Prada, Custo Barcelona, Isabel Sanchís, Lola Casademunt by Maite, Maison Mesa, Yolancris, Moisés Nieto and Ernesto Naranjo, alongside shows staged by Palomo, Calafat and Alvarno at various locations across the capital.
Juggling multiple venues at once called for intensive preproduction work in the weeks leading up to the event. Careful technical and operational planning made it possible to design custom setups for each location and coordinate the resources needed for a live shoot spanning six straight days. The equipment on hand included specialty cameras, Ronin stabilized rigs, cranes and drone operations, bringing fresh perspectives to the shows and enriching the coverage across radically different settings.
This setup guaranteed live broadcast of the entire event lineup on MBFWM's official website, with simultaneous satellite distribution. The team also produced custom feeds for individual designers, built for distribution through their own websites and social media channels.
This edition also cemented the cloud-based postproduction workflow successfully introduced at the previous MBFWM. The system once again proved its worth, speeding up content management and streamlining editing and delivery throughout the show.
With support from several GRUP MEDIAPRO companies
Overon handled streaming services and signal distribution; Telson produced behind-the-scenes content; and Adisar supplied lighting, sound and other technical resources used throughout the event's audiovisual setup. Together, the Eumovil, Overon, Telson and Adisar teams pulled off one of the most distinctive editions in recent years, marked by decentralized venues and shows staged in some of Madrid's most iconic spaces.
IFEMA Madrid's renewed trust underscores the value of tight coordination between specialized teams in delivering audiovisual coverage for an event that reaches audiences both nationally and internationally.
The honors recognize work by Brands&Xperiences for ING, Canal de Isabel II, Cupra, the Spanish Air and Space Force and the Spanish Academy of Performing Arts
GRUP MEDIAPRO took home six Eventoplus Awards, the top honors in Spain and Portugal's events and experiences industry, at a ceremony held September 17 at the Madrid Arena in front of more than 1,000 attendees. Thanks to the work of Mediapro Events and Mediapro Brands within Brands&Xperiences, the group was the event's second-biggest winner, collecting six trophies spanning five different clients.
Brands&Xperiences earned Silver in the Best Celebration Event category for its work on ING's Annual Anniversary Party, 'Fiesta de mayo' 2026. The 'Canal de la Navidad' project it produced for Canal de Isabel II won Bronze for Best Socially Responsible Event, and the same project also picked up Bronze for Best Decoration or Set Design.
The Best Gala or Recognition Event category saw a double win: work on the 2026 Talía Awards for the Spanish Academy of Performing Arts claimed Silver, while 'Aire 25', Europe's biggest air show in 2025, organized for the Spanish Air and Space Force, took Bronze.
Finally, the 'Electric Music Laps' event for Cupra rounded out the haul with Bronze for Best Technical Setup.
Editions are already underway in Madrid and Barcelona, with instructors including Diego San José, Clara Roquet, Daniela Fejerman and Sergi Belbel
A new course of THE MEDIAPRO STUDIO Masters in Screenwriting is now underway. The eighth edition began at Universidad Complutense de Madrid on September 21, while the fourth edition at ESCAC (Escuela Superior de Cine y Audiovisuales de Catalunya) in Barcelona started on September 15.
It's the only master's program that trains screenwriters from the ground up, covering feature films, series and non-fiction formats, all the way through to selling a project. More than 250 students have passed through since the program launched in 2019, many going on to join THE MEDIAPRO STUDIO's writing teams or strike out on their own.
Every tutor and instructor is a working screenwriter, and students train and complete their practicum alongside the creators of 'Celeste', 'Su Majestad', 'The 47', 'Express', 'The Head', 'Vota Juan', 'Locked Up', 'La Revuelta', 'Zapeando' and 'El Intermedio', among others.
This year's faculty includes names such as Diego San José, Clara Roquet, Iván Escobar, Daniela Fejerman, Dani Monedero, Joan Grau, Carmen Aguilera, Mireia Vidal, Zebina Guerra, Sergi Belbel, Israel del Santo, David Martos, Rubén Ontiveros, Nacho Cabana, Pepa Álvaro and Elena Neira.
More information: www.themediaprostudio.com/master-de-guion/
