For the second consecutive season, GRUP MEDIAPRO, which will become IMAGINA on January 1, supports production of more than 200 NBA games for Prime Video in Spain and in Spanish-speaking markets across the Americas (including the United States), cementing its position as a strategic partner in producing major sporting events.
Coverage, production, reception and transmission of the feed are managed from production studios in Spain and Mexico, which coordinate game production for the markets in both regions. This structure, developed in close collaboration with Prime Video, makes it possible to offer coverage tailored to local audiences, combining GRUP MEDIAPRO's technical and operational capacity with Prime Video's production capabilities and editorial approach for the NBA on Prime.
GRUP MEDIAPRO is also working with Prime Video to produce the video podcast ‘¡PICK N PRIME!’. ‘¡PICK N PRIME!’ provides news, analysis, debate and segments on everything happening in the NBA, with the NBA on Prime team of Lalo Alzueta, Andrés Monje, Sergio Rabinal, Anna Cruz and Marc Mundet. The video podcast is available on Prime Video and on the @PrimeVideoes YouTube channel.
This project strengthens the collaboration between Prime Video and GRUP MEDIAPRO. Producing more than 200 games for the 2026-27 NBA season, which tipped off on October 20, is a large-scale operation that showcases what Prime Video and GRUP MEDIAPRO deliver together.
The continuation of this project demonstrates GRUP MEDIAPRO’s ability to run multi-continent production operations, with specialized teams and infrastructure in different markets, ensuring the quality and consistency of broadcasts for audiences in Spain and Latin America. With this agreement, GRUP MEDIAPRO continues to drive its international business and strengthen its collaboration with the leading global entertainment and sports platforms.
About GRUP MEDIAPRO
GRUP MEDIAPRO is a leading group in the audiovisual sector, specializing in the creation, production and distribution of content, as well as in providing technical and technological services for the entertainment and sports industries. With a presence in 30 countries, 60 international offices and extensive experience producing top-tier sports events, the group offers end-to-end solutions for clients and platforms around the world.
CONMEBOL has renewed its trust in GRUP MEDIAPRO, which will continue at the helm of the CONMEBOL Hub’s end-to-end operation through 2030. The renewal cements a strategic partnership that has helped transform the production, distribution and management of audiovisual content for South American football’s leading competitions.
As part of this new phase, GRUP MEDIAPRO will also continue to produce CONMEBOL competition matches played in Bolivia, deploying up to 20 cameras at venues made especially demanding by altitude, such as La Paz or El Alto.
Since it went live in 2019, the CONMEBOL Hub has become key infrastructure for guaranteeing the highest quality standards in the coverage and distribution of flagship tournaments such as the CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa, as well as the national team tournaments organized by the Confederation.
In that time, GRUP MEDIAPRO has produced more than 3,500 matches through this production infrastructure, based mainly in Buenos Aires, with support from Miami, Barcelona and Montevideo.
The renewal of the agreement reaffirms CONMEBOL’s confidence in GRUP MEDIAPRO’s technological, operational and innovative capabilities. The group will keep delivering cutting-edge solutions to ensure an outstanding audiovisual experience for broadcasters, digital platforms, sponsors and millions of fans around the world.
“We thank CONMEBOL for this recognition of the work our teams have done. Continuing to work together strengthens our commitment to operational excellence and technological innovation in the service of South American football,” said Santiago Vila, Country Manager of Mediapro Argentina, Uruguay and Paraguay. “We will keep working alongside CONMEBOL to support the growth of its competitions and deliver the highest standards of audiovisual production and distribution. Producing the matches in Bolivia is also an opportunity to keep strengthening our regional presence and bring our experience to new strategic markets for South American football.”
Panam Sports, the Pan American Sports Organization, has selected IMAGINA, through Medialuso, as the official host broadcaster for the 20th Pan American Games, Lima 2027.
The agreement was signed on Monday at Panam Sports’ offices in Santiago, Chile, in the presence of its president, Neven Ilic, and Medialuso representatives Francisco José de la Fuente and Gonzalo Pampin.
“Being selected by the Local Organizing Committee and Panam Sports to produce the international feed for Lima 2027 is a major responsibility. We’ll put all our experience, technical expertise and talent to work for these Games, which belong to the entire Americas,” said Francisco José de la Fuente, representing Medialuso.
Panam Sports President Neven Ilic welcomed the opportunity to work with IMAGINA, the name GRUP MEDIAPRO will adopt on January 1, 2027, again at the Americas’ premier sporting event. “We know IMAGINA’s professionalism, track record and cutting-edge sports broadcasting technology, so we’re delighted with this agreement. The Pan American Games are a world-class event, and what better host broadcaster could we ask for than a leading company like IMAGINA?”
The Pan American Games are the continent’s premier multisport event, bringing together more than 6,900 athletes from 41 countries. They are also a major qualifying event for athletes from the Americas seeking to reach the Los Angeles 2028 Olympic Games.
Following the success of Lima 2019, the Peruvian capital is gearing up to host the continent’s sporting showcase once again. Over 17 days, the region’s top athletes will compete for glory across 38 sports, with direct Olympic qualification on offer in more than 20 disciplines.
WORLD-CLASS BROADCAST COVERAGE
The confidence placed in IMAGINA by the Local Organizing Committee and Panam Sports will enable extensive coverage, bringing the excitement of every competition, ceremony and story from the Games to millions of viewers. IMAGINA will produce the international feed and coordinate its distribution to broadcasters, platforms and rights holders across the Americas and beyond.
The operation will combine resources deployed at venues throughout Lima with an International Broadcast Center and remote production centers. It will incorporate IP-based production, cloud-based tools and artificial intelligence, meeting the highest technical and editorial standards required for major international sporting events.
Coverage will span every sport and ceremony, with enhanced production for the most prominent disciplines and key moments. The distribution plan calls for six international feeds via the primary satellite system, including an integrated feed, plus a minimum of 14 feeds per day delivered via SRT. This will give rights holders flexible, secure access to the coverage.
IMAGINA will bring to Lima 2027 its experience from major international events, particularly the Lima 2019 Pan American Games, the Oran 2022 Mediterranean Games, the 2023 European Games in Poland and the Santiago 2023 Pan American Games. That experience will be complemented by Peruvian talent, with the aim of leaving a lasting professional and technological legacy for the country’s audiovisual and sports industries.
The appointment strengthens a partnership built on trust, excellence and a shared ambition to deliver coverage worthy of Lima 2027. The goal is for the Games to be remembered across the continent for the quality of the pictures, the power of the stories and the connections forged between audiences and athletes.
GRUP MEDIAPRO, which will become IMAGINA on January 1, unveils ‘Ganar: el reto de volver a reinar,’ a 55-minute documentary that dives into the career of José Mourinho, one of the most decorated coaches in football history, as he returns to the Real Madrid CF bench. The production breaks down the keys to his success and sets out the big test facing the Portuguese coach back at Los Blancos: regaining his place among the world’s best coaches.
Directed by broadcaster Iván Fanlo, the documentary is built on the reunion between Mourinho and Real Madrid CF, two protagonists united by one goal: to reclaim the summit of European football. After several years away from the big stages where he forged his legend, Mourinho must prove that the methods that brought him glory can still give him the edge.
‘Ganar: el reto de volver a reinar’ unpacks what made him a one-of-a-kind figure on the sidelines: his ability to reshape his players’ mindset, build winning teams, shield them from media pressure and design game plans that can beat any rival. The result is a look at his career that helps explain both his triumphs and the personality of one of world football’s most charismatic and controversial coaches.
The production features testimony from prominent players who served under him, such as Raúl Albiol, Wesley Sneijder, Mario Balotelli and Claude Makélélé, as well as journalists and analysts who help decode his distinctive way of seeing the game. Their experiences reveal how Mourinho works, what sets him apart from other coaches and the legacy he has left on the sport.
The documentary premiered globally on DAZN and will soon arrive on Replay, GRUP MEDIAPRO’s new sports channel. It has also been distributed in more than 80 countries, including Portugal, Argentina, Mexico, Colombia, the United States, Italy, the United Kingdom, the Netherlands, China and Ukraine.
‘Ganar: el reto de volver a reinar’ looks at the past and present of a coach whose career has always come with one non-negotiable: winning. His return to Real Madrid opens a new chapter in a story the two share, and poses the question that runs through the whole documentary. Can Mourinho and Real Madrid strike gold together again?
Europe's National Olympic Committees will send their best athletes to Istanbul for the Games, which will take place from 16 to 27 June 2027. The Games will feature 26 sports, 22 of which are also on the sports programme of the Olympic Games Los Angeles 2028, cementing Istanbul 2027's place as Europe's premier multi-sport event and a key stepping stone on the road to LA28.
Istanbul 2027 will bring together disciplines with deep Olympic roots, including athletics, gymnastics, volleyball, judo, taekwondo, fencing and rugby sevens, alongside fast-growing sports such as padel and sport climbing. This edition will also mark the European Games debut of beach sprint rowing, weightlifting and squash, the last of which will make its Olympic debut at LA28.
IMAGINA, which will continue to operate under the GRUP MEDIAPRO name until 31 December 2026, was chosen following a competitive selection process.
As host broadcaster, IMAGINA will produce and distribute the official world feed of the Games, covering every discipline and ceremony for broadcasters and platforms worldwide. The operation will include multiple live feeds, cutting-edge technology and wide-ranging editorial coverage, bringing the competition and Europe's top athletes to millions of viewers.
The appointment adds to IMAGINA's extensive track record at major sporting and multi-sport events, ensuring world-class production and global distribution to bring the European Games to audiences across Europe and beyond.
GRUP MEDIAPRO, which will become IMAGINA on January 1, unveils SozialFirst, its new digital agency created to help brands, institutions, media outlets and organizations connect with their audiences in an increasingly dynamic and fragmented digital landscape. SozialFirst brings together social media management, analytics, strategic consulting, production and optimization of digital-native content, fan engagement and community growth.
SozialFirst is a bet by GRUP MEDIAPRO, backed by more than 15 years of know-how in social media management and digital content production, as well as in adapting to new consumption formats and connecting audiences with brands.
With that outlook, the new agency combines creativity, strategy, data and knowledge of the different platforms to develop customized content for new digital environments. Its goal is to optimize every piece of content for each channel and audience, and to drive conversation and growth.
For more than 15 years, GRUP MEDIAPRO has delivered projects spanning social media management, digital strategy and content production for major brands, media outlets, institutions and sports organizations. Its clients and projects include LALIGA, Movistar Plus, Amazon Prime Video, Liga F, 3Cat, the Red Cross, the Seville Provincial Council, Metro de Madrid, the Port of Barcelona, the Autonomous University of Madrid and Barcelona City Council, among others.
Another of SozialFirst's key assets is its partnerships with the major social media platforms, notably Meta, YouTube, X, TikTok, Snapchat and Twitch. The Group has forged alliances with the leading digital platforms worldwide.
In recent years, GRUP MEDIAPRO's projects have also earned recognition at leading international events such as Sportel SportsPro Summit, SPIA Asia and TikTok's #ForYouFest, in recognition of their innovation, creativity and ability to develop content tailored to new digital consumption formats.
SozialFirst sets out to become a strategic partner for organizations that want to understand their audiences better, create digital-native content, build their communities and grow in the digital ecosystem.
Website: https://sozialfirst.com/
