The agreement covers the international commercialization of audiovisual rights to China’s leading football competitions for the 2026, 2027 & 2028 seasons
GRUP MEDIAPRO and the Chinese Professional Football League have renewed their agreement for the international commercialization of audiovisual rights to the country’s leading football competitions for the 2026–2028 seasons. The group has been actively managing the international rights to Chinese football competitions since 2021.
Under the renewed partnership, both organizations will continue working together to expand the global reach of Chinese football, promoting both men’s and women’s competitions with strong growth and exposure expected in the coming years. The agreement includes the international rights sales for the Chinese Super League, Chinese Football League One, Chinese Football League Two, Chinese Youth Football League (Men’s U20), the Chinese Women’s Super League and Chinese Women’s League One.
GRUP MEDIAPRO brings extensive experience in the management and international commercialization of sports media rights. The group also oversees global media rights sales for LALIGA (excluding North America, MENA and India), the main Concacaf competitions through 2030, the South American qualifiers for the 2026 FIFA World Cup, as well as other international competitions including World Skate and the Euro Hockey League.
LVP leads production of the EA and LALIGA esports event, with support from Adisar, Rez and Eumovil
LVP (GRUP MEDIAPRO) led production of the LALIGA FC Pro Cup this past weekend, as the official esports tournament organized by LALIGA and Electronic Arts took over the Estadio Gran Canaria in Las Palmas. The event brought together the top 24 players from the LALIGA FC Pro regular season.
To deliver a broadcast on par with the scale of the event, LVP deployed a full technical setup, including around 20 cameras capturing the action for live coverage across Electronic Arts and LALIGA channels, international platforms and DAZN. With a €50,000 prize pool at stake, the event also featured appearances from DjMaRiiO, the leading Spanish-language creator for EA SPORTS FC 26, and Juan Carlos Valerón, a LALIGA legend and former Las Palmas player.
GRUP MEDIAPRO companies Adisar, Rez and Eumovil also played a key role in the production of the event, which was won by Real Sociedad and secured qualification for 16 teams to the Grand Final, set to take place on 11 April.
The comedy-drama is produced in coproduction with Cimarrón and Oficina Burman (THE MEDIAPRO STUDIO) and stars Benjamín Vicuña, Rita Cortese, Violeta Urtizberea and Jorge Bolani
Flow has released the first official teaser for ‘So Far So Good’, the highly anticipated new comedy-drama created by acclaimed Argentine filmmaker Daniel Burman, set to premiere on the platform this April.
A Flow Original series produced in coproduction with Cimarrón and Oficina Burman (both companies of THE MEDIAPRO STUDIO). Benjamín Vicuña (‘Locked Up’), Rita Cortese (‘Wild Tales’), Violeta Urtizberea (‘Envious’) and Jorge Bolani (‘Whisky’) round out the main cast of the series, which also features post-production work by Colour Studio, a GRUP MEDIAPRO company. The series was filmed across multiple locations in Uruguay, Paraguay and Argentina.
Blending humor with emotional insight, ‘So Far So Good’ offers an ironic and tender look at the midlife crisis. The story follows Ariel (Benjamín Vicuña), a successful comic-book artist trapped in the life he has built for himself, juggling the demands of his five children, the constant attention of his parents and a suffocating social calendar. When a doctor forbids him from lifting more than three kilos due to a hernia, the seemingly minor restriction becomes the starting point for a comic and revealing journey that raises a simple but unsettling question: what truly weighs us down in life?
The series comprises eight 30-minute episodes created and written by Daniel Burman together with a writing team that includes several of his long-time collaborators: Ariel Gurevich (Transmitzvah), Andrés Gelós (Maledictions, Yosi, the Regretful Spy), Pablo Gelós (Maledictions) and Eloy Burman. Direction is shared by Burman and Uruguayan actor and filmmaker Daniel Hendler, whose film A Loose End premiered at the Venice Biennale and whose feature ‘27 Nights’ opened the most recent edition of the San Sebastián International Film Festival.
The cast also includes Daniel Hendler (Community Squad) with special appearances by Andrea Frigerio (The Distinguished Citizen), Alejandro Awada (Yosi, the Regretful Spy) and Marina Bellati (Viudas Negras).
‘So Far So Good’ will premiere in April on Flow in Argentina, Uruguay and Paraguay. The Mediapro Studio Distribution handles international sales for the rest of the world.
The campaign rolls out across nine Latin American markets, tapping into the global momentum of the 2026 FIFA World Cup™ in the United States, Mexico and Canada
Holcim, the Swiss-based global leader in building materials with a strong footprint across Latin America, has partnered with Mediapro Brands to develop and produce a new campaign designed to drive sales while strengthening consumer engagement. At its heart is a standout incentive: the chance for customers to win a once-in-a-lifetime football experience in Mexico during the 2026 FIFA World Cup.
Built around the concept ‘United by a dream’, the campaign taps into football as a shared passion that transcends borders. The hero film brings together a series of stories in which everyday construction settings and materials become the backdrop for a common aspiration, showing that, despite different realities, people are united by the same dream: to experience football at its most intense.
The 360° campaign spans TV, point-of-sale materials, digital assets and a fully integrated online promotion. The main film was shot over two days in Guayaquil, Ecuador, with post-production handled in Spain, including localized versions and additional promotional content tailored for each market.
The project was delivered in close collaboration with Mediapro Brands Mexico’s commercial team, ensuring strong local relevance and maximizing the campaign’s business impact. The initiative further underscores Latin America’s strategic importance within GRUP MEDIAPRO’s international growth, reinforcing the region’s role as a key hub for global brand partnerships.
Watch the campaign: https://vimeo.com/mediaprobrands/holcimfutbol
The format, hosted by Elena Furiase, premiered on Telemadrid last November.
‘El Camping’, produced by Globomedia (THE MEDIAPRO STUDIO) for Telemadrid, has been awarded the Pello Sarasola Award for Best Regional Programme 2025. The prize, presented by the Spanish Federation Regional Public Broadcasters (FORTA, as per the Spanish acronym), recognizes the most outstanding content produced by Spain’s regional public broadcasters.
Hosted by Elena Furiase, ‘El Camping’ is a socially driven docu-reality series that brings intellectual and physical disabilities into the public conversation through a fresh, positive and prejudice-free lens. The show premiered last November on Madrid’s regional public broadcaster and stands out for its warm, human and deeply respectful approach.
The format is developed with the guidance of the Amás Escena initiative from the Fundación Amás, ensuring a rigorous and sensitive portrayal of social inclusion, while reinforcing the program’s educational and social value.
This recognition highlights the work of the entire team and reflects THE MEDIAPRO STUDIO’s ongoing commitment to content that goes beyond entertainment, projects that foster a more inclusive society by giving visibility to diverse realities with authenticity, care and respect.
A contemporary take on the journey that led Argentina to glory at the 1986 FIFA World Cup
Marking the 40th anniversary of the 1986 FIFA World Cup, FOX Sports, Mediapro Argentina’s sports network, has premiered Proyecto México 86, a new weekly special revisiting one of the most iconic moments in Argentine football history through a modern lens.
Hosted by journalists Alejandro Wall and Noelia Barral Grigera, and produced from GRUP MEDIAPRO’s streaming studio, the series explores the stories, controversies and defining moments that shaped Argentina’s path to World Cup victory.
Blending archive footage, first-hand accounts, in-depth analysis and audience interaction, ‘Proyecto México 86’ offers a fresh perspective on a historic tournament. Designed as a 360° multiplatform experience, the series brings together memory, debate and football culture to revisit and reframe one of the sport’s most celebrated chapters.
The 12-episode series airs every Wednesday at 11:30 pm in Argentina and is also available on the FOX Sports YouTube channel.
