Under the STUDIO’s global management, it will drive growth and coordinate all offices and production teams in the region
Cimarrón —one of the most prominent production companies in Latin America, integrated into THE MEDIAPRO STUDIO since 2023— is taking over leadership of the company’s operations in the region under the Studio’s global direction. Cimarrón will coordinate all offices and production teams across the continent to drive growth and strengthen the operational structure in Latin America.
The announcement coincides with the start of operations of Cimarrón (THE MEDIAPRO STUDIO) in Brazil, where the company will soon have its own office and team. The addition of this market, given the quality and scale of its audiovisual industry, reinforces the company’s presence throughout the region.
Marta Ezpeleta, CEO of THE MEDIAPRO STUDIO, said: “Cimarrón is one of our most strategic assets in Latin America. Its unique identity, top-tier relationships, and solid track record allow us to take a decisive step in our expansion across the region. With the experience of its team —led by Santiago López, Diego Robino, and Hernán Musaluppi— we are strengthening the structure needed to continue growing and to elevate the volume, excellence, and reach of our productions in a market where THE MEDIAPRO STUDIO already has a consolidated presence.”
This new stage also includes the addition of Andrés Gelós as creative producer for Latin America, complementing the portfolio of original projects. An Argentine producer, creator, screenwriter, and author, Andrés Gelós had already collaborated with Cimarrón and THE MEDIAPRO STUDIO as a writer on series created by Daniel Burman: Yosi, The Regretful Spy (Prime Video), Maledictions (Netflix), and So Far, So Good, soon to premiere on Flow. He is also the creator of titles such as Payback: una somos dos (Disney+ Latin America), Cumbia Ninja, and Kdabra (Fox).
In this new phase, Catalina Porto, director of THE MEDIAPRO STUDIO in Mexico and Colombia, will continue leading both markets as creative producer within Cimarrón’s structure.
The company will also boost the creation of non-fiction formats and content in Latin America, under the leadership of Amparo Castellano, global director of non-fiction at THE MEDIAPRO STUDIO. As part of this framework, Castellano will take on the supervision of this area within Cimarrón as part of her international responsibilities. One of the most recent projects in this field was the production of the TelevisaUnivisión adaptation of the survival reality show El Conquistador, a project that showcases the company’s ability to adapt successful international formats for Latin American audiences.
Cimarrón was founded in 2018 by producers Santiago López, Diego Robino, and Hernán Musaluppi, and quickly established itself as one of the most relevant production companies in Latin America, with internationally distributed films and series for platforms such as Prime Video, HBO Max, and Netflix. Since 2023, it has been part of THE MEDIAPRO STUDIO, a stage in which it has accelerated its growth and expanded its presence, adding a Colombia office to those in Argentina, Uruguay, and Mexico, and participating in numerous original and service productions for major studios.
PHOTO: Hernán Musaluppi, Santiago López and Diego Robino
Produced by 100 Balas (THE MEDIAPRO STUDIO) and Sayaka Producciones,
Filming has concluded on the second season of ‘Su Majestad’, the Prime Video Original series produced by 100 Balas (THE MEDIAPRO STUDIO) and Sayaka Producciones, after nine weeks of shooting across multiple locations in Madrid and surrounding areas. The new six-episode season will premiere exclusively on Prime Video in more than 240 countries and territories as part of the Prime subscription.
Anna Castillo (‘Escape’, ‘Wild Flowers’) and Ernesto Alterio (‘Un funeral de locos’, ‘Todos los lados de la cama’) return to lead the cast as Queen Pilar, newly crowned in this second season, and Guillermo, head of the Royal Household. The ensemble also expands to include Leonor Watling (‘Chinas’, ‘Salvador (Puig Antich)’) as Amanda Montesinos, an old friend of King Alfonso, and Ángela Cervantes (‘The Fury’, ‘El mal invisible’) as Valentina de Moreneses, the young queen’s extravagant, party-loving cousin.
New additions to the cast include Marcel Borràs as a young rising pro-independence politician; Claudia Roset as a military officer whom Pilar meets during her training; and Julián López as a Madrid high-society dealer. They join returning cast members Pablo Derqui, Ramón Barea, Joan Carreras and Pablo Vázquez, all of whom featured in the first season.
The series continues under the direction of Borja Cobeaga and Ginesta Guindal, who alternate directing duties across episodes. Executive production is led by Alejandro Flórez, Javier Méndez and Diego San José for THE MEDIAPRO STUDIO, alongside Nahikari Ipiña and Borja Cobeaga for Sayaka Producciones. Cobeaga also leads the writing team, joined by José Antonio Pérez Ledo, with new contributions this season from Víctor García León, Borja Glez. Santaolalla and Diana Rojo. Season two of ‘Su Majestad’ will be available exclusively on Prime Video as part of the Prime subscription.
Synopsis
Spain, 2026. Pilar has just been crowned queen and inherits not only the crown and carefully rehearsed greetings, but also a country where the monarchy faces widespread public discontent. Determined to become a “queen of the people”, she sets out to distance herself from the controversial legacy of her predecessor. But as she tries to reshape the institution, Pilar must navigate loyal allies such as Guillermo, uncover forbidden relationships, and find unexpected support in unlikely places, including Amanda, her father’s former lover. Between protocol and rebellion, she soon discovers that transforming the monarchy is far from simple, and that her own instincts may begin to resemble those of the very figure she vowed not to follow.
The sponsorship specialist agency of GRUP MEDIAPRO has been awarded the contract to manage Cabify’s sponsorship activation across five football clubs and its title partnership with the Movistar Arena in Madrid
Mediapro Brands, the sponsorship specialist agency of GRUP MEDIAPRO, has been selected to manage Cabify’s sponsorship activations across football, leisure and culture. With this appointment, the Spanish urban mobility company strengthens its commitment to connecting people with the key moments that bring cities to life, while Mediapro Brands will contribute its expertise to provide end-to-end support for the brand’s overall strategy.
The agreement includes joint creative and strategic advisory work across the activation of the various sponsorship assets. Mediapro Brands will coordinate Cabify’s direct relationships with its different sports and cultural properties, ensuring continuous, tailored support throughout each phase of the strategy, with the aim of maximizing visibility and impact across all initiatives. In addition, it will oversee the full execution of all activations required by the brand across its sports and cultural sponsorship portfolio.
In football, Cabify maintains a strong presence through sponsorship agreements with Atlético de Madrid, Athletic Club, Valencia CF, CD Leganés and Real Racing Club. The brand positions football as a key emotional driver of urban life and a cultural platform that brings cities together. Its activation strategy focuses on connecting neighborhoods with stadiums, improving access for fans on matchdays, and enhancing the supporter experience before, during and after matches.
Alongside sport, Cabify is expanding its footprint in leisure and culture through partnerships with key venues such as the Movistar Arena, as well as cultural and live entertainment spaces including La Sala and Club Somontes in Madrid, among other music and event venues. This strategy is designed to improve mobility access to major cultural hubs while reinforcing Cabify’s role as a connector between people and the city’s cultural ecosystem.
The brand’s approach is rooted in its purpose of connecting people with the moments that define urban life. Cabify views sport, particularly football, alongside leisure and cultural experiences as key platforms for emotional engagement, social cohesion and urban activity. Its strategy is structured around three core pillars: connecting the city with sports and cultural venues, amplifying fan engagement and participation, and activating experiences that enhance collective moments across urban life.
Presented by José Pedro Vasconcelos, ‘Agarra-me Se Puderes’ premieres on RTP in daytime slots from 6 April
‘Atrápame si puedes’, the format created by THE MEDIAPRO STUDIO, continues its international expansion with the launch of its Portuguese adaptation on RTP, where it has been airing since 6 April.
Titled ‘Agarra-me Se Puderes’, the Portuguese version airs on RTP1 in the afternoon schedule and is hosted by José Pedro Vasconcelos, preserving the core elements that have made the format a staple of daily entertainment based on general knowledge, speed and competitive play.
Following its success as one of the most popular quiz shows on Spanish television, the format now moves into its first international adaptation, with Portugal becoming the inaugural territory outside Spain to commission a local version.
The show originally launched on ETB, where it was met with strong audience reception. Since then, it has grown steadily, expanding across multiple regional broadcasters and currently airing in nine autonomous communities in Spain, confirming its status as a scalable and adaptable format for regional television networks.
Its arrival in Portugal reinforces the international ambition and versatility of a format that blends general knowledge, fast-paced competition and family-friendly entertainment, demonstrating its ability to resonate with diverse audiences across different markets.
GRUP MEDIAPRO’s drone division also covered Holy Week celebrations from multiple locations around the country
Overon Aerial, GRUP MEDIAPRO’s drone division, provided news and broadcast coverage of several of the most prominent cultural and sporting events held in Spain during the first quarter of the year. Among the most recent highlights was coverage for 13TV of the Holy Thursday procession in Zamora, the Good Friday procession in Valencia, and Seville’s iconic Madrugá celebrations.
Throughout the first months of 2026, Overon Aerial deployed multiple operational teams, operating a fleet of 20 aircraft managed by 16 pilots. These operations were supported by the company’s technical and logistics teams, who handled preparation, permit processing, and operational execution.
One of the most notable deployments was at the Zurich Seville Marathon. Overon Aerial contributed to the production of the international signal in February, delivering aerial footage for the event promoter. Four professional pilots operated four drones across several of the city’s most emblematic locations, including the start and finish line on Avenida del Cid, Plaza de España, María Luisa Park, Seville Cathedral, and La Giralda.
In addition, two Overon Aerial pilots operating two drones provided aerial footage of the exterior of Roig Arena (Valencia) for Movistar during the 2026 Copa del Rey basketball final, held in February.
For the first time in Liga F’s top division, drones were deployed at stadiums including San Mamés and Granada’s Nuevo Los Cármenes. In a pioneering move, Spain’s Women’s Professional Football League introduced skycam-style aerial coverage using C0-class drones, fully compliant with current aviation regulations, marking a first for top-tier professional football. Overon Aerial supported the rollout with a fleet of eight C0-class drones operated by eight specialized pilots trained for complex live broadcast operations.
The Movistar Madrid Half Marathon 2026, held on 22 March, also featured Overon Aerial, which produced the international signal for Movistar, delivering aerial coverage with two drones. Two professional pilots captured the start and finish of the race from Madrid’s iconic Plaza de Colón.
A two-pilot team operating two drones also travelled to the French town of Tardets-Sorholus, where Korrika 2026 got underway on 19 March. The team produced aerial footage of the race start for regional broadcaster ETB.
Liga FC Futures World U12 2026, one of the most prestigious youth football tournaments and a leading showcase for emerging talent, celebrated its 30th edition in Brunete (Madrid) from 25 to 29 March. As part of efforts to enhance the tournament’s audiovisual production, the organization entrusted Overon Aerial with producing the international signal. Using two drones and four specialized pilots, Overon Aerial delivered live aerial footage from within the field of play, replicating the capabilities of cable-cam or skycam systems.
The 2026 Spanish Minivelocidad Cup, held at Circuito Kotarr (Burgos) on 4–5 April, also relied on GRUP MEDIAPRO for live audiovisual production. Overon Aerial deployed two stabilized drones and two FPV acrobatic drones operated by specialized pilots, delivering dynamic aerial coverage tailored to the demands of the competition.
Itzulia 2026, the Tour of the Basque Country and one of the most prestigious stage races on the WorldTour calendar, kicked off on 6 April with a 8.6-mile individual time trial held entirely in Bilbao. A two-pilot team operating two drones produced aerial coverage of the race start for Euskal Telebista.
PHOTO 1: Movistar Madrid Half Marathon, PHOTO 2: Pasión Viviente Balmaseda, PHOTO 3: Spanish Minivelocidad Cup, Circuito Kotarr, PHOTO 4: Copa del Rey Basketball Final (Valencia).
GRUP MEDIAPRO enables multiple environments to be recreated within a single space and condensed into a one-day shoot
Virtual production continues to transform the way audiovisual content is created, combining cutting-edge technology with the creativity of production teams. A clear example of this potential is the Verde Uruguay spot, produced for Oriental Films at the Reducto studio in Montevideo, directed by Diego Robino and developed in collaboration with creative agency Publicis Impetu Uruguay.
Thanks to virtual production technology and the creative work of the GRUP MEDIAPRO team, it was possible to recreate multiple environments and scenarios without the need to move between different shooting locations. In a single shooting day, between seven and eight distinct scenes were completed, optimizing time, resources and production workflows. The result demonstrates greater operational efficiency, high-quality imagery, and a level of creative flexibility that significantly expands narrative and visual possibilities.
Virtual production is thus consolidating its position as an innovative solution that is redefining industry standards in audiovisual production.
