‘Aída y Vuelta’ is a production by Globomedia (THE MEDIAPRO STUDIO) and Telecinco Cinema, in collaboration with Mediaset España, Mediterráneo Mediaset España Group, and Prime Video
Sony Pictures Entertainment Iberia is handling the movie’s theatrical distribution
Aídamania is well on the rise with the launch of the official poster for ‘Aída y Vuelta, the feature film bringing the beloved series Aída to the big screen on January 30, 2026.
Alongside it, a Video Clip reveals how the visual identity was conceived, offering a glimpse into the creative process behind the rebooted look of Paco León’s unique universe. León, who directs the film and co-wrote the screenplay with Fer Pérez, stays true to the bold social and cultural spirit of the original series while underscoring its continued relevance and freshness two decades later.
Created by the Team SOPA, the poster captures the film’s tone —cheeky, heartfelt, and instantly recognizable. “‘Aída y Vuelta’ isn’t just Aída returning,” says SOPA’s creative director Luis León Acosta. “It’s a twist on everything we knew —a reinvention that shows the other side. The challenge was to keep Aída original, fresh, and a little strange, always on the edge of fiction and reality. It wasn’t about modernizing her but imagining how she might’ve aged if she’d never left. It was a deeply emotional and creatively demanding journey back to the beginning.”
The redesigned logo also plays a key role in this revival. “We cleaned it up and blew it up, literally, like a balloon,” León Acosta explains. “It had to feel like a fresh sticker you’d find on any Esperanza Sur scooter, a keychain, or a new bit of graffiti, while still giving the impression it had always been there since the early 2000s. The real test? Seeing that logo back on set, on the door, in the opening credits, and having it feel exactly like it always did.”
Character styling was another essential element. “We gave them all sunglasses, not just in the poster, graphics, or teaser clip, but also in the film’s opening scene, where they each enter one by one like a crew in Ocean’s Eleven, ready to sit down and plan the next chapter. The sunglasses introduced a pop aesthetic that lets audiences accept, effortlessly, that this story lives between what happened and what could have happened. They pushed the characters out of their comfort zones, into a liminal space, blending their roles with the comedians behind them. As performers, the glasses evoke Hollywood stars trying to go incognito. But as characters, those oversized shades are a tribute to everything we’ve lived through on our streets over the last decade of their absence.”
“We started working with Paco León at the height of Aída and Luisma’s success,” Acosta continues. “Since then, we’ve had the privilege of shaping the unique creative worlds of each of his projects— ‘Carmina’ and its sequels, ‘Kiki, Love to Love’, ‘Arde Madrid’, ‘Rainbow’... But this one was different. This one meant going back ten years— to the very beginning. It’s been a thrilling and truly special challenge.”
This new poster follows the recently released teaser poster, which featured the iconic characters’ faces, and a series of individual character posters introducing the main cast of ‘Aída y vuelta’ for the first time.
Distributed by Sony Pictures Entertainment Iberia, ‘Aída y vuelta’ is produced by Globomedia (THE MEDIAPRO STUDIO) and Telecinco Cinema, in collaboration with Mediaset España, Mediterráneo Mediaset España Group, and Prime Video, where the movie will be available following its theatrical release. Producers include Laura Fernández Espeso and Javier Méndez for Globomedia (THE MEDIAPRO STUDIO), and Ghislain Barrois and Álvaro Augustin for Telecinco Cinema.
The cast brings together the iconic ensemble of Carmen Machi, Paco León, Miren Ibarguren, Mariano Peña, Eduardo Casanova, Pepe Viyuela, Melani Olivares, Canco Rodríguez, Secun de la Rosa, David Castillo, Marisol Ayuso, Pepa Rus, Óscar Reyes and Adrián Gordillo, alongside a total of 96 characters. Many of these roles were filled through an open online casting call launched earlier this year via the movie’s official Instagram account, @Aidalapeli, which has already surpassed 100,000 followers.
‘Aída y vuelta’ blends fiction and metafiction to tell the story of a behind-the-scenes shoot for a new episode of the iconic series. The film plays with its characters and the actors who portray them, on and off camera, offering a playful but pointed reflection on the boundaries of comedy, the role of comedians, and the nature of fame.
The Mediapro Studio Distribution handles the film’s international distribution rights.
Video Cclip: https://youtu.be/P2pGRLsNH-k
The Latin Recording Academy once again entrusted GRUP MEDIAPRO company Mediapro Events with the production of key moments during the 24th Annual Latin Grammy Awards, held on November 13 at the MGM Grand Garden Arena in Las Vegas, United States. This marks the third year in a row that GRUP MEDIAPRO has played a central role in the audiovisual production of the Academy’s flagship event, further strengthening its position as a strategic partner of the institution, following previous editions in Seville (2023) and Miami (2024).
Professionals from four GRUP MEDIAPRO companies collaborated to deliver a wide range of production services at the most prestigious event in Latin music. Mediapro Events, GRUP MEDIAPRO’s event creation and production company, led the coordination efforts involving Mediapro North America, the group’s US-based subsidiary, and Overon, a broadcast services company, which handled image editing and global streaming services, making the Latin Grammy nominations announcement accessible worldwide.
Adisar Media, the group’s audiovisual solutions company, was responsible once again for lighting design, cinematography, and all audiovisual content for both the Premiere and Person of the Year (Poty) galas, two of the most prominent events in the Latin Grammy calendar. In addition, GRUP MEDIAPRO supplied the technical infrastructure required to film the Special Awards and Leading Ladies of Entertainment galas. Mediapro Events also managed the clipping and media monitoring services to track the global media impact of the Awards.
With a track record of producing over 25,000 live events each year, GRUP MEDIAPRO brings deep experience and global scale to high-profile productions. Alongside its contributions to the past three editions of the Latin Grammy Awards, the group has also delivered production services for major music events such as FAR Valencia, the Viña del Mar Festival, and Lollapalooza Chile, among others.
GRUP MEDIAPRO, a key player in the audiovisual sector, is expanding its footprint in the FAST (Free Ad-Supported Streaming TV) space for platforms Samsung TV+, LG Channels, TCL Channel, Whale TV+, Pluto TV, The Roku Channel, Titan OS, Nuestra TV, and GolStadium. The channel lineup offers a diverse range of content focused on football, Gen Z entertainment, and eSports and is now accessible in key territories including Spain, the UK, the United States, Canada, Brazil, Colombia, Argentina, Mexico, and Peru.
The Channels and Platforms Division of GRUP MEDIAPRO oversees the production and programming of this new offering, furthering the group’s commitment to creating tailored content for diverse audiences and regions. The group draws from an extensive library of original content, making it ideally positioned to deliver compelling programming for digital-first audiences.
CHANNEL LINEUP:
• GOL CLASSICS: A destination for iconic Spanish league and Copa del Rey matches from the golden years of 2007/08 to 2014/15, featuring football legends like Messi, Cristiano Ronaldo, Zidane, and Ronaldo. Highlights include historic El Clásico clashes such as the 4–1 victory in the 2007/08 season and the 2–6 win in 2008/09.
• UBEAT LITE: A Gen Z-focused channel featuring original entertainment formats shaped by the latest digital trends and creators. Highlights include the late-night show ‘Hoy No Se Sale’, the challenge-based series ‘Buyeando’, freestyle music content, and more—starring some of the most relevant voices in the digital creator space.
• THE GAMING CENTRAL: SHOOTERS: Dedicated to first-person shooter games, this channel features major national and international eSports tournaments in titles like FreeFire and CS:GO, catering to fans of high-intensity competitive gaming.
• THE GAMING CENTRAL: LOL: A channel entirely focused on League of Legends, one of the world’s most competitive and strategy-rich games. Viewers can dive into gripping team battles, expert gameplay, and exclusive tournament coverage.
Leveraging its decades of industry experience, GRUP MEDIAPRO offers end-to-end FAST channel solutions, including production, content creation, and distribution services. For platforms looking to diversify their content libraries, the group provides turnkey audiovisual and broadcast services. Group company Overon and leader in satellite and broadcast transmission services, is in charge of channel playout, distribution, and technical implementation across all platforms.
About GRUP MEDIAPRO
GRUP MEDIAPRO is a leader in the European audiovisual sector, recognized for its breadth, innovation, and more than 30 years of experience. The group covers the full spectrum of audiovisual activity, driving innovation across all its projects. Through five core business areas, it creates, designs, produces, and distributes all forms of audiovisual and experiential content.
The Channels & OTTs unit produces and manages up to 15 channels, including for major operators such as ESPN and Movistar. The Mediapro Studio is GRUP MEDIAPRO’s content creation, production, and distribution hub, responsible for launching high-quality global projects in collaboration with renowned national and international talent. Broadcast Media Services, the group’s audiovisual services division, operates one of the largest fleets of mobile units in the world and carries out more than 25,000 productions every year. Its 400,000 m² of facilities and 16 production centers across four continents are equipped with state-of-the-art technology. Through Mediapro Xperiences, the group designs, produces, and manages museums, events, and immersive experiences using cutting-edge technology. The Rights Management division has become one of the industry’s leading audiovisual rights agencies.
‘Aída y vuelta’ is a co-production between Globomedia (THE MEDIAPRO STUDIO) and Telecinco Cinema, in association with Mediaset España, Mediterráneo Mediaset España Group and Prime Video
International distribution will be handled by Sony Pictures Entertainment Iberia
The wait is over. The first official trailer for ‘Aída y vuelta’ is now live, kicking off the countdown to the big screen return of Spain’s most iconic TV characters. Directed by Paco León and co written with Fer Pérez, the film opens on 30 January 2026.
‘Aída y vuelta’, distributed by Sony Pictures Entertainment Iberia, is a co-production between Globomedia (THE MEDIAPRO STUDIO) and Telecinco Cinema, in association with Mediaset España, Mediterráneo Mediaset España Group and Prime Video, where it will be available after its theatrical release. Producing credits include Laura Fernández Espeso and Javier Méndez for Globomedia (THE MEDIAPRO STUDIO), and Ghislain Barrois and Álvaro Augustín for Telecinco Cinema.
More than just a film, ‘Aída y vuelta’ marks a reunion of a generation with Esperanza Sur — the beloved barrio that captured millions of viewers and now makes its leap to the big screen with a story packed with emotion, humor and nostalgia. According to Paco León, the trailer offers “a glimpse behind the scenes, the backstage that is also the inside. It’s complex. But it’s also fun.”
The main cast features Carmen Machi, Miren Ibarguren, Mariano Peña, Eduardo Casanova, Pepe Viyuela, Melani Olivares, Canco Rodríguez, Secun de la Rosa, David Castillo, Marisol Ayuso, Pepa Rus, Óscar Reyes and Adrián Gordillo — alongside a total of 96 actors, many selected via an online casting process earlier this year through the film’s Instagram account @Aidalapeli, which has now surpassed 100,000 followers.
The original series ‘Aída’ was a social and television phenomenon — a ratings smash that coined iconic lines still present in Spanish popular culture today. The film ‘Aída y vuelta’ follows both the fictional characters and the actors behind them, weaving a story set on the production of a new episode, while exploring themes such as the limits of humor, the comedian’s craft, and fame.
The Mediapro Studio Distribution handles the film’s international rights.
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GRUP MEDIAPRO has launched a new virtual production studio in Montevideo, Uruguay, reinforcing its commitment to cutting-edge audiovisual technology. The new facility joins the group’s existing studios in Barcelona, Miami, New York, Buenos Aires, and Lisbon, further expanding its international footprint in this fast-growing area of content creation.
This milestone was made possible through GRUP MEDIAPRO’s longstanding operations across the Americas —where the company has had a presence for over 25 years— and a strategic alliance with Reducto Audiovisual. The 700-square-meter studio is fully equipped with state-of-the-art LED technology and is designed to handle end-to-end production, from concept development through to on-set execution and post-production.
The first project shot in the newly launched space was a pair of music videos by Montevideo-based band No Te Va Gustar. Teams from several GRUP MEDIAPRO hubs collaborated across borders to design the creative approach, provide production support, and deliver the full technical infrastructure —including the creation of the virtual environments where the action takes place.
Virtual production gives creators greater control on set while streamlining production schedules by eliminating the need for travel, daylight windows, or weather considerations. The use of LED volumes allows directors and technical crews to preview scenes in real time and make creative adjustments on the fly, directly during filming.
GRUP MEDIAPRO has operated in Uruguay since 2019 and currently runs two companies in the country: Cimarrón, a leading player in Latin America’s audiovisual industry, and Colour by Mediapro, a postproduction house.
Tatxo Benet, until now Chairman and CEO of GRUP MEDIAPRO, is stepping down from his role following an agreement with SouthWind, the group’s majority shareholder. Benet announced his departure to the company’s executive committees and all professionals across the group during a general meeting held at the Barcelona headquarters and streamed live to all other offices.
Reflecting on his departure, Benet stated: “I take with me the experience of the past 30 years, and the immense talent and humanity of the more than 55,000 professionals who have worked at the group. I’m confident that this new chapter—one in which none of the three original founders remain—will be just as successful as the past three decades, which have seen GRUP MEDIAPRO, a company born and raised in Catalonia, become a global benchmark.”
Benet began his career in journalism, contributing to media outlets such as Diario de Lérida, El País, and El Periódico de Catalunya. He was a founding member of Televisió de Catalunya (TVC), where he was appointed Head of Sports in 1987, a role he held concurrently as Sports Coordinator for FORTA. He led the television production of the Barcelona 1992 Olympic Games and served as Director of the Olympic Channel. In 1997, he was named Managing Director of Audiovisual Sport, and in 2000, he co-founded Mediapro alongside Jaume Roures and Gerard Romy.
GRUP MEDIAPRO closed 2024 with revenues of €1.068 billion and an EBITDA of €182 million. The group employs nearly 7,000 professionals across 50 offices in 28 countries. It is a leading European player in the audiovisual sector, known for its versatility and ongoing innovation. Its five business units encompass the creation, design, production, and distribution of all types of audiovisual and experiential content.
The Mediapro Studio, the group’s content creation, production, and distribution arm, develops premium global projects in collaboration with renowned national and international talent. Broadcast Media Services, the audiovisual services division, operates one of the largest fleets of OB units in the world, producing more than 25,000 live events annually across the globe. Its 16 production centers on four continents are equipped with state-of-the-art technology. Through Mediapro Xperiences, the group designs, produces, and manages experiential spaces of all formats, leveraging the most advanced immersive technologies. Its Rights Management division has established itself as a leading agency in the commercialization and management of audiovisual rights. Lastly, through its Channels & OTT unit, GRUP MEDIAPRO produces and operates up to 15 channels, including partnerships with major operators such as ESPN and Movistar.
