The debut feature by María Martínez Bayona, starring Rebecca Hall, Gael García Bernal, Noomi Rapace & Beanie Feldstein, will be presented in the section Cannes Premiere
‘The End of It’, the debut feature by Spanish filmmaker Maria Martínez Bayona, co-produced by THE MEDIAPRO STUDIO with the participation of BBC FILMS, will be presented at the upcoming Cannes Film Festival, taking place from May 12 to 23. The film will be screened as a Cannes Premiere Official Selection.
‘The End of It’, features a stellar cast including BAFTA and Golden Globe–nominated Rebecca Hall (Peter Hujar’s Day, Resurrection, Christine), Golden Globe winner Gael García Bernal (Mozart in the Jungle, Coco, Y Tu Mamá También), BAFTA-nominated Noomi Rapace (Lamb, Prometheus, The Girl With the Dragon Tattoo), and Golden Globe–nominated Beanie Feldstein (Booksmart, Lady Bird, How to Build a Girl). The supporting cast also features the Spanish actor David Verdaguer, a two-time Goya Award winner for Verano 1993 and Saben Aquell.
Maria Martínez Bayona directs and writes this futuristic story, set in a near tomorrow, offering a premise as original as it is unsettling. Filmed last year across various locations in the Canary Islands, the film presents a deep human look at the future.
In a near-future world where ageing can be cured and death is now optional, Claire (Rebecca Hall) a former provocative artist approaching her 250th birthday, decides she’s had enough - she wants to die. Her decision stirs conflicts with her husband (Gael García Bernal), daughter (Noomi Rapace) and AI assistant (Beanie Feldstein), revealing the humorous complexity of their relationships. As Claire uses her impending death to reclaim her role as an artist, she is forced to face what it really means to die, to live, and the messy absurdity of it all.
‘The End of It’ is produced by Emilie Jouffroy and Kamilla Kristiane Hodøl for Elation Pictures (The Damned), Adrià Monés Murlans for Fasten Films (Inside the Yellow Cocoon Shell). Dyveke Bjørkly Graver and Andrea Berentsen Ottmar co-produce for Eye Eye Pictures (Sentimental Values). The film was developed with the support of BBC Film and iFeatures.
Executive producers include JC Acosta and Erika Kennair for THE MEDIAPRO STUDIO, Claudia Yusef and Alice Ojha for BBC Film and Ford Corbet, Nathan Klingher and Apur Parikh for Barreling Wave Pictures.
Maria Martínez Bayona is repped by Sayle Screen, Rebecca Hall is repped by WME, Julian Belfrage Associates and attorney Gretchen Rush, Gael Garcia Bernal is repped by WME, Noomi Rapace is repped by Gersh and Luz Eterna, with Kurt Selling negotiating the deal, and Beanie Feldstein is repped by WME, Linden Entertainment and Ocean Avenue.
Bankside Films is handling international sales (excluding Latin America, which is managed directly by The Mediapro Studio Distribution, while WME Independent is representing North America).
The series’ cumulative audience, across all broadcasts to date and time-shifted viewing, has surged to 7 million viewers.
‘Barrio Esperanza’ has delivered the strongest debut for a weekly Spanish drama in the past four years, topping the ratings and establishing itself as a standout performer. Produced by Globomedia in association with RTVE, the series is now halfway through its run, posting robust results across both linear broadcast and catch-up viewing.
The show has reached more than 7 million unique viewers, 15.2% of the Spanish population, across all viewing windows (*), underlining strong audience appetite for the upbeat, school-set social comedy.
Across its first four episodes, the series has averaged 1.27 million viewers live, rising to 1.59 million including time-shifted viewing. It leads its slot with a 13.4% share, outperforming its nearest competitor by more than 2.7 points, and ranks as the top choice across all key demos aged 13–74.
The premiere of the series created by Iván Escobar and Antonio Sánchez Olivas on 19 April drew a 15.3% share and 1.6 million viewers, climbing to 2 million with catch-up.
Episode four, airing last Wednesday on La 1 after ‘La Revuelta’, posted an 11.2% share and 864,000 viewers, with total reach exceeding 2.1 million. The series also saw strong momentum among younger viewers, rising to an 11.3% share (+59.2%). The performance is in line with episode three, which also delivered an 11.2% share, more than 1 million viewers on average and a reach of 2.8 million.
The series performs best among upper and upper-middle socio-economic groups, with notable growth in the latter, where it accounts for 13.2% of viewing. It also over-indexes in towns and cities with populations between 10,000 and 500,000, with the latest episode showing particular strength in the 50,000–200,000 range (11.8% share).
‘Barrio Esperanza’ is executive produced by Iván Escobar, Antonio Sánchez Olivas, María José Rodríguez and Javier Méndez, and directed by Sandra Gallego and Iñaki Peñafiel. The writing team includes Raquel Haro, Abraham Sastre, Marta Sánchez, Javier Reguilón, Raúl Díaz and Aurora Parrilla.
Mariona Terés stars as Esperanza, alongside Alejo Sauras, Ana Jara, Mariano Peña, Guillermo Campra, Laura de la Uz, Ángel Héctor, Ruth Núñez and Juan Vinuesa.
(*) Source: GECA (Gabinete de Estudios de la Comunicación Audiovisual)
A 45-strong GRUP MEDIAPRO team supported operations at the international gathering
Overon was responsible for host broadcasting and content delivery across media outlets, social platforms, satellite and on-site screens. Its remit also included the design and installation of circular, curved and flexible display systems for the Global Progressive Mobilisation (GPM) summit, held on April 17–18 at Fira de Barcelona. The event brought together more than 3,000 attendees, including eight heads of state and government from the European Union, Latin America, Africa and the Caribbean.
The Overon team comprised 45 professionals, including three technical managers, two camera control (CCU) operators, three directors, three sound engineers, 17 camera operators, one rigger and one crane operator, seven technicians, one satellite operator, one drone operator, one observer, one producer, one coordinator and two MCR technicians.
Technical resources included two DSNG units; 10 studio cameras with a range of lenses; an 11-metre telescopic crane; one outdoor drone; three PTZ cameras with controller; five ENG cameras (two for studio coverage, one for the official dinner and two for panel sessions); two four-axis stabilized cameras (Ronin); three wireless links (two for the stabilized systems and one for the drone); two PTZ cameras providing beauty shots of the plenary; two independent production systems; more than 60 streaming encodes, including 12 for translation channels (across two days); more than 50 streams from bilateral rooms; distribution of the main feed to the press; six recorders / a simultaneous recording system with six inputs and two outputs; and MCR Madrid (one antenna and several streaming encoders). For satellite and social media transmission, 21 hours of satellite capacity were booked, with 12 discrete audio channels, 20 5G transmission backpacks and six SRT links.
The screens team comprised a technical director, five support technicians responsible for preparing live images and on-screen graphics for both the plenary hall and the Ágora space, and 35 rigging and dismantling crew. The deployment included a wide range of display types across multiple locations, as well as animated lecterns for speakers’ addresses, integrating text, images and graphic elements.
Produced in collaboration with Cimarrón, the new series from Daniel Burman stars Benjamín Vicuña, Rita Cortese, Violeta Urtizberea and Jorge Bolani
The eagerly-awaited eight-part comedy-drama ‘So Far So Good’, created by renowned Argentine filmmaker Daniel Burman premiered on the Flow platform. A Flow original co-produced with Cimarrón and Oficina Burman, stars Benjamín Vicuña (‘Locked Up’), Rita Cortese (‘Wild Tales’), Violeta Urtizberea (‘Envious’) and Jorge Bolani (‘Whisky’), the series was shot on location across Uruguay, Paraguay and Argentina. Post-production was handled by Colour Studio, part of GRUP MEDIAPRO.
‘So Far So Good’ offers a wry yet tender take on midlife crisis, specifically, the anxieties of turning 50. It follows Ariel (Vicuña), a successful comic-book writer weighed down by the life he has built: five demanding children, ageing parents and a social schedule that leaves little room to breathe. When a hernia forces him to stop lifting anything over three kilos, the restriction becomes the starting point for a comic, quietly revealing journey that asks what really weighs on him.
In the series, Ariel writes while Adrián (Daniel Hendler) draws. Together they create Cocho, a shape-shifting creature, part caterpillar, part butterfly, who is fated to live for just one day, and so lives each one as if it were his first and last.
The show runs to eight half-hour episodes, written by Daniel Burman with longtime collaborators including Ariel Gurevich (‘Transmitzvah’), Andrés Gelós (‘Maledictions’, ‘Yosi, the Regretful Spy’), Pablo Gelós (‘Maledictions’) and Eloy Burman. Burman co-directs with Hendler, whose previous work includes ‘A Loose End’, which premiered at the Venice Biennale, and ‘27 Nights’, the opening film at the latest San Sebastián International Film Festival.
Alongside Hendler (‘Community Squad’), the cast includes appearances by Andrea Frigerio (‘The Distinguished Citizen’), Alejandro Awada (‘Yosi, the Regretful Spy’) and Marina Bellati (‘Black Widows: Wh*res & Hustlers’). The series also draws on the stand-up circuit, with comedians such as Sebastián Wainraich, Ezequiel Campa, Agustina Aguilar and Mike Chouhy. Artwork for Cocho is by renowned cartoonist Ricardo Liniers Siri (Liniers).
The Mediapro Studio Distribution handles international sales.
South America’s top 16 players convene in São Paulo for EA SPORTS FC Pro showdown
Electronic Arts and CONMEBOL have again selected LVP to produce the CONMEBOL eLibertadores, the EA SPORTS FC Pro competition that brought together the 16 leading players from across South America in São Paulo this weekend.
LVP delivered a large-scale production, deploying more than 60 specialists alongside an extensive technical setup featuring over ten cameras. The tournament was broadcast across CONMEBOL and EA channels, among others, with live feeds produced on-site in both English and Portuguese. A Spanish-language co-stream was also hosted remotely from Argentina, broadening the event’s digital reach. Beyond the live broadcast, LVP produced a comprehensive slate of content for both transmission and social platforms, ensuring consistent storytelling across every touchpoint.
This year’s edition marks the CONMEBOL eLibertadores tournament’s debut at Gamescom LATAM, one of the largest gaming events in the region, underscoring the competition’s continued growth within the esports landscape.
Former Brazil international Zé Roberto presented the trophy to the new champion, Paulo Neto.
Actors Sílvia Abril and David Verdaguer host ceremony at Gran Teatre del Liceu
Damm celebrated its 150th anniversary on April 26 with a commemorative gala that was scripted, directed and produced by El Terrat, held at the Gran Teatre del Liceu (Barcelona=. More than 1,500 guests attended the event to mark this milestone to become a tribute to the company’s history since its founding in Barcelona in 1876, and to its long-standing connection with Mediterranean identity.
Hosted by Sílvia Abril and David Verdaguer, the gala was structured around the four pillars of Damm: product quality, industrial capacity, international presence and customers.
Music provided the backbone of the evening, under the direction of composer Lucas Vidal with the Original SoundTrack Orchestra (OSTO). The Liceu stage featured a medley of key tracks from the ‘Mediterráneamente’ campaigns, with one of the highlights being a performance by Rigoberta Bandini of “Barcelona i jo”.
The night unfolded as a constant dialogue between past, present and future. Presenter Marta Flich placed the spotlight on the group’s striking corporate transformation, while figures including Ferran Adrià, Martina Puigvert, Andrés Iniesta, Juan Antonio San Epifanio, Clara Segura and Luis Tosar embodied Damm’s commitment to gastronomy, sport and culture.
The final climax came with a live connection to Torre Glòries, which was filled with beer for the occasion in a city-wide toast with Barcelona. At that moment, Lars Lindquist burst onto the stage to revisit the chords of “Summercat”, the track that launched Estrella Damm’s ‘Mediterráneamente’ campaign series.
