GRUP MEDIAPRO has signed an agreement with 34 LALIGA clubs to commercialize LED perimeter advertising, both domestically and internationally, across matches involving 16 LALIGA EA SPORTS clubs and 18 LALIGA HYPERMOTION clubs. The group brings more than 12 years of experience successfully managing virtual advertising at LALIGA stadiums.

The agreement covers a domestic feed for both leagues, plus a separate international feed for the rest of the world (LALIGA EA SPORTS only). It opens the door to a wide range of local and international sponsorship opportunities for clubs, connecting them with global audiences in a truly unique way. The group will also keep pushing to optimize and improve advertising performance for sponsors, offering brands and products a range of ways to feature during LALIGA broadcasts.

Growing fan interest in LALIGA was on full display in the 2025/26 season, which wrapped with 288 million cumulative TV viewers for LALIGA EA SPORTS in Spain and a new all-time attendance record across LALIGA EA SPORTS and LALIGA HYPERMOTION stadiums, drawing a combined 17,535,164 spectators over the course of the season.

LALIGA HYPERMOTION also closed out the 2025/26 season with its strongest TV audience numbers in four years, cementing its place as one of the fastest-growing products in Spanish football broadcasting. The season ended with more than 27.6 million cumulative viewers in Spain, a 59% jump from the previous season.

Brands&Xperiences, GRUP MEDIAPRO's business unit that brings together and drives all of the group's commercial activity with brands and advertisers, will manage the agreement.

The group's four core business areas (audiovisual production services, content creation, sports rights management and Brands&Xperiences) will share a common goal: bringing unique audiovisual and physical experiences to audiences worldwide

The group expects to generate more than €100 million in free cash flow over the next three years, which it will invest in new initiatives during that period

Sergio Oslé, Executive Chairman of GRUP MEDIAPRO, and Carlos Núñez, CEO, announced today at an internal meeting with the company's entire workforce that, following several months of reorganization, the group has returned to a path of growth. The next step is to drive new projects that deliver unique experiences to audiences around the world, funding this growth with more than €100 million the company itself will generate over the next three years. The transformation process will culminate symbolically on January 1, 2027, when GRUP MEDIAPRO becomes Imagina.

Over the first few months under new leadership this year, the company reviewed each of its business areas and carried out a restructuring plan that has secured its footing for the future. With that process complete, the company has brought its resources in line with today's market realities, positioning it to compete and grow again starting this year. The reorganization has freed up enough capital to fund investment in new projects using the company's own resources.

GRUP MEDIAPRO expects to close out 2026 with EBITDA growth of between 50% and 60% versus 2025, having generated positive cash flow, meaning the company will have already returned to growth this year.

A proven growth engine
The group's core business areas, which have driven its rise as an international benchmark in the audiovisual sector over three decades, will remain the engine behind the company: audiovisual production services, content creation, sports rights management and Brands&Xperiences. As Oslé and Núñez explained, all four areas will share one goal: delivering standout experiences worldwide, both audiovisual and physical. Leadership has set a clear mandate for each business area: grow its project count and expand into new countries.

With extensive expertise producing high-quality audiovisual content, GRUP MEDIAPRO ranks among the top five broadcast services companies in the world. For more than 30 years, it has provided production services to leading international sports organizations, including FIFA, UEFA, Concacaf, CONMEBOL, FIBA and the NBA, operates more than a dozen national leagues and major sporting events such as the European Games and the Pan American Games, and delivers more than 4,000 events a year, averaging 11 events a day worldwide.

The group also boasts a wealth of experience managing sports rights, leading the international commercialization of LALIGA's broadcast rights (excluding North America, MENA and India) and the top Concacaf competitions through 2030, along with other competitions such as World Skate and the EuroHockey League. In this area, the group is already working to secure new agreements with emerging sports that will open the door to new countries.

The content division leads Spain in hours produced and ranks among the five largest audiovisual producers in Europe. This division is set to remain another key growth engine for the group, built on a track record that combines production capacity, international talent and a growing global footprint with clients including Netflix, Disney, Movistar Plus, RTVE, Prime Video and HBO Max. Growth here means strengthening its position in the Spanish market while ramping up its presence in Spanish-speaking Latin America, where the group already has a strong foothold. It currently generates more than 120 annual projects across film, scripted series and entertainment, and has established itself among the world's leading Spanish-language content producers.

Mediapro Brands&Xperiences is GRUP MEDIAPRO's unit focused on creating and developing exhibition and museum projects. It also manages the largest advertising inventory in Spanish football and includes a market research department. Mediapro Brands&Xperiences has worked on more than 45 exhibition projects worldwide (the Rafa Nadal Museum, the Barça Immersive Tour, the Torre Latino in Mexico City, the Olympiacos FC Museum in Piraeus, Greece, Unidad: The World's Game for FIFA at Miami's Freedom Tower, and more), has organized more than 300 events (the Latin GRAMMY Awards, the opening ceremony of the 2025 Copa del Rey Final, Ithra Cultural Days, and more), and draws more than 5 million visitors a year to its offerings.

Espai Imagina opens September 21
The group's push into creating, producing and managing next-generation, technology-driven experiential content and formats will find one of its first showcases in Espai Imagina. This new immersive experience center, which GRUP MEDIAPRO will unveil on September 21 in Barcelona, is designed to host some of the most innovative cultural and technological projects around. Its inaugural exhibition, 'Codi Gaudí, the Never-Before-Seen Experience', will let visitors discover, for the first time, buildings Antoni Gaudí envisioned but that were never built and the exhibition is scheduled to become a touring experience to travel the world in the coming years.

Imagina: a name from the past, built for the future
Imagina is the new name GRUP MEDIAPRO will carry starting January 1, 2027, marking the start of a new chapter for the company. The change revives a name the group has used before across its more than 30-year history, reflecting its intent to look ahead while staying grounded in its past.

Working out of its Barcelona production hub, GRUP MEDIAPRO co-produced DAZN Mundial in Spain, the only destination where viewers could watch every match of the FIFA World Cup 2026™. The group's production and content teams delivered more than 350 hours of live programming, coordinating commentary teams across all 104 matches of the tournament. From its Barcelona studios, GRUP MEDIAPRO produced 88 live shows featuring 35 contributors and analysts, including renowned former players and leading sports journalists.

Working in close coordination with GRUP MEDIAPRO, the DAZN team oversaw editorial production and talent selection, hosts, commentators, analysts and reporters, as well as content planning for both the DAZN Mundial channel and the DAZN platform.

The operation included seven production teams deployed across the United States, Canada and Mexico, delivering tailored coverage of nearly 70 World Cup matches and more than 100 on-site productions. The project involved more than 100 GRUP MEDIAPRO professionals, including producers, directors, journalists, technicians and graphic designers. DAZN Mundial was the leading pay-TV channel during June and July.

Southwind, the principal shareholder in audiovisual company GRUP MEDIAPRO, and Tatxo Benet, co-founder of the group, have reached an agreement under which the Lleida-born entrepreneur has sold his remaining 5% shareholding to the investment fund. The transaction marks Tatxo Benet's complete and final separation from the company.

Tatxo Benet was instrumental in shaping the entrepreneurial vision that, together with Jaume Roures and Gerard Romy, transformed what began as a small production company into a global audiovisual group with operations in more than 30 countries across content production, sports rights, audiovisual technology and entertainment. Under his leadership, GRUP MEDIAPRO consolidated strategic partnerships with many of the world's leading sports leagues, broadcasters and content platforms, positioning the company among the foremost players in the international audiovisual industry.

Over the past three decades, Tatxo Benet, together with his partners and the group's executive leadership team, consistently anticipated the industry's evolution, successfully adapting the company to each new technological and competitive landscape while keeping GRUP MEDIAPRO at the forefront of the global audiovisual sector through a period of profound and rapid change. His ability to combine strategic vision with operational leadership has left an enduring mark on the culture and DNA of the group.

The Board of Directors of GRUP MEDIAPRO extends its sincere thanks to Tatxo Benet for his dedication, vision and extraordinary contribution to the development of the company over more than 30 years and wishes him every success in his future endeavors.

Located just minutes from Plaça de les Glòries, the new venue will host cultural experiences and entertainment throughout the year

Tickets are available now at www.espai-imagina.com​

Barcelona will welcome a new destination for cultural experiences and entertainment on September 22 with the opening of Espai Imagina, a new venue developed by GRUP MEDIAPRO. Located at Avenida Diagonal 177, just a short distance from Plaça de les Glòries, the more than 1,000-square-metre space has been conceived to redefine how people engage with cultural content, combining contemporary storytelling with cutting-edge technology. The first exhibition to be presented at Espai Imagina will be ‘Gaudí Code: The Untold Experience’, a next-generation immersive exhibition for audiences of all ages that reveals the principles that enabled Gaudí to transform geometry, function and symbolism into architecture.

Developed by Mediapro Brands&Xperiences and curated by Dr Galdric Santana, Director of the Gaudí Chair at the Polytechnic University of Catalonia (UPC) and Commissioner of Gaudí Year 2026, the exhibition will be available in Catalan, Spanish and English.

Gaudí left behind much more than buildings: he left a system, a design language, a code. Through drawings, models, construction techniques and an extraordinarily precise and coherent way of thinking, he developed an approach that has enabled architects and scholars to continue interpreting and expanding upon his work. Gaudí Code: The Untold Experience takes this idea as its starting point, inviting visitors on a sensory journey through the Catalan architect’s creative process. An underlying code can be traced throughout Gaudí's work like an encrypted language. Deciphering it is the key to understanding the richness of his creative world. Beyond the familiar public image emerges the scientist, the inventor and the visionary. Thanks to years of research into his original plans and designs, visitors will, for the first time, be able to step inside buildings that Gaudí conceived but that no one has ever had the opportunity to visit.

Through immersive technologies including virtual, augmented and mixed reality, together with large-format audiovisual and interactive installations, the exhibition makes both Gaudí’s built works and his unrealized projects accessible to the public. Many of these projects have never before been seen by a wider audience, including the monumental fountain planned for Plaça de Catalunya and New York’s Hotel Attraction, both digitally reconstructed from academic research conducted by the UPC’s Gaudí Chair.

“Gaudí was not only an architect, but a systems thinker whose work was always guided by an underlying internal logic. This exhibition invites visitors to decipher that logic through rigorous research, much of it never before made public”, said Galdric Santana, curator of the exhibition. Dr Galdric Santana is an architect, musician and instrument maker. He is Director of the UPC's Gaudí Chair and Commissioner of Gaudí Year 2026, as well as Associate Professor at the Barcelona School of Architecture (ETSAB–UPC), Professor at the Catalonia College of Music (ESMUC) and Conservation Architect of Antoni Gaudí's Torre Bellesguard.

The exhibition has been developed in collaboration with the leading institutions responsible for preserving Antoni Gaudí’s architectural heritage, including the Sagrada Família Foundation, Casa Batlló, Casa Vicens, La Pedrera, El Capricho, the Teresian College, Torre Bellesguard, Casa Botines, the Episcopal Palace of Astorga, Mallorca Cathedral, Palau Güell, the Crypt of Colònia Güell, Park Güell and the Nave Gaudí. The exhibition also forms part of the official programme of Gaudí Year 2026 and has been designated an Event of Special Public Interest by Spain’s Ministry of Culture. It has also been recognized as an official commemoration by the Government of Catalonia and is supported by Barcelona City Council.

Espai Imagina
Developed by Mediapro Brands&Xperiences, Espai Imagina is founded on the belief that some realities are best understood through direct experience. Espai Imagina is a new experiential venue in Barcelona where each project invites visitors into a different world, enabling them to experience what until now could only be imagined. The venue will host a minimum of two experiences each year, including both original productions and internationally touring projects, accompanied by a program of complementary activities spanning a wide range of creative disciplines.

“The launch of Espai Imagina and ‘Gaudí Code: The Untold Experience’ marks a significant step forward for GRUP MEDIAPRO as we expand into the consumer experiences market,” said David Xirau, Managing Director of Mediapro Brands&Xperiences. “We are convinced of the opportunities this industry offers and of our ability to create high-quality experiences that will establish a strong position in the market.”

Espai Imagina has been conceived as a living space where creativity, technology and entertainment converge to explore new ways of experiencing content. Its purpose is both to entertain, educate and inspire curiosity through experiences designed to spark curiosity, sustain attention and create meaningful connections with audiences.

Visitor Information
Espai Imagina opens to the public on September 22, 2026. Located at Avenida Diagonal 177 (GRUP MEDIAPRO Building) in Barcelona, the venue will offer content in Catalan, Spanish and English. Tickets for Gaudí Code: The Untold Experience are now available at www.espai-imagina.com, with a 20% Early Bird discount available from June 16.

About Mediapro Brands&Xperiences
Mediapro Brands&Xperiences is GRUP MEDIAPRO’s business unit dedicated to the creation, production and operation of experiential content, formats and destinations. The division brings together the group’s exhibition and museum project business, Mediapro Exhibitions; its creative events agency, Mediapro Events; and Mediapro Venues, the unit responsible for the development, operation and promotion of venues and visitor experiences. It also includes a market intelligence division and oversees the group’s commercial activity.

Mediapro Brands&Xperiences has delivered more than 45 exhibition projects worldwide, including Barça Immersive Tour, Mirador Torre Glòries, Libertad: The Freedom Tower Exhibition (USA) and the Olympiacos Museum (Greece). The division has also organized more than 300 events, including the 2023 Latin GRAMMY Awards, the opening ceremony of the 2025 Copa del Rey Final and Ithra Cultural Days.

GRUP MEDIAPRO, one of Europe’s leading audiovisual groups, known for its integrated model and continued focus on innovation, has reached an agreement with employee representatives to implement a workforce reduction plan at its subsidiary, Grup Mediapro SLU, as part of a broader effort to reinforce the company’s position in an audiovisual sector undergoing profound transformation.

The agreement provides for the departure of 189 employees, a figure lower than initially projected, following the prior exit of more than 20 senior executives and the implementation of a range of cost-efficiency measures across the group.