GRUP MEDIAPRO launches a new immersive experiences hub in Barcelona
Barcelona will welcome a new destination for cultural experiences and entertainment on September 22 with the opening of Espai Imagina, a new venue developed by GRUP MEDIAPRO. Located at Avenida Diagonal 177, just a short distance from Plaça de les Glòries, the more than 1,000-square-metre space has been conceived to redefine how people engage with cultural content, combining contemporary storytelling with cutting-edge technology. The first exhibition to be presented at Espai Imagina will be ‘Gaudí Code: The Untold Experience’, a next-generation immersive exhibition for audiences of all ages that reveals the principles that enabled Gaudí to transform geometry, function and symbolism into architecture.
Developed by Mediapro Brands&Xperiences and curated by Dr Galdric Santana, Director of the Gaudí Chair at the Polytechnic University of Catalonia (UPC) and Commissioner of Gaudí Year 2026, the exhibition will be available in Catalan, Spanish and English.
Gaudí left behind much more than buildings: he left a system, a design language, a code. Through drawings, models, construction techniques and an extraordinarily precise and coherent way of thinking, he developed an approach that has enabled architects and scholars to continue interpreting and expanding upon his work. 'Gaudí Code: The Untold Experience' takes this idea as its starting point, inviting visitors on a sensory journey through the Catalan architect’s creative process. An underlying code can be traced throughout Gaudí's work like an encrypted language. Deciphering it is the key to understanding the richness of his creative world. Beyond the familiar public image emerges the scientist, the inventor and the visionary. Thanks to years of research into his original plans and designs, visitors will, for the first time, be able to step inside buildings that Gaudí conceived but that no one has ever had the opportunity to visit.
Through immersive technologies including virtual, augmented and mixed reality, together with large-format audiovisual and interactive installations, the exhibition makes both Gaudí’s built works and his unrealized projects accessible to the public. Many of these projects have never before been seen by a wider audience, including the monumental fountain planned for Plaça de Catalunya and New York’s Hotel Attraction, both digitally reconstructed from academic research conducted by the UPC’s Gaudí Chair.
“Gaudí was not only an architect, but a systems thinker whose work was always guided by an underlying internal logic. This exhibition invites visitors to decipher that logic through rigorous research, much of it never before made public”, said Galdric Santana, curator of the exhibition. Dr Galdric Santana is an architect, musician and instrument maker. He is Director of the UPC's Gaudí Chair and Commissioner of Gaudí Year 2026, as well as Associate Professor at the Barcelona School of Architecture (ETSAB–UPC), Professor at the Catalonia College of Music (ESMUC) and Conservation Architect of Antoni Gaudí's Torre Bellesguard.
The exhibition has been developed in collaboration with the leading institutions responsible for preserving Antoni Gaudí’s architectural heritage, including the Sagrada Família Foundation, Casa Batlló, Casa Vicens, La Pedrera, El Capricho, the Teresian College, Torre Bellesguard, Casa Botines, the Episcopal Palace of Astorga, Mallorca Cathedral, Palau Güell, the Crypt of Colònia Güell, Park Güell and the Nave Gaudí. The exhibition also forms part of the official programme of Gaudí Year 2026 and has been designated an Event of Special Public Interest by Spain’s Ministry of Culture. It has also been recognized as an official commemoration by the Government of Catalonia and is supported by Barcelona City Council.
Espai Imagina
Developed by Mediapro Brands&Xperiences, Espai Imagina is founded on the belief that some realities are best understood through direct experience. Espai Imagina is a new experiential venue in Barcelona where each project invites visitors into a different world, enabling them to experience what until now could only be imagined. The venue will host a minimum of two experiences each year, including both original productions and internationally touring projects, accompanied by a program of complementary activities spanning a wide range of creative disciplines.
“The launch of Espai Imagina and ‘Gaudí Code: The Untold Experience’ marks a significant step forward for GRUP MEDIAPRO as we expand into the consumer experiences market,” said David Xirau, Managing Director of Mediapro Brands&Xperiences. “We are convinced of the opportunities this industry offers and of our ability to create high-quality experiences that will establish a strong position in the market.”
Espai Imagina has been conceived as a living space where creativity, technology and entertainment converge to explore new ways of experiencing content. Its purpose is both to entertain, educate and inspire curiosity through experiences designed to spark curiosity, sustain attention and create meaningful connections with audiences.
Visitor Information
Espai Imagina opens to the public on September 22, 2026. Located at Avenida Diagonal 177 (GRUP MEDIAPRO Building) in Barcelona, the venue will offer content in Catalan, Spanish and English. Tickets for 'Gaudí Code: The Untold Experience' are now available with a 20% Early Bird discount.
About Mediapro Brands&Xperiences
Mediapro Brands&Xperiences is GRUP MEDIAPRO’s business unit dedicated to the creation, production and operation of experiential content, formats and destinations. The division brings together the group’s exhibition and museum project business, Mediapro Exhibitions; its creative events agency, Mediapro Events; and Mediapro Venues, the unit responsible for the development, operation and promotion of venues and visitor experiences. It also includes a market intelligence division and oversees the group’s commercial activity.
Mediapro Brands&Xperiences has delivered more than 45 exhibition projects worldwide, including Barça Immersive Tour, Mirador Torre Glòries, Libertad: The Freedom Tower Exhibition (USA) and the Olympiacos Museum (Greece). The division has also organized more than 300 events, including the 2023 Latin GRAMMY Awards, the opening ceremony of the 2025 Copa del Rey Final and Ithra Cultural Days.
Three awards and three special mentions recognize projects from across the group
TM Broadcast, one of the audiovisual industry's leading trade publications, presented the Best Virtual Production Stage award to GRUP MEDIAPRO's Virtual Production Stage in Barcelona's 22@ Innovation District. The Best Radio Project award went to Catalunya Ràdio's Studio 5, a multi-window production facility designed, integrated, and commissioned by Unitecnic. Unitecnic also received a special mention in the same category for the migration of Radio Euskadi to SMPTE ST 2110-30 Audio over IP. EITB's GUAU audio OTT platform, developed with support from Overon, also received a special mention in the OTT Project category.
AV Integración also recognized two GRUP MEDIAPRO projects. AutomaticTV received the Best Sports Venue Integration award for its automated audiovisual production system, installed across four Liga Nexus Energía ASOBAL arenas. Mediapro Exhibitions also received a special mention in the Best Museum Integration category for 'The Light of San Nicolás', the immersive experience created for Valencia's Church of San Nicolás and developed for Global Menta, with systems integration by Unitecnic.
An original production directed by journalist Mònica Terribas, continuing the documentary project launched with ‘El minuto heroico: Yo también dejé el Opus Dei’
HBO Max has announced the fall premiere of its new original documentary series 'El buen espíritu: detrás de la puerta del Opus Dei', produced by THE MEDIAPRO STUDIO for HBO Max in Spain, and created and directed by Mònica Terribas.
Following the media and public impact of ‘El minuto heroico: Yo también dejé el Opus Dei’ (‘How I Left the Opus Dei’), winner of the 2025 Ondas Award, which explored the work-related, spiritual and psychological abuse that, according to the testimonies of thirteen women, they were subjected to within the institution, many men who had also left Opus Dei felt the need to share the roles they had played within the organization. According to their accounts, they were recruited as children and raised with the expectation that they would become numeraries or priests within Opus Dei. The series examines their descriptions of psychological control, recruitment practices and oppression, as well as their accounts of the alleged underlying dynamics of power, money, influence and control.
‘El buen espíritu: detrás de la puerta del Opus Dei’ features the testimonies of 14 men of different ages from 11 countries, who recount their personal experiences within Opus Dei: Spain, Italy, France, Poland, Germany, England and, across the Atlantic, Mexico, Guatemala, El Salvador, the United States and Argentina. Many held positions of responsibility within the organization, serving as directors, secretaries, members of Local Councils and officials of the Regional Commissions. Others were called upon to support the institution from the highest levels of their professional careers as part of its expansion. Some, as numeraries, associates or priests, were sent abroad as teenagers to countries from which many never returned.
Their accounts shed light on the inner workings of Opus Dei, its financial dynamics and networks of influence through the Regional Commissions, Local Councils, educational institutions, universities and research centers, as well as its practices of spiritual direction and pastoral guidance involving teenagers and university students.
“Within Opus Dei, men lead, manage, administer, practice self-mortification, make sacrifices and, like the women, they also break. Listening to them is an act of good spirit on behalf of the many who still do not feel able to step in front of the camera, but whose testimonies have also formed part of the research behind this series,” said Mònica Terribas Sala, writer and director of ‘El buen espíritu: detrás de la puerta del Opus Dei’.
To provide context for the protagonists' testimonies, the documentary also features expert perspectives from Santiago Bueno Salinas, Professor of Canon Law, Judicial Vicar and President of the Ecclesiastical Tribunal of Barcelona; María Esther Fernández Mostaza, Associate Professor of Sociology at the Autonomous University of Barcelona and author of ‘Els fills de l'Opus’; Dr. Vega González, clinical psychologist and Managing Director of Atención e Investigación en Socioadicciones (AIS); investigative journalist and author of 'Opus', Gareth Gore; and Rebecca Griffin, Director of The Deep Dive Project.
The series also features dramatized reconstructions of the protagonists' accounts, directed by Pere Sala and starring Joel Bosqued and Guillem Balart.
‘El buen espíritu: detrás de la puerta del Opus Dei’ is an HBO Max Spain Original documentary series produced by THE MEDIAPRO STUDIO. Mònica Terribas, Bernat Elias and Amparo Castellano serve as executive producers for THE MEDIAPRO STUDIO. Bibiana González serves as HBO Max's Head of Non-Fiction Content. María Rubio and Zaida Serrano-Piedecasas serve as executive producers for Warner Bros. Discovery.
New collaboration to strengthen the digital presence of the world's largest humanitarian network
GRUP MEDIAPRO has partnered with the Spanish Red Cross to help advance its social media strategy. The group's Social Media division will support one of the world's leading humanitarian organizations by developing native digital content that strengthens its connection with online audiences and amplifies its impact at both local and global level.
Working alongside the Spanish Red Cross, GRUP MEDIAPRO will develop social media action plans while providing ongoing strategic consultancy on emerging trends, platform developments and digital best practices. The collaboration is designed to help the organization continue evolving its digital presence through relevant, engaging and effective communications across its social channels.
From live program production and studio storytelling to AR graphics, interactive touchscreens, signal management, channel operations, and on-air promo production
For the 2026 FIFA World Cup™, wTVision is strengthening broadcast operations across multiple countries, helping bring the intensity of the tournament to audiences following it every day. Across different countries, the company is supporting live programme production, virtual studio environments, augmented reality graphics, interactive analysis, channel operations, and technical infrastructure, helping broadcasters deliver more dynamic, informative, and engaging coverage.
Building a daily production environment for LiveModeTV
In Portugal, wTVision is working with LiveModeTV on a complete production workflow designed to support the pace of a tournament that rarely stops. The operation begins with the reception and management of multiple incoming feeds, including match feeds delivered via satellite and fiber, as well as contributions from mobile journalism (MoJo) kits and ENG sources.
These feeds are used to produce a daily World Cup programme featuring pre-match, match, and post-match segments. wTVision coordinates the ingest of selected feeds, oversees the network infrastructure supporting the production environment, provides PCR technical support, and uses Studio CG for video playout alongside integrated third-party systems tailored to the project's specific requirements.
Production takes place at wTVision's facilities, using different production environments adapted to each stage of the broadcast. The pre-match programme is produced in a chroma studio featuring a virtual set created specifically for the tournament, while match commentary takes place in an auditorium converted into a broadcast studio. Depending on the editorial requirements of the day, the post-match programme can be produced from either location, allowing the team to adapt the workflow to the pace of the tournament.
Operational since the start of the tournament, following a preparation phase that began in May, the project demonstrates wTVision's ability to deliver and operate complex live production workflows in which content, technology, and operational flexibility work together as an integrated whole.
Virtual studios and AR graphics for DAZN's World Cup coverage in Italy
wTVision is enhancing DAZN Italy's World Cup coverage through a combination of graphics workflows, augmented reality, and virtual studio environments designed to bring greater depth, context, and flexibility to live football storytelling.
wTVision's work with DAZN Italy builds on the virtual studio ecosystem developed at the NVP Innovation Hub. For the World Cup, the virtual studio environment has been expanded with two new virtual sets created specifically for the tournament: one for the OddsChecker program and another dedicated to World Cup coverage.
The World Cup set was designed as a 360-degree virtual environment, giving DAZN Italy greater flexibility across different programme formats. One section of the set is used for the morning programme, while three additional sections support the evening programme, allowing the same visual world to adapt to different editorial requirements throughout the day while maintaining continuity.
AR-powered insights for SPORT TV Portugal
In Portugal, wTVision is also enhancing SPORT TV's World Cup coverage with augmented reality graphics designed to bring match data and tactical analysis into the studio.
The solution is built on Studio CG, with AR graphics rendered in Unreal Engine and integrated with SportRadar as the data provider. This integration enables SPORT TV to access and present a wide range of tournament data live on air, including match results, upcoming fixtures, group standings, and top scorers.
The AR workflow also supports tactical analysis, allowing presenters to display team formations with all 11 players and explore how one team, or both teams in comparison, is positioned on the pitch. This provides a more visual and contextual way to explain tactical systems and team positioning to viewers.
By transforming live data and tactical insights into AR graphics for the studio, the solution gives SPORT TV a more immediate and engaging way to explain how the tournament is unfolding, from match results to team strategy.
From channel operations to on-air promotion for ZAP
In Angola, wTVision's work with ZAP and its ZSports channels is underpinned by a long-standing operational partnership that dates back to 2015. Since then, the company has supported the broadcaster with MCR services, channel operations, and post-production for its on-air promos.
For the World Cup, the operation includes the acquisition of satellite and IP feeds, ensuring access to live tournament coverage throughout the competition. From there, the channels are broadcast from wTVision's playout centre in Lisbon and operated by its team of MCR specialists. ZAP uses ChannelMaker as its playout automation software, supported by wTVision's broadcast infrastructure and software ecosystem, including MAM and MediaTools.
To complement the live broadcasts, wTVision also provides tailored commentary services, helping ZAP deliver a viewing experience tailored to its audience.
For studio programming, particularly match analysis and tournament updates, wTVision also provides its interactive touchscreen solution. Using an interactive touchscreen interface, presenters can access live match statistics, standings, and match details, making it easier to present data and analysis in a clear and engaging way.
The World Cup has also expanded the scope of the existing post-production workflow. Throughout the tournament, wTVision is producing more than 50 original on-air promos, with ZAP selecting the day's most relevant matches while wTVision develops the creative concept, writes the copy, and produces each promo from start to finish.
Transforming complex workflows into connected viewing experiences
Across these projects, wTVision is supporting broadcasters at different stages of the World Cup production chain, from live programme production and studio storytelling to AR graphics, interactive touchscreens, signal management, channel operations, and on-air promo production.
From studio to screen, the 2026 FIFA World Cup™ shows how wTVision's technology and teams help broadcasters deliver more engaging, connected coverage when the world is watching.
The 90-minute special forms part of La 2's Pride 2026 programming
‘Grandes Maricas y Bolleras de la Historia’ is an RTVE production created in collaboration with Globomedia as part of the broadcaster's special schedule celebrating Pride 2026.
Hosted by Asturian musician Rodrigo Cuevas, this 90-minute factual special invites viewers on a journey through an imaginary museum, unlocking, gallery by gallery, the chapters of history that remained hidden for centuries. Along the way, it reveals the intimate lives, desires and sacrifices of sixteen extraordinary historical figures whose stories have too often been left untold.
Kings and queens, artistic geniuses and cultural icons from different eras are stripped of their mythical status to emerge as complex individuals shaped by desire, fear, sacrifice and contradiction. From Leonardo da Vinci and Christina of Sweden to Frederick the Great of Prussia and Princess Isabella of Parma, as well as Jacinto Benavente, Hans Christian Andersen, Chavela Vargas, Miguel de Molina, Marlene Dietrich and Gloria Fuertes, the programme asks viewers to look beyond reputation and legacy. Its central question is not who these figures loved, but the price they paid for loving or for remaining silent within the very systems that celebrated them.
Throughout the programme, a diverse group of guests joins Rodrigo Cuevas in the museum, bringing fresh perspectives and historical context to the stories being told. Among them are singer-songwriter María Peláe, actor Luis Merlo, writer and broadcaster Bob Pop, journalist Valeria Vegas, comedian Laura del Val, philologist Ramón Martínez, and actor and musician Ángel Ruiz. Guiding viewers through the experience is Abril Zamora, whose narration serves as the museum's distinctive audio guide, alongside contributions from Javier Hoyos and Aitor Albizua.
‘Grandes Maricas y Bolleras de la Historia’ is inspired by the acclaimed podcast Grandes Maricas de la Historia, created by Otto Mas, the pen name of philologist and author Álvaro J. Sanjuán, who also adapted the format into a book. A leading voice on the subject, Otto Mas also appears in the programme as one of the museum's visitors.
